How to Successfully Delegate Your To-Do List + Free Download

By Jennie Lyon / October 12, 2021
1-JLVAS-Blog-How to Successfully Delegate Your To-Do List

You’re busy. I get it.  As a busy entrepreneur, you know that delegating tasks is the best way to grow your business. But then come the daunting questions: How do I find someone reliable?  What if they don’t have the skills or experience to get the job done right? Where in the world do I even start to hand things over?  I get these questions from entrepreneurs all the time. Like you, I used to wonder how my daily tasks would ever get done in a business of mine – but then one day it hit me: Project management, a…

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What is List Fatigue? 5 Ways to Overcome it!

By Jennie Lyon / October 5, 2021
1-JLVAS-Blog-What is List Fatigue 5 Ways to Overcome it!

Do you find yourself scrolling past articles with titles like “7 Ways to Increase Your Email Subscribers by 20%” or “How to Gain More Followers on Social Media” because they all say the same thing? You’re not alone. It’s called list fatigue and it’ll ruin most of your marketing efforts if left unchecked.  List fatigue happens when people are over-exposed to emails that don’t provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. I know you’re busy. You’ve got a million things on your plate, not to mention the fact…

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8 Steps to Automating Your Client Onboarding + Free Workbook!

By Jennie Lyon / September 28, 2021
1-JLVAS-Blog-8 Steps to Automating Your Client Onboarding + Free Workbook!

When growing your business, probably the most vital component, second to, say, your product or service, is your clients. Where would you be without them? Home alone with a great coaching program you’ve rehearsed to yourself in the mirror countless times, that’s where! However, the process of getting and onboarding clients is a big undertaking, requiring savvy marketing and outreach to draw them to you. But let’s say you’ve done that part (as if you’ve been listening to my advice throughout my many, many blogs!) Clients are coming to you consistently. Great! So, now what? Well, if you’re going to…

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5 Easy Ways to Market Your Small Business with Facebook

By Jennie Lyon / September 21, 2021
1-JLVAS-Blog-5 Easy Ways to Market Your Small Business with Facebook_v2

I’ve talked a lot about using Facebook to advertise your business! However, it’s been a while since I followed up. The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it’s not shocking to learn that Facebook use has continued to grow since 2019. Its user base has grown more than 12% to over 2.8 billion users monthly in the past two years! That’s roughly 59% of the world’s social media users. Over half on one site. That’s insane! And do you know what…

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The Simple Digital Marketing Strategy Pillars for Business Growth

By Jennie Lyon / September 9, 2021
JLVAS-Blog-The Simple Digital Marketing Strategy Pillars for Business Growth

The marketing game has come a long way since its humble beginnings. Did you know that researchers and historians have found evidence of people using sales branding back in ancient Rome? I mean, it was joked about in Disney’s Hercules, the idea of using the titular hero to market products, but to know it was actually already in practice is neat if a bit crazy to think about! At any rate, commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business. Now, knowing…

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5 Easy Ways to Use Video Content to Get Eyes on Your Business!

By Jennie Lyon / August 31, 2021
JLVAS-Blog - Using Video Content to Get Eyes on Your Business

Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketing tool that provides some evergreen content options and is super easy to digest: video! While you can certainly invest your money into a commercial that streams on YouTube or TV, that isn’t always possible for a small business owner. In the beginning…

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8 Easy Ways to Create Passive Income Alongside Your Business!

By Jennie Lyon / August 24, 2021
JLVAS-8 Ways to Create Passive Income Alongside Your Business!

As a business owner, you know you gotta’ hustle to keep it all going. There’s so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one’s that you don’t have to work at consistently? I’m talking passive income for your business. These are the side-hustles that earn you money with less work than your steady 9-5. They still require work, but most of that is done upfront…

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5 Facebook Ad Strategies to Grow Your Business + Free Template

By Jennie Lyon / August 17, 2021
JLVAS-5 Facebook Ad Strategies to Grow Your Business

Gosh. Sometimes it’s baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users. 2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it’s hard not to get excited by the prospect of all those people seeing your advertisement on the world’s most popular social networking platform. If I could sell 1 item for $1 to all of them, that’s $2.85 billion at month’s end; I’d be…

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Marketing 101: Don’t Market to Everyone! Free Workbook!

By Jennie Lyon / August 10, 2021
JLVAS - Marketing 101 - Don't Cast a Wide Net You'll Catch Nobody

I have a theory that only a few digital marketing experts out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It’s an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don’t know the first thing about fishing! Okay, so, for myself, I’ve been fishing countless times in my life! I grew up in Utah, and…

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5 Surprising Reasons to Hire a Digital Marketing Virtual Team

By Jennie Lyon / August 3, 2021
JLVAS-Blog-5 Surprising Reasons to Hire a Digital Marketing Team

When most people contact me for a free consultation, they usually ask about the usual digital marketing services: copywriting, social media, and website development. And that’s great! That’s my bread and butter. Writing blogs, creating social media posts, and building beautiful websites are three cornerstones of a comprehensive digital marketing strategy. But as we continue to talk, these potential customers are often surprised by the sheer number of services we offer here at Jennie Lyon Digital Marketing and Virtual Assistant Services!  You’d be stunned at how many different things an experienced virtual team can do for your small business. Podcasting,…

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