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How Automating Your Client Onboarding Can Change Everything + A Free Workbook!

By Jennie Lyon / October 23, 2018

One of the most time-consuming activities for a small business is client onboarding. There are so many steps necessary to give your customers your full focus and attention. By automating the process, you can free up SO much time that you can better spend actually serving their needs. If you are a small business owner with a limited, or non-existent staff, onboarding can take up a ton of your time. While larger businesses can afford to assign someone to handle these responsibilities, your onboarding process entirely relies on you. But what can you do? Well, the solution is automation! By…

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What Email Marketing System is Right for Your Business?

By Jennie Lyon / October 16, 2018

Do me a favor? Check your junk mail. Seriously, go in and take a look at just how many well-crafted marketing emails from businesses that you know and frequent are mixed in with your junk mail. I am going to bet that there are tons of them. Even if you wanted to check out these emails, they are unfortunately surrounded by SPAM and scams, and it would be a huge pain to go through all of your junk mail to sort them out. Now, consider this. There is a pretty good chance that your own well-crafted marketing emails are sitting…

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How Loom Can Help You Connect to Your Customers

By Jennie Lyon / October 9, 2018

Do you remember back in the days before Google Maps when you would need to stop and ask for directions if you were lost? In my experience, getting verbal directions from a helpful person would often result in me getting MORE lost. It wasn’t their fault though. Verbal language is, well, imprecise at times. We often think we communicate our thoughts out loud clearly, only to have the person we are talking to misunderstand what we are saying completely. This is partially because, when you are talking to someone on the phone, they can’t see the important non-verbal, physical side…

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How A Virtual Assistant Helped Me Grow My Own Small Business

By Jennie Lyon / October 2, 2018

I like to think of myself as a veteran small business owner. Ever since my twenties, I’ve felt the drive to create my own work. It’s something that comes from within me, to create a business from nothing. I’m sure that many of the small business owners and entrepreneurs reading this blog can relate! I’ve been through ups and downs and have learned many lessons along the way. One of the most important lessons was the necessity of needing help. For the first ten years of my business, I did everything myself without any help. Not even a virtual assistant.…

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Three, Two, One… Launch! Product Launches Are a Snap with a Virtual Assistant!

By Jennie Lyon / September 25, 2018

One of the most stressful times for a small business owner is when they’re about to launch a brand-new product. There’s so much that has to go into it, from product development, to branding, to announcing the product to the press, to simply getting it on your digital store shelves! Is there a way that you could simplify the entire process? You bet. A virtual assistant experienced in all of these areas can help make your product launch go smoother than you could possibly imagine! Branding and LogoAs a small business owner, few things as important as your brand. Your…

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Digital Marketing Methods get your Products and Services Seen!

By Jennie Lyon / September 18, 2018
Digital Marketing Methods get your Products and Services Seen!

Do you know what the most effective method of advertising was back in the golden age of “Main Street” America? The storefront window. Pedestrians would walk by and look in all of the storefront windows on main street to see the most interesting and expensive items sold. And it worked! People would come in off the street to take a look around the stores. If the store owner was a particularly effective salesperson, they would walk out with a bag full of products, maybe even the one they saw in the window. In the marketing world today, the storefront window…

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Balance Parenthood and Your Small Business with a Virtual Assistant

By Jennie Lyon / September 11, 2018

Recently, there have been a number of stories in the news that a record number of pregnant women are running for political office, more than any other point in our country’s history. This absolutely remarkable shift was foreshadowed just a few short months ago when the sitting Prime Minister of New Zealand gave birth to her daughter. Can you imagine being the leader of a country while at the exact same time balancing the responsibilities of being a new parent? For many small business owners out there, it’s easy because they are going through something very similar. The first few…

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Find Extra Hours in your Day with the Help of a Virtual Assistant

By Jennie Lyon / August 28, 2018

When was the last time that you got a really good night’s sleep? As a small business owner myself, I know what it’s like to have to have to work 12 to 14 hour days. Back when I first started my business, I would get up in the morning, work all day, and then go to sleep. It’s rewarding, no question, but also exhausting. And what choice do we have? As a small business owner, you’re responsible for everything and, if something doesn’t get done, the only person that you can blame is yourself. But what if it didn’t have…

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Starting a Business? A Virtual Assistant Can Help!

By Jennie Lyon / August 21, 2018

I honestly think that one of the bravest things a person can do is start a small business. They have to overcome so many obstacles, even before they take their first official steps. They have to deal with family and friends doubting them. They have to worry about the potential loss of income from their current job. They have to consider the current economic climate and judge if it’s a good time to open a small business. That’s an awful lot to have on your mind! As someone who has gone through it all, trust me, I know how much…

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How a Professional Landing Page Can Boost Your Sales

By Jennie Lyon / August 14, 2018

Do you want to know my favorite part of flying? The landing. I love the moment when the plane suddenly touches the ground after hours in the air. It’s the last part of the journey and carries with it a sense of arrival. It’s the climax of the whole flight! Customers can actually get a very similar feeling when they are about to buy a product. If you’ve built your sales funnel correctly, your customers should have already gone through the steps of being aware of your product/service and are now interested. It’s time to close the deal with a…

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