Having been in the digital marketing industry for over twenty years, I’ve noticed how the culture of social media changes. With these cultural changes come new requests from clients. In the last couple of years, with the popularity of short-form content, the big question has been, “How can I go viral?” And it’s a fair question. As online businesses, we often think of going viral as the ultimate goal for building an online presence. After all, who wouldn’t want their content to explode in popularity overnight, reaching millions of potential customers? But the truth is that going viral isn’t a…
Read More
Starting a membership program can seem daunting. Especially when your audience size is small. You might ask, “Can I start a membership with a small audience?” The answer is a resounding yes. A small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community. This blog will guide you through the process. It will provide actionable insights on leveraging a small audience for membership growth. Let’s get started! Understanding the Power of a Small AudienceDefining Your Value PropositionCreating Exclusive Content for MembersLeveraging Social Proof to Attract MembersEmail Marketing: Converting Subscribers to…
Read More
Cranking out weekly content is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important? And what strategies are there for cranking out weekly content? As you most likely know, content is king. It’s the lifeblood of your online presence, fueling your marketing engine. Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates. But creating good content is easier said than done. You need to know what your audience wants, deliver it…
Read More
Email marketing is a powerful tool in your marketing arsenal. It connects directly with your audience, nurtures relationships, drives sales, and boosts revenue. Now, the million-dollar question is, how do you get your first 1,000 email subscribers? To fully harness the power and benefits of email marketing, one must first focus on building a solid and engaged email list. Understanding the importance of starting on the right foot when building an email list can significantly impact the success of your email marketing campaigns. This article will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and…
Read More
In today’s fast-paced digital landscape, small businesses must harness a wealth of resources to navigate the ever-evolving realm of online marketing strategies. When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business. Today, I’m offering insights and practical strategies to elevate your online presence affordably and effectively. Content Overview Why Online Marketing Matters for Small BusinessesEstablish Your Online BrandingOptimize Your WebsiteMobile ResponsivenessSEO OptimizationUtilize Social MediaInvest in Email MarketingCollaborate with Other BusinessesUse Google My BusinessCreate High Quality ContentThis Week’s Homework Why Online Marketing Matters for Small Businesses Online marketing has…
Read More
As a small business owner, you know how important having a solid online presence is. However, online marketing mistakes happen, especially with so many different marketing strategies available, it can take time to determine where to focus your efforts. This comprehensive guide will dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them. Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you’re a novice entrepreneur or a seasoned business owner, this guide is…
Read More
Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices. Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…
Read More
Content remixing. It’s not just a trendy term; it’s your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That’s the magic of content remixing. It’s about making your existing content work smarter, not harder. Remixing is more than recycling; it’s unleashing your content’s potential across various platforms and formats. Nonetheless, more visibility means more eyes on your brand – a win in digital marketing. Why settle for a one-time audience when you can extend your content’s lifespan? Our goal is…
Read More
Overview: The Power of a High-Converting Website Hey there, fellow entrepreneurs! Today, I’m diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It’s not just a website; it’s your secret weapon for turning visitors into raving fans and boosting your business. A high-converting website is all about telling a captivating story. It’s not just a pretty design; it’s about crafting a narrative that guides your visitors toward taking meaningful actions. Whether you want them to buy your products, join your email list, or get in…
Read More
