Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it’s crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible, and your response rates will be worse than that. In this article, we will discuss the essential steps that will help you craft successful cold emails that will tell a story in your authentic voice, capture your audiences’ attention and generate positive responses. Today’s Overview  Step 1: Define and Segment Your Target Audience …