Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That’s why in today’s episode, I will walk you through the steps of creating a plan that will help you to increase brand awareness, drive website traffic, and generate leads. Blog Overview: Define Your Social Media Goals Before creating any content, it is important to define your social media plan’s objectives clearly. This will help to ensure that all of your…
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Happy October, and more importantly, Happy Q4 to you online business owners! If you’re wondering why I’m celebrating, online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end. So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it. Content Overview – Get Ahead of the Game–Specific…
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Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal…
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First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share 8 controversial digital marketing opinions I hold as a digital marketing agency owner with over 23 years of experience. I’ve seen it ALL. Some things are popular right now that I just don’t get the hype for, and some things marketing “gurus” on the internet are sharing that I don’t fully agree with. Of course, these are just my opinions based on my personal experiences. If you’re…
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From experience, I can say that launching a new offer can be exciting, inspiring… and overwhelming. You’re excited to put something new into the world and ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will succeed and you won’t fall into one of these digital marketing mistakes. Content Overview Information OverloadPost and GhostGiving It AwayAd-tastropheFlying SoloAsk Me Anything Information Overload Oh man, I LOVE talking about this because it is SO common, and honestly, this shift has been a game-changer in the businesses I’ve worked with. Raise…
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If you’ve been considering outsourcing your marketing to an outside professional, but you’re not sure WHO to trust to take your business to the next level- this one’s for you! As the CEO of a full-service marketing agency, I’ve had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone in this industry for over 20 years, I wanted to help you understand what to look for in a marketing agency. And stay until the end because I will give you the top 10 questions to ask…
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As the CEO of a digital marketing agency, I have the privilege of working with businesses that are just starting to become multi-million dollar corporations. After over twenty years in this business, I can tell you that there’s a major indicator of future success for online businesses. Businesses bound to succeed understand that marketing is an INVESTMENT, not an expense. But how does spending money on digital marketing increase your business’s revenue? We’ll discuss three ways you can invest in your business’s marketing and the pros and cons of each. Let’s get into it. Content Overview Marketing as an InvestmentTime…
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Hey there, friends! Today, I’m thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business’s growth and success. Let’s break it down in detail. CONTENT OVERVIEW Marketing Strategy: The Big PictureValue PropositionTarget AudienceKey MessagingLong-Term GoalsCompetitive AnalysisMarket PositioningMarketing Plan: The RoadmapMarketing CampaignsTimelines and MilestonesBudget AllocationMarketing ChannelsContent CalendarKey Performance IndicatorsWhy a Marketing Strategy and Marketing Plan are Both EssentialAlignment and FocusIntegration and AdaptionMeasurement and ImprovementContinual EvolutionHow…
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You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the core lead magnet. A lead magnet is your secret weapon to grab their attention with a value-packed free offer they can’t ignore. And you can keep their attention by nurturing those relationships. How do you create a lead magnet that resonates? It’s a combination of items, including an irresistible offer with compelling messaging, beautiful design, and a call to action they can’t ignore. Today, let’s explore the blueprint for crafting a lead magnet that embodies…
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Growing a business is a challenging task. It becomes even more daunting when you’re working with a limited budget. So, the question is can you experience business growth with $500 a month? Yes, it’s possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank. A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management…
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