Hey friends! You’ve probably heard marketers talk about “fishing for clients.” It’s a popular metaphor because it sounds simple: cast a wide net, catch a lot of fish, fill your business with clients. But here’s the truth. Most people using that metaphor have never actually fished. I have. Growing up in Utah, I spent time fishing with my parents and spent time on the water in Montana with one of my best friends, who’s a fishing guide. I even fished the Florida Keys with my husband. But do you know how many fish I’ve caught in my life? Zero. Although…
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Does the idea of running Facebook or Instagram ads feel overwhelming? You’re not alone! Many small business owners feel stuck designing great ads, targeting the right audience, or managing costs. The good news? You don’t need a huge budget or endless hours to make your ads work for you, instead, use our best ad resources. That’s why we’ve rounded up our favorite tech tools and resources to help you create, manage, and optimize your social media ads. We use and love these tools and are excited to share this list with you! From designing attention-grabbing visuals to understanding your audience…
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Running ads can be a game-changer for your business, but diving in before you’re ready can lead to wasting your time and money and getting so frustrated that you rule out running them ever again! Today, I will cover why ensuring you’re ready to run ads is so valuable for your business. Even if you don’t have any immediate plans to make ads part of your marketing strategy. By preparing your business for ads, you’re setting the stage for your business to experience more growth and scale to the next level. Paid advertising offers incredible opportunities to reach your ideal…
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With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes. Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want…
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If you are running a service-based business, you might be wondering if AI is something you need to pay attention to right now. Maybe you feel like it is too advanced, too expensive, or not relevant to your work. Let me reassure you, AI is relevant to you, and the sooner you start, the more competitive you will be. Your clients have higher expectations than ever. They want timely follow-ups, consistent experiences, and personalized touches. Meeting those needs manually can burn you out fast. That is why in this episode, I want to break down why service businesses in particular…
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If you have been paying attention to marketing trends lately, you know that artificial intelligence is everywhere. From tools that write your social captions to software that promises to run your entire funnel, it can feel like you are being bombarded with promises of “plug and play” success. But here is the truth: if you are a small business owner, you do not need to become an AI expert or a programmer overnight. You can utilize AI to simplify and enhance the effectiveness of your marketing, but you need to do so intentionally. In today’s episode, I want to give…
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You did it—you launched the offer, hit “publish,” and showed up everywhere. But now what? Whether you had a sold-out launch or a slow start, what you do next is as important as the launch itself. Post-launch momentum is where most entrepreneurs lose steam, miss significant opportunities, or fall into burnout mode. This is for you if you’ve ever felt exhausted or directionless after a launch. 🎯 In this blog, I’ll show you how to: 📌 Table of Contents The Importance of the Post-Launch PhaseWhat to Do in the First 72 HoursHow to Repurpose Launch Content for Evergreen UseKeep Leads…
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There’s a reason reality shows are still wildly popular—we’re all drawn to what’s happening behind the curtain. In business, your audience feels the same. People don’t just want to know what you offer… they want to know who you are, how you work, and why you do what you do. That’s where behind-the-scenes (BTS) content comes in. If your marketing feels too polished, too curated, or too distant, it may be missing the one ingredient that builds real connection: authenticity. 🎯 In this blog, I’ll show you how to use BTS content to: 📌 Table of Contents Why Behind-the-Scenes Content…
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Are you doing all the right marketing activities—posting on social media, emailing your list, building your funnel—but still not seeing the conversions you want? Your offer might not be the problem… it could be a lack of proof. Enter: the micro-case study. Unlike long-form testimonials or drawn-out case studies, micro-case studies are short, powerful stories that spotlight specific client wins in a way that builds immediate trust and authority. And the best part? They’re incredibly easy to use at every stage of your marketing funnel. 🎯 In this blog, I’ll show you how to create and use micro-case studies to:…
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Selling high-ticket offers can feel overwhelming—mainly if you rely on endless sales calls, manual outreach, or complicated marketing strategies. But what if you could sell premium services or products on autopilot? With the proper high-ticket sales funnel, you can attract, nurture, and convert ideal clients without constantly chasing leads. This system works 24/7, qualifying potential buyers and delivering a seamless experience—so that when they reach out, they’re already ready to buy. In today’s blog, I’ll walk you through the exact funnel that easily converts high-ticket clients so you can focus on delivering your expertise instead of constantly selling. Content Overview…
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