How to Get Your First 1,000 Email Subscribers

By Jennie Lyon / April 16, 2024

Email marketing is a powerful tool in your marketing arsenal. It connects directly with your audience, nurtures relationships, drives sales, and boosts revenue. Now, the million-dollar question is, how do you get your first 1,000 email subscribers? To fully harness the power and benefits of email marketing, one must first focus on building a solid and engaged email list. Understanding the importance of starting on the right foot when building an email list can significantly impact the success of your email marketing campaigns.  This article will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and…

Read More

7 Fantastic & Affordable Online Marketing Strategies For Small Business Owners

By Jennie Lyon / April 9, 2024

In today’s fast-paced digital landscape, small businesses must harness a wealth of resources to navigate the ever-evolving realm of online marketing strategies. When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business. Today, I’m offering insights and practical strategies to elevate your online presence affordably and effectively. Content Overview Why Online Marketing Matters for Small BusinessesEstablish Your Online BrandingOptimize Your WebsiteMobile ResponsivenessSEO OptimizationUtilize Social MediaInvest in Email MarketingCollaborate with Other BusinessesUse Google My BusinessCreate High Quality ContentThis Week’s Homework  Why Online Marketing Matters for Small Businesses Online marketing has…

Read More

3 Secret Weapons for Crafting a Sales Funnel that Drives Unstoppable Revenue

By Jennie Lyon / April 2, 2024

Hey there! 💫 Are you interested in taking your sales funnel to the next level and achieving remarkable success? If so, it’s time to embark on an exciting journey towards unlocking your business’s potential. Today, we’ll explore sales funnels in depth and reveal the three secret weapons that can elevate your strategies and set you up for unstoppable revenue. This is an opportunity to equip yourself with the tools and insights to supercharge your business. We’ll delve into innovative approaches and provide actionable tactics to transform your sales funnel into a revenue-generating powerhouse. By making simple yet powerful changes, you…

Read More

TikTok Ban? It’s Time To Build An Email List

By Jennie Lyon / March 19, 2024
TikTok Ban? It's Time To Build An Email List

The pending TikTok ban has caused quite a stir among small business owners who have relied heavily on the platform to build their businesses.  With the potential loss of a significant marketing channel, it has become even more critical for small business owners to diversify their marketing strategies and explore other options.  One such option is email marketing, which has been a reliable and effective way to reach customers for decades. Businesses can maintain direct customer communication and drive sales by building a solid email list and developing engaging email campaigns.  Additionally, email marketing can be personalized and tailored to…

Read More

5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

By Jennie Lyon / March 13, 2024
5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

As a small business owner, you know how important having a solid online presence is. However, online marketing mistakes happen, especially with so many different marketing strategies available, it can take time to determine where to focus your efforts.  This comprehensive guide will dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them.  Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you’re a novice entrepreneur or a seasoned business owner, this guide is…

Read More

How To Use A Virtual Digital Marketing Team To Transform Your Business

By Jennie Lyon / February 27, 2024

Welcome to the dawn of the remote revolution, where virtual teams reign supreme! This isn’t just a fad in digital marketing – it’s the new standard. Why? Think cost-effectiveness, unparalleled flexibility, access to a global talent pool, and productivity levels that defy expectations. Understanding how to use a virtual digital marketing team is the key! But hey, let’s not ignore the quirks of remote work! From communication glitches to collaboration hurdles and the occasional dance of performance management, it’s not all smooth sailing. Fear not, dear readers! In this blog, I’m here to spill the beans on the secrets to…

Read More

Fantastic Ways To Repurpose Your Content + Free Template and Video

By Jennie Lyon / January 16, 2024
9 Fantastic Ways To Repurpose Your Content & Free Checklist

Content remixing. It’s not just a trendy term; it’s your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That’s the magic of content remixing. It’s about making your existing content work smarter, not harder. Remixing is more than recycling; it’s unleashing your content’s potential across various platforms and formats. Nonetheless, more visibility means more eyes on your brand – a win in digital marketing. Why settle for a one-time audience when you can extend your content’s lifespan? Our goal is…

Read More

Unlocking the Potential of LinkedIn Marketing for Business Growth

By Jennie Lyon / November 7, 2023

Hey there, my entrepreneurial friends! Let’s dive into why LinkedIn Marketing has become an absolute must-have for small business owners and go-getter entrepreneurs. With its robust features and expansive network, LinkedIn brings a world of opportunities to the table – think brand building, valuable connections, powerful partnerships, and the creation of a thriving business community. Now, let’s talk about LinkedIn marketing and boy, it has taken center stage! It’s a game-changer for businesses looking to expand their influence and connect with those industry leaders. Imagine being able to showcase your skills, experience, and expertise to a global audience. And the…

Read More

How to Double Your Income by Working Less

By Jennie Lyon / July 11, 2023
How-To-Double-Your-Income-By-Working-Less-JLVAS

Over the last year, did it ever feel like you’re working much more for less income? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It’s a trap! Haha!  Working from home isn’t the pleasure cruise that many people think it is. When you work from an office, quitting time really is quitting time. Believe me, I know! I’m always a…

Read More

10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / June 20, 2023
JLVAS-10-Things-To-Never-Do-On-Instagram

Wait! Stop! Don’t post that photo of your dog on your Instagram! Maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their businesses. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you follow people…

Read More