One of our primary services as a digital marketing agency is helping online businesses of all sizes and stages run social media ads to grow their business. I’ve realized when talking to these clients that there are so many misconceptions about social media ad campaigns and the strategies that go into making those campaigns successful. Maybe you’ve been thinking about social media ads but are hesitant about adding them to your digital marketing strategy. Or maybe you’ve run ad campaigns and weren’t very pleased with your results. Either way, let’s debunk these top 10 misconceptions about social media advertising so…
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Running social media ads on a tight budget can feel tricky, but you can make the most of every dollar with careful planning. As your business grows, your advertising strategy must evolve to ensure you meet new goals. Whether you’re just starting, ready to take your business to the next level, or scaling it to new heights, there are smart, budget-friendly ways to use social media ads to boost your business! Here’s how to do it at each growth stage. Content Overview: Startup Stage: Building Brand Awareness on a Budget You aim to get your brand noticed during the startup…
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Everyone knows that running social media ads can be a game-changer for any online business. The possibilities are endless, but it’s more complicated than just hitting publish and watching the money roll in. (Wouldn’t that be nice?!) As an online business owner, you may have wondered if running social media ads is worth the extra money or if you should play it safe and stick to organic marketing. My goal today isn’t to influence you one way or another but instead to offer some actionable advice that you can use to run social media ads on a budget that will…
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With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes. Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want…
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The Internet is full of business owners who are having great success with membership sites and online communities. Entrepreneurs just like you are using this profitable connective marketing model to build a stream of passive income that is second to none. And it’s much easier than you think. We all can agree there is no denying the popularity of membership sites skyrocketed during the pandemic. After all, online communities were the only way humans could gather together in safety. Not only did business become much more casual, but online connection became more of a preference in our newfound way of…
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As a small business owner, I really dislike being locked into a contract. I’ve heard horror stories from my clients who got locked into long-term contracts with a firm that didn’t deliver what they promised! Now, I’m not bad-mouthing my competitors here! The aim of countless virtual assistant firms out there is to help your business succeed. When you’re running a small business, you need to have flexibility, especially when you’re first starting out. Your income might not be predictable and having a big fixed cost can become a nightmare for your budget. With many reputable virtual assistant firms, you don’t…
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I don’t know about you, but every week I get “emails” touting a new secret SEO growth tactic or hack that promises to get me on the first page of Google! It got me thinking about how overwhelming SEO can be to entrepreneurs, because there are so many components to consider. Keywords, on-page and off-page optimization, link building, oh my! The list goes on and on. So, let’s start here, how much do you know about SEO? Sorry (not sorry) for the rhyme there, but it’s a question that every small business owner should be asking themselves. Over my many…
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When it comes to food, my family are big believers in having as little waste as possible. Jayson, my husband, LOVES to cook (and I love LETTING him cook). We love to pull inspiration from the Native American idea of using EVERY part of the animal. So, when he is making mashed potatoes, he saves the skin peels to make delicious, crispy potato skin chips in the oven. When we eat chicken, he always saves the bones and tiny bits of meat and boils it down to make a tasty chicken noodle soup. It doesn’t just make economic sense; it’s…
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What would your company be without your clients? One of the keys to a successful small business is to develop long-term client relationships. For a business to become truly successful, you need to build a foundation of repeat customers and clients you can rely on. This can require a tremendous amount of time and effort, just like developing any other lasting relationship in your life. Here are some tips on how you can get started strengthening your client relationships, with the goal of eventually converting them into regular, long-term clients: Communication is the KeyAll of my long-term client relationships have…
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Being a small business owner is a little bit like juggling, you have to keep all of the balls in the air. The trick is when your business grows and you are expected to catch more and more balls until finally… some of them are dropped. There are a ton of online tools out there that can help you better manage your business and relieve some of that stress. By unloading much of your workload, you might even be able to double your income! Here are some incredibly useful online tools that I recommend you check out to help keep…
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