How to Use Pinterest to Drive Traffic and Sales + Workbook

By Jennie Lyon / April 20, 2021
JLVAS New Blog Images-How to use Pinterest to drive traffic and sales

When you hear “social media,” you probably think of Facebook, Instagram, or YouTube. But there are other social media networks out there that can also offer incredible value to a small business owner. For example, Pinterest! In the world of social media, I think that Pinterest is MAJORLY underrated. It’s simply a fantastic place to spend your time online. Unlike Facebook or Twitter, it’s free of much of the “drama” that’s traditionally associated with social media. You can simply log into Pinterest and take a look around for some great content!  But the real magic of Pinterest for a small…

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5 Steps to Auditing Your Social Media for Influencer Attraction

By Jennie Lyon / April 13, 2021
JLVAS -5 steps to auditing your social media for influencer attraction

How many influencers do you follow on social media? A social media influencer is one of those concepts that no one saw coming at the birth of social media. Today, influencers are more important than ever when it comes to marketing! Attracting influencers to your social media channels should be a key component of building your following. Getting a retweet from someone big in your industry can instantly bring many followers to your accounts! Of course, that’s easier said than done. And before you get to that point, you need to make sure that your social media is in fantastic…

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Sales Funnel Not Converting? A Virtual Assistant to the Rescue!

By Jennie Lyon / April 6, 2021
JLVAS New Blog Images-Sales Funnel Not Converting Virtual Assistant to the Rescue

Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert!   I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…

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5 Ways a Virtual Assistant Can Fill Your Webinar

By Jennie Lyon / March 30, 2021
JLVAS 5 Ways a Virtual Assistant Can Fill Your Webinar

Do you ever worry that no one will show up at your webinar? Don’t worry; it’s a super common fear. Performers, speakers, politicians, and others who do public speaking always worry that, after weeks of preparation, that there will be no one in their audience. It’s the same for small business owners who decide to put together their very first webinar. But that doesn’t need to happen. With adequate webinar launch planning, a digital marketing strategy that includes content marketing, email marketing, and social media marketing and advertising, you can fill your webinars with prospective clients, just waiting to be…

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Email Marketing vs. Social Media Marketing? Which is Better?

By Jennie Lyon / March 23, 2021
JLVAS-Blog-Email marketing cs social media marketing

I get asked this question all of the time! Should I focus on social media marketing or email marketing? Which one is more important for my online business?  Ok, I am going to preface this by saying that I absolutely love social media marketing. The arrival of Facebook, Instagram, Pinterest and other social media networks we use today completely changed what digital marketing meant for small businesses. Before that, your digital marketing options were limited. There was your homepage, landing pages, and maybe pop-up ads on some websites, and that was it.  Social media changed all that. It allowed small…

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5 Surprising Ways a Graphic Designer Can Boost Your Business

By Jennie Lyon / March 16, 2021
JLVAS-5 Surprising Way a Graphic Designer Can Boost Your Business

Do you have any art hanging in your home? From the time when you’re a teenager, putting up posters of bands and movies, to when you’re an adult, putting up paintings, we all love being surrounded by lovely visuals! That’s certainly true in digital marketing. Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. That’s the whole reason why we have different kinds of fonts! As a copywriter, believe me, Times New Roman can get a bit boring after a while… Most small business owners obviously can’t afford a full-time graphic…

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5 Ways a Social Media Expert Can Grow Your Audience Quickly

By Jennie Lyon / March 5, 2021
JLVAS -5 Ways a social media expert can grow audience

Do you feel that your social media growth has stalled? One of the most frustrating parts about creating an online community is the feeling that it isn’t growing. Many small business owners start pages for their businesses on Instagram, Facebook, Pinterest and invest hours and hours into them, only to see their followers tick up one at a time in slow motion. Many social media “experts” will tell you that the trick to social media is perseverance, and I agree with that. However, it’s important to remember that spending hours every day on social media is NOT your job! And…

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5 Ways to Use a Virtual Assistant to Create Content

By Jennie Lyon / March 2, 2021
JLVAS -5 Ways to Use a Virtual Assistant to Create Content

What do you think when you hear the words “content creation.” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for.  Content creation is one of the most time-demanding aspects of being a small business owner. You can eat up an entire afternoon by writing a blog post, trying to fine tune every detail to get your message across to your audience. Or what if…

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6 Ways to Drive Organic Free Traffic to Your Website

By Jennie Lyon / February 16, 2021
6 Ways to Drive Organic Free Traffic to Your Website

When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog!  In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free! That is, free in terms of money. You do need to invest time, effort, and energy into generating organic traffic, but the payoff is more than worth it. There are dozens of ways to boost organic traffic to your site,…

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10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / January 23, 2021
JLVAS-10-Things-To-Never-Do-On-Instagram

Wait! Stop! Don’t post that photo of your dog on your Instagram! Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can simply enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you…

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