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Ignite Your Business with My SEO Tips!

By Jennie Lyon / August 20, 2019

I’m sure that you’ve visited websites that read… a little bit oddly. They keep mentioning the same word or phrase over and over again. “If you’re looking for the best car repair in West Palm Beach, Florida, then you will want to visit our West Palm Beach car repair shop. We offer the best car repair service in West Palm Beach, Florida. WEST PALM BEACH!!!”  This kind of search engine optimization is a holdover from the early days of search engines. Back then, they could be fooled into thinking that your site was a leading one simply by stuffing it…

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Are You Connecting with Your Audience via Video?

By Jennie Lyon / June 4, 2019

Remember the old adage for those with gigantic cable packages? “300 channels and nothing’s on?” That certainly isn’t a problem anymore. Ignoring the phenomenon of cord cutting (I mean, how many people really want to pay for cable today?), you can find just about all of the entertainment that you want from Netflix, Amazon Prime, Hulu, YouTube and other video services. Streaming video has mostly replaced traditional cable, offering people the ability to watch whatever they want, whenever they want. You no longer have to scroll through guides to see what’s on. Instead, you just type (or speak!) what you…

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Using Pinterest to Grow Your Small Business’ Email List

By Jennie Lyon / November 12, 2018

We spend so much time talking about the marketing potential of Facebook and Instagram that we sometimes forget about a very popular social media service: Pinterest!Although Pinterest doesn’t necessarily have the same reach as Facebook (although that might change in the future), it does have over 200 million dedicated users who do one billion searches on it each month. That’s an incredible amount of activity and engagement. The big difference between Facebook and Pinterest is in their purpose. While Facebook is designed to bring people together, making is a fantastic way to connect with clients and customers, Pinterest is a…

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Second Career: How a Virtual Assistant Can Help You Restart and Build a New Business!

By Jennie Lyon / November 5, 2018

One of the most terrifying and exciting things in life is having to start again.Let’s face it – we are all getting older! Maybe your children have finally left home for university, (Eben, my son, started college early and skipped his senior year!) or perhaps you’re thinking of retiring from your long-time job and want to try something new this time around! Maybe you have recently been let go at work, or simply grew bored and finally want to do what you have always wanted with your life. No matter which the situation, it’s still terrifying and thrilling. For example,…

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What Does Your Branding Collateral Communicate to Your Customers

By Jennie Lyon / October 30, 2018

Think of all of the big brand logos out there. Those big friendly arches of McDonald’s, the swoosh of Nike, the softness of the Pillsbury Doughboy… Something that all of the world’s most valuable brands have in common is how well they communicate their brand’s message and values without one single word. Now, take a look at your logo. If this was the very first time you saw it, would you know what your company is about? Hiring a virtual assistant to revamp your entire brand, from your business cards to website, to branding collateral, to your social media graphics,…

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How Automating Your Client Onboarding Can Change Everything + A Free Workbook!

By Jennie Lyon / October 23, 2018

One of the most time-consuming activities for a small business is client onboarding. There are so many steps necessary to give your customers your full focus and attention. By automating the process, you can free up SO much time that you can better spend actually serving their needs. If you are a small business owner with a limited, or non-existent staff, onboarding can take up a ton of your time. While larger businesses can afford to assign someone to handle these responsibilities, your onboarding process entirely relies on you. But what can you do? Well, the solution is automation! By…

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Small Business, Big Team: How a Virtual Assistant Can Double Your Income

By Jennie / May 15, 2018

One of the biggest challenges that small businesses can run into is a lack of funds to hire new employees. If your business is rapidly expanding and you need an extra hand, hiring someone to help out might be unavoidable. Unfortunately, you have to pay for their training, their sick days, holidays, etc. With a Virtual Assistant, you can get the same, if not an even better result for much less overhead. AdministrationIf you are in the business of providing services to customers, then client care probably takes up a great deal of your time, especially if you have few…

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How a Virtual Assistant Can Help You Earn Passive Income at Your Business

By Jennie / May 1, 2018

There is a simple equation that drives most entrepreneurs: Hard work + time = money. If you want your business to grow, you need to invest a ton of time and energy into it. Being an entrepreneur can be super-exhausting, especially in the early days of starting your business. There are lots of entrepreneurs out there who dream of being able to build systems that will earn them passive income without them having to raise a finger. Well, with the help of a virtual assistant, you can make that dream a reality! If earning passive income is the dream, a…

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How Efficient Organization is the Key to Small Business Growth

By Jennie Lyon / April 24, 2018

Who doesn’t love spring cleaning? It’s a chance to get rid of all the clutter, and the same could be said for your business. For a small business, organization is key. There are a ton of little tasks that can take up way too much of your time, quickly filling up your schedule and pulling you away from the work that only you can do. Well, it’s spring cleaning time, so hire a virtual assistant to help create systems that will set your business up for success! Administration & Client ManagementOne place where you can find a lot of unnecessary…

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Business Planning 101: A Simple Checklist to Ensure Success

By Jennie Lyon / January 16, 2018
Business Planning 101: A Simple Checklist to Ensure Success

Do you have a comprehensive business plan? If you don’t have one in your drawer, you should get to work! I’m a big believer in planning ahead. A business plan can give you direction, something to aim towards throughout the year. If you already have a well-thought-out business plan, then the new year is a perfect time to update it with your new goals for the new year! If you are thinking about starting out on a new endeavor, then figuring out a plan for your proposed business is a must. Here is my personal updated 8-step process, along with…

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Do you have a comprehensive business plan?

GRAB MY FREE WORKBOOK: Write your own detailed business plan with checklists, milestones, and measurable goals in 8 easy steps!