5 Simple Steps to Marketing Your Podcast (+ Free Workbook)

By Jennie Lyon / June 28, 2022

So You Decided to Start a Podcast?  You’ve locked in your niche topic of choice. Downloaded my Podcast Workbook to get a head start, recorded a few episodes, uploaded them to streaming services, and now it’s time to watch the listenership roll in! Not quite!  I’m going to break down the ins and outs of marketing your podcast so you can maximize your reach and grow your listenership online! Today’s Blog Overview  Today we’re going to cover several tips and tricks for marketing your podcast. You can click on the link below to jump to any section that you’d like…

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How to Create a SIX Figure Business Using Leadpages

By Jennie Lyon / June 14, 2022

Time to Refresh Your Online Presence?  So you’re ready to build or scale your business. But you want something that will help you capture new clients, impress your existing ones, and build a strong brand presence (you know, lead generation!) Maybe your landing pages aren’t up to snuff and need a do-over? I know a thing or two about landing pages. Today’s Podcast Overview  Today, I will cover the ins and outs of Leadpages. And how you can use their powerful platform to transform your business’s online presence. You can click on the link below to jump to any section…

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How To Maximize Workforce Productivity With Flex Time Days & Weeks

By Jennie Lyon / June 7, 2022

Cultivate Integrity Through Flex Scheduling Scheduling can be a formidable source of agency and freedom for you and your team, or it can be a constant source of dread and conflict. Mastering a schedule that works for your business and your workforce in this day and age requires you to accommodate the valid individual needs of everyone who works for you, which can be challenging.  In this episode of Digital Marketing Made Simple, I will show you several approaches to scheduling you can use to ease the strain of accommodating individuals in your business and keep everyone happy and the…

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My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!

By Jennie Lyon / May 31, 2022

A 100 Episode Retrospective  Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview  Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…

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Not Sure What’s Working in Your Marketing? Our Audit/Strategy Can Help!

By Jennie Lyon / May 17, 2022

Why Didn’t Your Latest Marketing Perform?  So you’ve launched your latest big marketing push, and you don’t see the response you had hoped. What went wrong? Did anything go wrong? Was it the right strategy? Were expectations out of scope? Was the correct audience targeted? Was the messaging on point?  I’m going to dive into your online presence to figure out how to focus your attention on specific opportunities to maximize your marketing’s potential to draw in new clients and grow your business!  Today’s Podcast Overview  Today I’m going to cover several of my important tips for planning and executing…

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How Growing And Cultivating Your Email List Generate New Leads

By Jennie Lyon / May 10, 2022

Time to Spice Up Your Email List!  An email list doesn’t have to feel boring to them: Everybody has one. Everyone’s asking you to sign up for theirs. They stuff our inboxes to the point where we wonder why we signed up in the first place.  Email lists are STILL one of the most direct and vital ways to connect with your audience. As well as grow your business. Even in this age of TikTok, most marketing these days hopes to funnel people into email lists!  So how is your email list? Do you have one? Do you know what…

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Earn More Money Quickly With a Targeted Sales Funnel!

By Jennie Lyon / May 3, 2022

Are You Ready To Capture More Clients?  You have a great product, and now you need to get it to the people who will benefit most from it! There are many different approaches to marketing products. You’ll need to discover the best method for you, but without a dedicated sales funnel, you’re missing out on who knows how many potential sales! Today’s Overview Today, I’ll explain the value of building a dedicated sales funnel and how it’s your responsibility to lead your potential clients from interest to purchase! You can click on the link below to jump to any section…

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6 Steps To Create An Ideal Week for Optimal Productivity & Focus + Free Template

By Jennie Lyon / April 26, 2022

Do you feel like you’re always busy but end your days feeling like you haven’t accomplished anything? Do you constantly push important tasks onto the next day? Are your weekends filled with “make-up” tasks leftover from the week before? Do you resign to the thought that you’ll never focus or catch up? “Too busy” to organize your schedule? If this sounds like you, you’re not alone. It’s so easy to get caught up. You have this feeling like the most immediate thing to do is the most pressing task at hand. Still, if you’re not organizing your time management beforehand,…

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Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!

By Jennie Lyon / April 19, 2022

Why do you need an editorial and social media marketing calendar you ask? Okay, so your company’s flowing, things are going alright, but you’re stagnating across your social media. Maybe you don’t think it’s worth the effort. Perhaps you’re satisfied with your current level of engagement.  If you’re not deploying content to social media consistently, at least several times a week, you’re leaving money and exponential growth on the table. By the end of this article, you’ll have fundamental tools you can use to organize an effective content and social media marketing strategy and the confidence to commit to one…

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How To Boost Your Funnel with Cold Outreach Marketing

By Jennie Lyon / April 12, 2022

A study by HubSpot found that out of those cold emails (cold outreach marketing) sent, 33% get a neutral or somewhat positive response from consumers. This percentage is remarkably high considering that outbound marketing calls have a 94% extremely negative to a slightly negative response. Cold emailing has gotten a bad rap of being called spam. The truth is, businesses are at many stages in their life cycle. Some are struggling with reaching influencers or social engagement, while others are expanding and need to maintain connections that can help them grow. So why do outbound cold emails work? They work…

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