5 Simple Strategies For Cranking Out Weekly Content 

By Jennie Lyon / May 28, 2024

Cranking out weekly content is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important? As you most likely know, content is king. It’s the lifeblood of your online presence, fueling your marketing engine. Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates. But creating good content is easier said than done. You need to know what your audience wants, deliver it in an engaging and easy-to-digest way, optimize it for search…

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Business Growth with $500 a Month: The Power of a Virtual Digital Marketing Team

By Jennie Lyon / May 21, 2024

Growing a business is a challenging task. It becomes even more daunting when you’re working with a limited budget. So, the question is can you experience business growth with $500 a month? Yes, it’s possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank. A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management…

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How to Start Working With A Digital Marketing Virtual Assistant To Grow Your Business

By Jennie Lyon / April 23, 2024

You know you should be marketing your business. Still, as a small business owner, you’re most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming. And if you don’t have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant! Many of my clients will tell me how much time they spend in these rabbit holes. They are looking for help with a particular marketing objective; Google it, and the…

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5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

By Jennie Lyon / March 13, 2024
5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

As a small business owner, you know how important having a solid online presence is. However, online marketing mistakes happen, especially with so many different marketing strategies available, it can take time to determine where to focus your efforts.  This comprehensive guide will dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them.  Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you’re a novice entrepreneur or a seasoned business owner, this guide is…

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How to Grow Your Email List in 30-Minutes Per Day + Freebies

By Jennie Lyon / March 5, 2024
How to Grow Your Email List in 30-Minutes Per Day + Freebies

From the moment I started my business, I’ve been focused on email growth. Studies have shown that for every $1 you spend on email marketing, the average ROI (return on investment) is around $42. My email list is at 30k with great subscriber engagement! If I’ve said it once, I’ve said it a million times – you want to constantly grow your email list in the background! Being a business owner is a lot of work, and the quicker you can grow your subscriber list, the better! A healthy email list is the lifeblood of your business!  I broke this…

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How To Use A Virtual Digital Marketing Team To Transform Your Business

By Jennie Lyon / February 27, 2024

Welcome to the dawn of the remote revolution, where virtual teams reign supreme! This isn’t just a fad in digital marketing – it’s the new standard. Why? Think cost-effectiveness, unparalleled flexibility, access to a global talent pool, and productivity levels that defy expectations. Understanding how to use a virtual digital marketing team is the key! But hey, let’s not ignore the quirks of remote work! From communication glitches to collaboration hurdles and the occasional dance of performance management, it’s not all smooth sailing. Fear not, dear readers! In this blog, I’m here to spill the beans on the secrets to…

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Virtual Assistant vs. Digital Marketing Team: Which is Right for Your Business? 

By Jennie Lyon / January 3, 2024
Virtual Assistant vs. Digital Marketing Team: Which is Right for Your Business?

In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…

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How to Use Recession-Proof Marketing To Boost Your Business

By Jennie Lyon / November 21, 2023

Hey there, fellow business owners! Ever feel like you’re in a maze trying to keep your online ventures afloat when economic downturns hit? I get it. Just the hint of a recession can spark worries about whether our clients and customers will keep the cash flowing, which is why recession-proof marketing is so important! When the economy does a little dance, we sometimes find ourselves doing a balancing act. The thought of a recession might make us wonder if our clients will still be swiping those credit cards. But fear not! With the right strategies and tools at our disposal,…

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Unlocking the Potential of LinkedIn Marketing for Business Growth

By Jennie Lyon / November 7, 2023

Hey there, my entrepreneurial friends! Let’s dive into why LinkedIn Marketing has become an absolute must-have for small business owners and go-getter entrepreneurs. With its robust features and expansive network, LinkedIn brings a world of opportunities to the table – think brand building, valuable connections, powerful partnerships, and the creation of a thriving business community. Now, let’s talk about LinkedIn marketing and boy, it has taken center stage! It’s a game-changer for businesses looking to expand their influence and connect with those industry leaders. Imagine being able to showcase your skills, experience, and expertise to a global audience. And the…

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How to Leverage the Power of Micro-Moments for a Winning Online Marketing Strategy

By Jennie Lyon / October 17, 2023

Hello, online entrepreneurs! Today, we’re about to explore an intriguing topic that might be off your radar: micro-moments marketing. Don’t worry if you’re wondering what micro-moments marketing is, don’t worry; I’ve got you covered. Let’s dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driving sales. Content Overview Understanding the Concept of Micro-Moments in MarketingMicro-Moments at the Top of Funnel: The Awareness StageGoals of the Awareness StageRole of the Awareness…

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