Running your ad campaigns might seem like the most budget-friendly option—after all, why pay an expert when you can do it yourself? However, many business owners don’t realize that DIY ad campaigns often cost more in wasted spend, missed opportunities, and inefficient strategies. Without the right experience, you could be pouring money into ads that don’t convert, targeting the wrong audience, or failing to optimize for maximum ROI. Today, we’re breaking down the hidden costs of DIY ad campaigns and how you can avoid these pitfalls to ensure your advertising dollars work for you, not against you. Content Overview Wasted Ad…
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Is your client experience costing you referrals? I have an essential stat to share if you’re an online business owner. Studies show that 92% of people trust recommendations from friends and family more than any other form of advertising. Even better, word-of-mouth referrals are 2 to 10 times more effective than paid ads, and people are four times more likely to buy when someone they know recommends something. That’s why influencers are still so valued by brands worldwide! For businesses, referrals aren’t just a nice-to-have—they’re a total game-changer. They boost your credibility, help you reach more people, and often bring…
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Has this ever happened to you? You had a lead enter your pipeline or a promising sales call, and then poof – they ghosted you! Whether it’s a potential client never following through or customers abandoning their cart at checkout, every business experiences this. It sure is frustrating, but here’s the good news: you can reconnect with those people and turn missed opportunities into success stories. Here’s an easy way to win back lost leads and sales using my all-time favorite automated strategy: retargeting ads. Let’s dive in! Quick Links Jump to the section that inspires you most: Why Leads…
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Running ads can be a game-changer for your business, but diving in before you’re ready can lead to wasting your time and money and getting so frustrated that you rule out running them ever again! Today, I will cover why ensuring you’re ready to run ads is so valuable for your business. Even if you don’t have any immediate plans to make ads part of your marketing strategy. By preparing your business for ads, you’re setting the stage for your business to experience more growth and scale to the next level. Paid advertising offers incredible opportunities to reach your ideal…
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One of our primary services as a digital marketing agency is helping online businesses of all sizes and stages run social media ads to grow their business. I’ve realized when talking to these clients that there are so many misconceptions about social media ad campaigns and the strategies that go into making those campaigns successful. Maybe you’ve been thinking about social media ads but are hesitant about adding them to your digital marketing strategy. Or maybe you’ve run ad campaigns and weren’t very pleased with your results. Either way, let’s debunk these top 10 misconceptions about social media advertising so…
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Running social media ads on a tight budget can feel tricky, but you can make the most of every dollar with careful planning. As your business grows, your advertising strategy must evolve to ensure you meet new goals. Whether you’re just starting, ready to take your business to the next level, or scaling it to new heights, there are smart, budget-friendly ways to use social media ads to boost your business! Here’s how to do it at each growth stage. Content Overview: Startup Stage: Building Brand Awareness on a Budget You aim to get your brand noticed during the startup…
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Everyone knows that running social media ads can be a game-changer for any online business. The possibilities are endless, but it’s more complicated than just hitting publish and watching the money roll in. (Wouldn’t that be nice?!) As an online business owner, you may have wondered if running social media ads is worth the extra money or if you should play it safe and stick to organic marketing. My goal today isn’t to influence you one way or another but instead to offer some actionable advice that you can use to run social media ads on a budget that will…
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Creating a lead magnet t hat Brings in a steady stream of leads is a great way to generate MONEY for your business. If you’ve been in business any amount of time, you already know this. So I am not revealing some industry-hidden secret here. However, choosing the right lead magnet is something of huge value. If done the right way, and is also something that is often done wrong. These days customers are not so quick to give up their information. With so many options to choose from, it can be difficult to know where to start. Well, today’s…
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Over the past 22 years, we’ve worked with thousands of small business owners, helping them craft the perfect free offer! And while having a fantastic free offer is the first step in capturing and converting leads, it’s only one small piece of the puzzle. Lead conversion isn’t just about getting eyes on your website; it’s about grabbing their attention (and email address!), nurturing them, and converting them into paying customers. It’s about creating an incredible customer journey and user experience that’s so compelling that leads can’t help but come back for more! Before you can get into converting a visitor…
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Generating leads is essential for growing your business, but converting them into paying customers is the real challenge. If you need help turning leads into sales, it’s time to take a closer look at your lead generation and conversion strategies. We’re excited to introduce the 5-Day Email Challenge, designed to help you capture and convert leads. Here are some steps to ensure success: Blog Overview: Define Your Objectives Clear objectives for your challenge are key to its success as they provide direction and focus for the entire challenge. When you clearly understand what you hope to achieve, you can tailor…
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