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Got Stage Fright? How to Effectively Host a Webinar

By Jennie Lyon / January 8, 2019

There’s a great Jerry Seinfeld comedy bit that perfectly sums up how some people feel about public speaking. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” In my experience working with clients, I’m afraid that I have to agree. Speaking in front of people is a fear born right out of “show and tell,” back when they were a kid. Getting up in…

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Be Seen as An Expert in Your Field with Webinars

By Jennie Lyon / January 3, 2019

Do you want to know one of the biggest problems for new small business owners? Being seen as an expert in their field. The longer that you’re in business, the more credibility you build. Back when I first started out as a virtual assistant, it was much more challenging for me to find clients than it is today. Back then, I already had extensive digital marketing skills, a passion for the work, and all of the knowledge that I needed to succeed. The problem was that no one knew that for sure. And when you want to hire someone for…

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It’s Time to Create a Solid Online Marketing Plan!

By Jennie Lyon / December 27, 2018

As small business owners, the internet has given us so much. It’s often used for procrastinating, with cat videos on YouTube or reading random articles on Wikipedia. But that’s the “bad” stuff. It’s also given us social media networks that we can use to connect with clients directly.

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How Have Things Changed Over the Course of Your Year?

By Jennie Lyon / December 18, 2018

New Year’s Eve is fast approaching, and that means a brand-new year will be starting soon. Around this time, I tend to start looking back on everything that I’ve accomplished over the last 12 months and everything that has changed.

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Embrace the Spirit of the Season By Giving Free Content to Your Clients

By Jennie Lyon / December 11, 2018

Tis the season to be jolly! The end of December is a time of mirth and joy! It’s the time when we give gifts and presents to the ones we love. So, with the holiday spirit in the air, it’s the perfect time to reach out to your clients with valuable and free content that they can actually use! This past year has been a time of change for me and my business. Throughout the year, I’ve been working hard to create brand-new workbooks and other resources to help small business owners get past their stumbling blocks and move ever…

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Give Yourself the Holiday Gift of Time With a Virtual Assistant

By Jennie Lyon / December 3, 2018

Have you ever seen A Christmas Carol? The scene that always stuck with me as a small business owner was seeing Bob Cratchit having to stay late on Christmas to finish his work. Boy, I’ve been there (Although being my own boss, I guess I am sort of my own Scrooge too…)In December, there are so many things on your plate, from work to family, to the holidays themselves, that it can be tricky to get everything done by the last week of the year (not to mention stretching every dollar). But thankfully, there is a holiday miracle that can…

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I Invite You On a Tour of My New Website

By Jennie Lyon / November 27, 2018

You know what they say: if you talk the talk, you have to walk the walk. Which is why I just revamped my website!Arguably, your website is the centerpiece of all of your digital marketing efforts. It’s far, far more than an online billboard. Your social media, your email campaigns, and all of your landing pages will lead your audience to your main website. That’s why it needs to be as polished and professional as possible.It All Starts with a Website AuditOne of the most important services that we offer here at Jennie Lyon Virtual Assistant Services is website auditing.…

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How a Virtual Assistant Can Help You Get Around Ad-Blockers

By Jennie Lyon / November 20, 2018

Ad-blockers are on the rise. Boy, there’s a phrase that puts cold fear into the heart of any marketer or business owner! Marketing has been in a Cold War with ad-blockers ever since the early days of the internet. Ad-blockers are browser extensions that will automatically filter out all of the advertisements on a website before it loads. The result is that the viewer will get a website completely free of any ads. Great for the viewer, but not for the businesses that are buying ads on the site. Thankfully, there are a few ways that marketers can combat ad-blockers…

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Using Pinterest to Grow Your Small Business’ Email List

By Jennie Lyon / November 12, 2018

We spend so much time talking about the marketing potential of Facebook and Instagram that we sometimes forget about a very popular social media service: Pinterest!Although Pinterest doesn’t necessarily have the same reach as Facebook (although that might change in the future), it does have over 200 million dedicated users who do one billion searches on it each month. That’s an incredible amount of activity and engagement. The big difference between Facebook and Pinterest is in their purpose. While Facebook is designed to bring people together, making is a fantastic way to connect with clients and customers, Pinterest is a…

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Second Career: How a Virtual Assistant Can Help You Restart and Build a New Business!

By Jennie Lyon / November 5, 2018

One of the most terrifying and exciting things in life is having to start again.Let’s face it – we are all getting older! Maybe your children have finally left home for university, (Eben, my son, started college early and skipped his senior year!) or perhaps you’re thinking of retiring from your long-time job and want to try something new this time around! Maybe you have recently been let go at work, or simply grew bored and finally want to do what you have always wanted with your life. No matter which the situation, it’s still terrifying and thrilling. For example,…

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