If you are running a service-based business, you might be wondering if AI is something you need to pay attention to right now. Maybe you feel like it is too advanced, too expensive, or not relevant to your work. Let me reassure you, AI is relevant to you, and the sooner you start, the more competitive you will be. Your clients have higher expectations than ever. They want timely follow-ups, consistent experiences, and personalized touches. Meeting those needs manually can burn you out fast. That is why in this episode, I want to break down why service businesses in particular…
Read More
If you have been paying attention to marketing trends lately, you know that artificial intelligence is everywhere. From tools that write your social captions to software that promises to run your entire funnel, it can feel like you are being bombarded with promises of “plug and play” success. But here is the truth: if you are a small business owner, you do not need to become an AI expert or a programmer overnight. You can utilize AI to simplify and enhance the effectiveness of your marketing, but you need to do so intentionally. In today’s episode, I want to give…
Read More
If you are a business owner, you have likely heard about artificial intelligence taking over the marketing world. Everyone seems to be shouting about how AI can do all the work for you, from writing blog posts to managing emails to even closing sales. It sounds like a dream, right? But here is the thing. AI is mighty, but it is not magic. And it is not a replacement for a smart, human-centered strategy. If you dive in without a clear plan, you might damage your brand instead of improving it. Today, I want to discuss what AI can do…
Read More
In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…
Read More
You did it—you launched the offer, hit “publish,” and showed up everywhere. But now what? Whether you had a sold-out launch or a slow start, what you do next is as important as the launch itself. Post-launch momentum is where most entrepreneurs lose steam, miss significant opportunities, or fall into burnout mode. This is for you if you’ve ever felt exhausted or directionless after a launch. 🎯 In this blog, I’ll show you how to: 📌 Table of Contents The Importance of the Post-Launch PhaseWhat to Do in the First 72 HoursHow to Repurpose Launch Content for Evergreen UseKeep Leads…
Read More
There’s a reason reality shows are still wildly popular—we’re all drawn to what’s happening behind the curtain. In business, your audience feels the same. People don’t just want to know what you offer… they want to know who you are, how you work, and why you do what you do. That’s where behind-the-scenes (BTS) content comes in. If your marketing feels too polished, too curated, or too distant, it may be missing the one ingredient that builds real connection: authenticity. 🎯 In this blog, I’ll show you how to use BTS content to: 📌 Table of Contents Why Behind-the-Scenes Content…
Read More
You’ve probably heard this before: “The fortune is in the follow-up.” But if your lead nurturing depends entirely on manual emails, last-minute promos, or content you meant to send but never did… you’re leaving conversions on the table. The fix? An evergreen nurture engine—a series of automated emails and content that engage your audience, build trust, and convert leads on autopilot. And when it’s done right, it doesn’t feel automated—it feels like you’re showing up right when they need you. 🎯 In this blog, you’ll learn how to build a nurture engine that: 📌 Table of Contents 1. What Is…
Read More
Are you doing all the right marketing activities—posting on social media, emailing your list, building your funnel—but still not seeing the conversions you want? Your offer might not be the problem… it could be a lack of proof. Enter: the micro-case study. Unlike long-form testimonials or drawn-out case studies, micro-case studies are short, powerful stories that spotlight specific client wins in a way that builds immediate trust and authority. And the best part? They’re incredibly easy to use at every stage of your marketing funnel. 🎯 In this blog, I’ll show you how to create and use micro-case studies to:…
Read More
Are you struggling to see results from your digital marketing? Many small business owners invest time, effort, and budget into marketing without a clear strategy, leading to low conversions, wasted ad spend, and frustratingly slow growth. If you’re unsure whether your marketing is effective or leaving money on the table, this interactive digital marketing audit will help you: Ready? Let’s dive in! Table of Contents Website Optimization: Is Your Site Converting Visitors into Customers?Social Media: Are You Reaching the Right Audience?Email Marketing: Are Your Subscribers Buying?SEO: Are You Ranking for the Right Keywords?Marketing Funnel: Do You Have a Clear Customer Journey?Next…
Read More
You’ve poured your heart into creating an incredible product or service. You’ve built a beautiful website. You’re excited and ready to launch. But then… crickets. Many business owners believe customers will automatically show up if they create something great. Unfortunately, that’s not how business works. 🚨 The hard truth: No matter how fantastic your offer is, people won’t just “find” it. If you’re struggling with low visibility, slow sales, or an unengaged audience, you don’t have a product problem—you have a marketing problem. In today’s blog, I’ll explain why the “Build it and they will come” mindset is a business killer…
Read More
