Leveraging Organic Content to Attract and Convert Your Ideal Clients

By Jennie Lyon / September 17, 2024

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients.  But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal…

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5 Reasons Why Your Email List Contacts Aren’t Converting to Paid Customers

By Jennie Lyon / September 10, 2024

You’ve been working hard on growing your email list with a free offer, which we call a lead magnet. This has created some new contacts for your email list, but those contacts aren’t converting into paying customers.   Today, I will troubleshoot this very common problem with you and see if you can identify opportunities for improvement for your online business. Let’s get into it.  Content Overview –Things don’t match up–Lost in the funnel–Email epic fails– Lack of Clarity–“Set it and forget it” strategy– How Jennie Lyon Digital Marketing can help Things Don’t Match Up At this point in your business,…

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Digital Marketing Trends to Watch as an Online Business Owner in 2024 and Beyond

By Jennie Lyon / August 27, 2024

Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future.  With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it. Content Overview…

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8 Controversial Digital Marketing Opinions

By Jennie / August 22, 2024

First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share 8 controversial digital marketing opinions I hold as a digital marketing agency owner with over 23 years of experience.  I’ve seen it ALL. Some things are popular right now that I just don’t get the hype for, and some things marketing “gurus” on the internet are sharing that I don’t fully agree with.  Of course, these are just my opinions based on my personal experiences. If you’re…

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