If your marketing feels pushy, draining, or like you’re always convincing people to work with you, there’s a good chance you’re approaching it with the wrong mindset. The truth? People don’t want to be sold to—they want to be guided. The most effective marketing today doesn’t shout “Buy now!” It whispers, “Let me show you how.” And when you shift from selling to guiding, everything gets easier: your messaging, conversions, and client relationships. 🎯 In this blog, I’ll walk you through: 📌 Table of Contents 1️⃣ Why the Old “Sales” Model Is Failing2️⃣ What It Means to Be a Guide…
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Email marketing is one of the most effective ways to nurture leads and convert them into customers. I keep hearing email marketing is dead or dying. However, this is far from the case. You can build trust and credibility with your audience by sending targeted, personalized messages to the right people at the right time. And ultimately drive more sales for your business. Email marketing has the highest ROI (return on investment) of all digital marketing, so if you aren’t actively building an email list, stop everything you’re doing and get started! An email list of raving fans and engaged…
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Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…
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In today’s fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This article delves into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Instead of giving you the usual action list at the end of the blog, I will stop as we go through the content to provide you with actionable…
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First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share 8 controversial digital marketing opinions I hold as a digital marketing agency owner with over 23 years of experience. I’ve seen it ALL. Some things are popular right now that I just don’t get the hype for, and some things marketing “gurus” on the internet are sharing that I don’t fully agree with. Of course, these are just my opinions based on my personal experiences. If you’re…
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From experience, I can say that launching a new offer can be exciting, inspiring… and overwhelming. You’re excited to put something new into the world and ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will succeed and you won’t fall into one of these digital marketing mistakes. Content Overview Information OverloadPost and GhostGiving It AwayAd-tastropheFlying SoloAsk Me Anything Information Overload Oh man, I LOVE talking about this because it is SO common, and honestly, this shift has been a game-changer in the businesses I’ve worked with. Raise…
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If you’ve been considering outsourcing your marketing to an outside professional, but you’re not sure WHO to trust to take your business to the next level- this one’s for you! As the CEO of a full-service marketing agency, I’ve had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone in this industry for over 20 years, I wanted to help you understand what to look for in a marketing agency. And stay until the end because I will give you the top 10 questions to ask…
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As the CEO of a digital marketing agency, I have the privilege of working with businesses that are just starting to become multi-million dollar corporations. After over twenty years in this business, I can tell you that there’s a major indicator of future success for online businesses. Businesses bound to succeed understand that marketing is an INVESTMENT, not an expense. But how does spending money on digital marketing increase your business’s revenue? We’ll discuss three ways you can invest in your business’s marketing and the pros and cons of each. Let’s get into it. Content Overview Marketing as an InvestmentTime…
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What I love about running a digital marketing services agency is playing detective. When running an online business, things are not always what they seem. I love working with my team to help business owners determine the REAL reason for their challenges and struggles. You’re here because you feel like something is “off” with your business, but you can’t put your finger on it. If you’re facing any of these six issues, then it’s time to upgrade your marketing strategy. Let’s get into it! Content Overview Let’s State the Obvious#1: Declining Sales#2: Outdated StrategiesTime to Play Detective#3: Social Media Stagnancy#4:…
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Launching a new offer is a massive milestone in your business. No matter how much time and planning has gone into this new offer of yours, you’ve probably had a moment of worry about what happens if no one purchases it. So, today, I’m giving you some expert marketing strategies we implement for our clients, launching a new offer to set up for success. Let’s get into it. Content Overview Create an Offer Your Customers WantEstablish Urgency and HypeCreate a FunnelOrganic MarketingPaid MarketingHow Jennie Lyon Digital Marketing Can Help Before the Launch DISCLAIMER: Launching a new offer should be a…
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