Hey friends, if you’ve ever hit pause on your marketing because client work got busy or life took over, this episode is for you. Maybe your inbox has been quiet. Maybe your email list has gone cold. Or maybe your once-busy client pipeline has turned into a trickle lately. I get it, I’ve been there too. After twenty years of helping solopreneurs and small business owners grow through marketing systems, I’ve learned that momentum can be lost. The good news? You can get it back, fast. Today, I’ll guide you through a step-by-step process to reignite your marketing momentum, rebuild…
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Converting a first-time client into a lifelong customer is the ultimate goal for any small business. It’s not just about landing that initial sale—it’s about nurturing a lasting relationship. Long-term clients bring stability, require less marketing effort, and become your brand’s biggest cheerleaders. Client churn, on the other hand, can leave you stuck in a frustrating cycle of constantly chasing new sales instead of building sustainable growth. If you want to turn every client interaction into repeat revenue and referrals, you need a solid strategy. That’s precisely what I’ll share with you today! This blog will dive into proven steps…
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Does the idea of running Facebook or Instagram ads feel overwhelming? You’re not alone! Many small business owners feel stuck designing great ads, targeting the right audience, or managing costs. The good news? You don’t need a huge budget or endless hours to make your ads work for you, instead, use our best ad resources. That’s why we’ve rounded up our favorite tech tools and resources to help you create, manage, and optimize your social media ads. We use and love these tools and are excited to share this list with you! From designing attention-grabbing visuals to understanding your audience…
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Running ads can be a game-changer for your business, but diving in before you’re ready can lead to wasting your time and money and getting so frustrated that you rule out running them ever again! Today, I will cover why ensuring you’re ready to run ads is so valuable for your business. Even if you don’t have any immediate plans to make ads part of your marketing strategy. By preparing your business for ads, you’re setting the stage for your business to experience more growth and scale to the next level. Paid advertising offers incredible opportunities to reach your ideal…
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With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes. Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want…
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If you are running a service-based business, you might be wondering if AI is something you need to pay attention to right now. Maybe you feel like it is too advanced, too expensive, or not relevant to your work. Let me reassure you, AI is relevant to you, and the sooner you start, the more competitive you will be. Your clients have higher expectations than ever. They want timely follow-ups, consistent experiences, and personalized touches. Meeting those needs manually can burn you out fast. That is why in this episode, I want to break down why service businesses in particular…
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If you have been paying attention to marketing trends lately, you know that artificial intelligence is everywhere. From tools that write your social captions to software that promises to run your entire funnel, it can feel like you are being bombarded with promises of “plug and play” success. But here is the truth: if you are a small business owner, you do not need to become an AI expert or a programmer overnight. You can utilize AI to simplify and enhance the effectiveness of your marketing, but you need to do so intentionally. In today’s episode, I want to give…
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If you are a business owner, you have likely heard about artificial intelligence taking over the marketing world. Everyone seems to be shouting about how AI can do all the work for you, from writing blog posts to managing emails to even closing sales. It sounds like a dream, right? But here is the thing. AI is mighty, but it is not magic. And it is not a replacement for a smart, human-centered strategy. If you dive in without a clear plan, you might damage your brand instead of improving it. Today, I want to discuss what AI can do…
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You did it—you launched the offer, hit “publish,” and showed up everywhere. But now what? Whether you had a sold-out launch or a slow start, what you do next is as important as the launch itself. Post-launch momentum is where most entrepreneurs lose steam, miss significant opportunities, or fall into burnout mode. This is for you if you’ve ever felt exhausted or directionless after a launch. 🎯 In this blog, I’ll show you how to: 📌 Table of Contents The Importance of the Post-Launch PhaseWhat to Do in the First 72 HoursHow to Repurpose Launch Content for Evergreen UseKeep Leads…
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There’s a reason reality shows are still wildly popular—we’re all drawn to what’s happening behind the curtain. In business, your audience feels the same. People don’t just want to know what you offer… they want to know who you are, how you work, and why you do what you do. That’s where behind-the-scenes (BTS) content comes in. If your marketing feels too polished, too curated, or too distant, it may be missing the one ingredient that builds real connection: authenticity. 🎯 In this blog, I’ll show you how to use BTS content to: 📌 Table of Contents Why Behind-the-Scenes Content…
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