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How Facebook Makes it Easy for Small Businesses to Advertise to their Audience

By Jennie Lyon / September 24, 2019

How much time do you spend on Facebook every day? I’m not just talking about your personal account, but also your professional one. If you’re a small business owner, then you should absolutely have a significant professional presence on Facebook (and other social media networks). Facebook is one of the most popular social media channels in the world, with over 2.4 billion users and over 1.56 billion daily users. There are 9.3 million in Florida alone! That’s a lot of horn honking Floridians! Those kinds of numbers can give you a massive reach to connect with both current and potential…

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Watch Out Facebook! New Social Media Kids on the Block!

By Jennie Lyon / September 16, 2019
New Social Media kids on the block

Do you remember MySpace? How about Friendster? Or a more recent example, Google Plus? These were some major players in the social media scene but today? They’re gone, replaced with newer, better social networks. It’s incredible how even giants can be worn down by time and innovation. Perhaps even… Facebook? Facebook is still the king of social media and should be a key component of every small business’s social media strategy, but it isn’t the only one out there. Other social media networks are popping up every year, looking to dethrone the king. As a marketer, I need to be…

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How to Adapt Your Social Media Content Across Every Social Media Channel

By Jennie Lyon / September 10, 2019
JLVAS How to adapt your social media content across every social media channel

Cross-country marketing can be a fascinating thing. Companies can take the exact same product but market it entirely differently depending on the country they are in. For example, there might be completely different advertising campaigns for a product like Pepsi in Mexico, Canada, and the United States. This is despite the fact that they’re all located on the same continent, two of them primarily speak English, and it’s the same product. It all has to do with local conventions of the media, cultural differences, and values when it comes to marketing. Marketing on social media is a little bit like…

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Why My Dogs Get 1,000+ likes on Social Media!

By Jennie Lyon / August 27, 2019

Do me a favor: Go onto your Instagram or Facebook account and see how long it takes you to find a picture of a cat or dog. Don’t worry; I’ll wait. My guess is that it happened WAY faster than you expected. Pets have taken over the social media world. We might be torn apart by world events, pop culture, and trolling on social media, but there is one thing that brings us all together: Cute pictures of animals. So, the big question is, how can you harness the awesome power of pets to put a spotlight on your small…

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GROW Your Social Media Following in 20 Minutes a Day

By Jennie Lyon / August 13, 2019

When you’re a small business owner, you have an overriding goal in your head at all times: Get as much work done in as little time possible. Time is money, so if you only have a few hours every day to get everything done, you’re going to need to be super-efficient. Unfortunately, there are a ton of little, but essential tasks that can get in the way of your efficiency — for example, social media. Why You NEED Social Media Social media is a crucial part of every digital marketing strategy. Being on all of the major social media networks…

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Refresh Your Website and Blog Content With a Virtual Assistant

By Jennie Lyon / July 10, 2018
Refresh Your Website and Blog Content With a Virtual Assistant

How many old blog posts do you have on your website? If you’ve been in business for a while, there is a good chance that you have a gigantic back library of blog posts that stretch back years. Blog posts that were written in 2015 or earlier, although still potentially valuable, can seem out-of-date and not relevant to your current business and services. But what if you could recycle and refresh them? What if you could take all of that valuable, old material you invested tremendous time and effort into and bring them back to life with a copywriting “punch-up”,…

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