Is your business ready for the holiday season? It’s here! Whether your business is large or small, you need to be prepared for one day (hello, Black Friday!) or the entire holiday season. It’s not enough to have a “great product” or even a great price.” You must also be prepared to offer exceptional customer service and build long-term relationships if you expect to do well during this particular time of year. Now is the time to get serious about improving your marketing skills. In this issue, we’ve outlined seven powerful (but easy) strategies you can use to supercharge your…
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“I never have enough time”. Does this sound familiar? As business owners we often feel this way. Personally, it isn’t easy to accomplish my work goals and personal aspirations if I don’t manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you’re reading this, then the chances are that you’re feeling the same way. I believe time management is one of the most essential and valuable skills you can have in life. If you don’t use your time wisely,…
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A discovery call is the first step to building a solid relationship with clients. The conversation touches on goals, challenges, and priorities that you can address in future interactions. It’s an opportunity for both parties to learn about each other, find commonalities, and determine if there’s a good fit. The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around certain times of the year, for example New Year’s, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you…
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Running a business means taking on a lot of hard work, and one way to stay aware and optimize poorly performing areas is with an audit. The scope of a business audit varies depending on what you’re looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you’ll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can’t just set up a business and hope for the best. For companies to prosper, they…
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Apple has done it again. Every small business owner and entrepreneur is well aware of the iOS14 updates and its impact on tracking paid marketing. Now, it’s time for email marketers to feel the same pain and panic that ensued between media buyers and ad agencies with the iOS15 update. We all remember the scramble to change our marketing plans and figure out the new way to have insights into our audience’s preferences and actions. Apple is taking it to the next level. According to Apple CEO Tim Cook, Apple believes that privacy is “one of the top issues of the…
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You’re busy. I get it. As a busy entrepreneur, you know that delegating tasks is the best way to grow your business. But then come the daunting questions: How do I find someone reliable? What if they don’t have the skills or experience to get the job done right? Where in the world do I even start to hand things over? I get these questions from entrepreneurs all the time. Like you, I used to wonder how my daily tasks would ever get done in a business of mine – but then one day it hit me: Project management, a…
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Do you find yourself scrolling past articles with titles like “7 Ways to Increase Your Email Subscribers by 20%” or “How to Gain More Followers on Social Media” because they all say the same thing? You’re not alone. It’s called list fatigue and it’ll ruin most of your marketing efforts if left unchecked. List fatigue happens when people are over-exposed to emails that don’t provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. I know you’re busy. You’ve got a million things on your plate, not to mention the fact…
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When growing your business, probably the most vital component, second to, say, your product or service, is your clients. Where would you be without them? Home alone with a great coaching program you’ve rehearsed to yourself in the mirror countless times, that’s where! However, the process of getting and onboarding clients is a big undertaking, requiring savvy marketing and outreach to draw them to you. But let’s say you’ve done that part (as if you’ve been listening to my advice throughout my many, many blogs!) Clients are coming to you consistently. Great! So, now what? Well, if you’re going to…
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I’ve talked a lot about using Facebook to advertise your business! However, it’s been a while since I followed up. The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it’s not shocking to learn that Facebook use has continued to grow since 2019. Its user base has grown more than 12% to over 2.8 billion users monthly in the past two years! That’s roughly 59% of the world’s social media users. Over half on one site. That’s insane! And do you know what…
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The marketing game has come a long way since its humble beginnings. Did you know that researchers and historians have found evidence of people using sales branding back in ancient Rome? I mean, it was joked about in Disney’s Hercules, the idea of using the titular hero to market products, but to know it was actually already in practice is neat if a bit crazy to think about! At any rate, commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business. Now, knowing…
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