7 Ways To Use An Incredible Tripwire Upsell Offer In Your Sale Funnels

By Jennie Lyon / April 25, 2023
7 Ways to Use An Incredible Tripwire Upsell Offer in Your Funnels

Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they’ve already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! There’s a big difference between a free lead magnet and a core product offering. Stated it’s hard to get someone to go from a free offer to a high-priced one; that is where tripwires shine.  Warming people up by upselling through tripwires can help guide customers to purchase products…

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How I Grew My Instagram Following to Over 10k

By Jennie Lyon / March 21, 2023
How I Grew My Instagram Following to Over 10k

Are you looking to build an audience on Instagram, but the upkeep feels draining? You see so many of your competitors having a beautiful feed of images with amazing content to boot! And you start to think – WHY DOESN’T MY INSTAGRAM LOOK AMAZING!?  Lucky for you, I’ve done the heavy lifting for you! I’m going to show you how to cultivate your following on Instagram and take the stress out of running on the social media treadmill. Stick around, and I promise you’ll leave today with tools you can use to revamp your Instagram feed right away! Overview  Today…

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5 Ways a Social Media Virtual Assistant Can 4x Your Ad Spend ROI

By Jennie Lyon / January 31, 2023
5 Ways a Social Media Virtual Assistant Can 4x Your Ad Spend ROI

Social media advertising can be a powerful tool for growing your business, but it can also be time-consuming and complex. A virtual assistant with expertise in social media advertising can help you navigate this landscape and maximize your return on investment.  We’ll explore the top five ways a social media virtual assistant can help you 4x your ad spend ROI. By implementing these strategies, you can achieve better results from your social media advertising and save time in the process. Blog Overview:  Targeting Targeting is one of the most important aspects of social media advertising. A social media virtual assistant…

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Collecting First Party Data – The Future Of Marketing

By Jennie Lyon / December 27, 2022
First Party Data - The Future of Marketing

While most people would agree that in order to succeed as a business, you need to grow your customer base, how you actually grow and monetize is a different story. This leads us to the concept of first-party data and how important it is for businesses of all shapes and sizes. First-party data is a term that refers to the specific data you need to acquire from your customers in order for them to become valuable. For example, if you run an online store and a customer buys something from you, they have just given you their email address. This…

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Top 4 Ways a Quick Vacation Improves Your Business (+ Free Download)

By Jennie Lyon / July 12, 2022

You Can Take A Break Without Hitting The Brakes It’s so easy to feel like taking your eyes off the road for one second is enough to run your entire company into the ditch. We constantly compare ourselves to other entrepreneurs who brag about working eight days a week and never seeing their families, all in pursuit of the dream of building a business into a gleaming success. I’m here to tell you you don’t have to burn yourself out to succeed. After all, taking your hands off the wheel might be the secret to growing your business!  In this…

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My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!

By Jennie Lyon / May 31, 2022

A 100 Episode Retrospective  Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview  Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…

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Webinars: Live or Evergreen? How to Decide!

By Jennie Lyon / May 4, 2021
JLVAS New Blog Images-Webinars

Have you ever attended a live webinar? I’m guessing you have, they are everywhere! Personally, I’m a huge fan! While I never really enjoyed traveling to attend in-person seminars because of expensive travel, hotels, and food, webinars are a completely different story. All you need to pay for a webinar is the cost of “entry.” You can safely stay comfy at home and learn everything you’d get from an in-person seminar for a fraction of the cost and time investment.  If you’re a small business owner, I’m sure that the idea of putting on your own webinar has occurred to…

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How to Kick Your Income Into High Gear with a Sales Funnel!

By Jennie Lyon / February 23, 2021
JLVAS - Kick Income into high gear with sale funnel

Are you consciously aware of how you purchase products and conduct sales transactions?  I’m not talking about the process of paying for the items in your cart. I mean the process that begins the moment you become aware of a product or service to the moment that you use it. It’s known as a sales funnel, and you need to be mindful of it for any marketing strategy to work.  Sales funnels are essential for any business that sells its products or services online. They are one of the most important pieces of automation that you can invest in. They…

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10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / January 23, 2021
JLVAS-10-Things-To-Never-Do-On-Instagram

Wait! Stop! Don’t post that photo of your dog on your Instagram! Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can simply enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you…

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How to Double Your Income by Working Less

By Jennie Lyon / January 18, 2021
How-To-Double-Your-Income-By-Working-Less-JLVAS

Over the last year, did it ever feel like you’re working much more for less income? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It’s a trap! Haha!  Working from home isn’t the pleasure cruise that many people think it is. When you work from an office, quitting time really is quitting time. Believe me, I know! I’m always a…

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