Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal…
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First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share 8 controversial digital marketing opinions I hold as a digital marketing agency owner with over 23 years of experience. I’ve seen it ALL. Some things are popular right now that I just don’t get the hype for, and some things marketing “gurus” on the internet are sharing that I don’t fully agree with. Of course, these are just my opinions based on my personal experiences. If you’re…
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From experience, I can say that launching a new offer can be exciting, inspiring… and overwhelming. You’re excited to put something new into the world and ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will succeed and you won’t fall into one of these digital marketing mistakes. Content Overview Information OverloadPost and GhostGiving It AwayAd-tastropheFlying SoloAsk Me Anything Information Overload Oh man, I LOVE talking about this because it is SO common, and honestly, this shift has been a game-changer in the businesses I’ve worked with. Raise…
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If you’ve been considering outsourcing your marketing to an outside professional, but you’re not sure WHO to trust to take your business to the next level- this one’s for you! As the CEO of a full-service marketing agency, I’ve had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone in this industry for over 20 years, I wanted to help you understand what to look for in a marketing agency. And stay until the end because I will give you the top 10 questions to ask…
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As the CEO of a digital marketing agency, I have the privilege of working with businesses that are just starting to become multi-million dollar corporations. After over twenty years in this business, I can tell you that there’s a major indicator of future success for online businesses. Businesses bound to succeed understand that marketing is an INVESTMENT, not an expense. But how does spending money on digital marketing increase your business’s revenue? We’ll discuss three ways you can invest in your business’s marketing and the pros and cons of each. Let’s get into it. Content Overview Marketing as an InvestmentTime…
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Hey there, friends! Today, I’m thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business’s growth and success. Let’s break it down in detail. CONTENT OVERVIEW Marketing Strategy: The Big PictureValue PropositionTarget AudienceKey MessagingLong-Term GoalsCompetitive AnalysisMarket PositioningMarketing Plan: The RoadmapMarketing CampaignsTimelines and MilestonesBudget AllocationMarketing ChannelsContent CalendarKey Performance IndicatorsWhy a Marketing Strategy and Marketing Plan are Both EssentialAlignment and FocusIntegration and AdaptionMeasurement and ImprovementContinual EvolutionHow…
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You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the core lead magnet. A lead magnet is your secret weapon to grab their attention with a value-packed free offer they can’t ignore. And you can keep their attention by nurturing those relationships. How do you create a lead magnet that resonates? It’s a combination of items, including an irresistible offer with compelling messaging, beautiful design, and a call to action they can’t ignore. Today, let’s explore the blueprint for crafting a lead magnet that embodies…
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Growing a business is a challenging task. It becomes even more daunting when you’re working with a limited budget. So, the question is can you experience business growth with $500 a month? Yes, it’s possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank. A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management…
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Hey there! 💫 Are you interested in taking your sales funnel to the next level and achieving remarkable success? If so, it’s time to embark on an exciting journey towards unlocking your business’s potential. Today, we’ll explore sales funnels in depth and reveal the three secret weapons that can elevate your strategies and set you up for unstoppable revenue. This is an opportunity to equip yourself with the tools and insights to supercharge your business. We’ll delve into innovative approaches and provide actionable tactics to transform your sales funnel into a revenue-generating powerhouse. By making simple yet powerful changes, you…
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Social media has become an integral part of our lives. It has changed how we communicate and interact with each other and how we operate our businesses. With millions of users on various social media platforms, it can be challenging for small business owners to stand out and connect with their target audience. One way to make your business stand out on social media is to showcase your brand personality. Doing so can build a strong connection with your audience and differentiate you from your competitors. If you feel that your brand’s social media presence is a bit scattered, or…
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