Understanding the Difference Between a Marketing Strategy and a Marketing Plan

By Jennie / July 10, 2024

Hey there, friends! Today, I’m thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business’s growth and success. Let’s break it down in detail. CONTENT OVERVIEW Marketing Strategy: The Big PictureValue PropositionTarget AudienceKey MessagingLong-Term GoalsCompetitive AnalysisMarket PositioningMarketing Plan: The RoadmapMarketing CampaignsTimelines and MilestonesBudget AllocationMarketing ChannelsContent CalendarKey Performance IndicatorsWhy a Marketing Strategy and Marketing Plan are Both EssentialAlignment and FocusIntegration and AdaptionMeasurement and ImprovementContinual EvolutionHow…

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How To Create A Core Lead Magnet That Your Audience Can’t Ignore?

By Jennie / June 25, 2024

You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the core lead magnet. A lead magnet is your secret weapon to grab their attention with a value-packed free offer they can’t ignore. And you can keep their attention by nurturing those relationships.  How do you create a lead magnet that resonates? It’s a combination of items, including an irresistible offer with compelling messaging, beautiful design, and a call to action they can’t ignore.  Today, let’s explore the blueprint for crafting a lead magnet that embodies…

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Can I Start A Membership With A Small Audience?

By Jennie Lyon / June 4, 2024

Starting a membership program can seem daunting. Especially when your audience size is small. You might ask, “Can I start a membership with a small audience?” The answer is a resounding yes. A small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community. This blog will guide you through the process. It will provide actionable insights on leveraging a small audience for membership growth. Let’s get started! Understanding the Power of a Small AudienceDefining Your Value PropositionCreating Exclusive Content for MembersLeveraging Social Proof to Attract MembersEmail Marketing: Converting Subscribers to…

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5 Simple Strategies For Cranking Out Weekly Content 

By Jennie Lyon / May 28, 2024

Cranking out weekly content is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important? As you most likely know, content is king. It’s the lifeblood of your online presence, fueling your marketing engine. Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates. But creating good content is easier said than done. You need to know what your audience wants, deliver it in an engaging and easy-to-digest way, optimize it for search…

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Business Growth with $500 a Month: The Power of a Virtual Digital Marketing Team

By Jennie Lyon / May 21, 2024

Growing a business is a challenging task. It becomes even more daunting when you’re working with a limited budget. So, the question is can you experience business growth with $500 a month? Yes, it’s possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank. A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management…

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The Ultimate Podcast Marketing Playbook: Strategies for Success

By Jennie Lyon / May 13, 2024

Podcasting has become a powerful medium for storytelling, education, and entertainment. It’s a platform that allows creators to connect with audiences personally. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively? These are questions that many podcast creators grapple with. This comprehensive guide aims to provide you with actionable podcast marketing tips. These tips will help you enhance your podcast promotion efforts and boost your audience growth. So, if you’re ready to take your podcast to the next level, let’s dive…

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How to Get Your First 1,000 Email Subscribers

By Jennie Lyon / April 16, 2024

Email marketing is a powerful tool in your marketing arsenal. It connects directly with your audience, nurtures relationships, drives sales, and boosts revenue. Now, the million-dollar question is, how do you get your first 1,000 email subscribers? To fully harness the power and benefits of email marketing, one must first focus on building a solid and engaged email list. Understanding the importance of starting on the right foot when building an email list can significantly impact the success of your email marketing campaigns.  This article will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and…

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7 Fantastic & Affordable Online Marketing Strategies For Small Business Owners

By Jennie Lyon / April 9, 2024

In today’s fast-paced digital landscape, small businesses must harness a wealth of resources to navigate the ever-evolving realm of online marketing strategies. When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business. Today, I’m offering insights and practical strategies to elevate your online presence affordably and effectively. Content Overview Why Online Marketing Matters for Small BusinessesEstablish Your Online BrandingOptimize Your WebsiteMobile ResponsivenessSEO OptimizationUtilize Social MediaInvest in Email MarketingCollaborate with Other BusinessesUse Google My BusinessCreate High Quality ContentThis Week’s Homework  Why Online Marketing Matters for Small Businesses Online marketing has…

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TikTok Ban? It’s Time To Build An Email List

By Jennie Lyon / March 19, 2024
TikTok Ban? It's Time To Build An Email List

The pending TikTok ban has caused quite a stir among small business owners who have relied heavily on the platform to build their businesses.  With the potential loss of a significant marketing channel, it has become even more critical for small business owners to diversify their marketing strategies and explore other options.  One such option is email marketing, which has been a reliable and effective way to reach customers for decades. Businesses can maintain direct customer communication and drive sales by building a solid email list and developing engaging email campaigns.  Additionally, email marketing can be personalized and tailored to…

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5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

By Jennie Lyon / March 13, 2024
5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

As a small business owner, you know how important having a solid online presence is. However, online marketing mistakes happen, especially with so many different marketing strategies available, it can take time to determine where to focus your efforts.  This comprehensive guide will dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them.  Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you’re a novice entrepreneur or a seasoned business owner, this guide is…

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