When did you last take a look at your business plan? One of the smartest things that a small business owner can do is create your yearly business plan. It’s an invaluable resource that helps them lay out their goals, challenges, and growth for the upcoming year. Whenever you feel like you are going off-course, you can always refer to the “north star” of your business plan! The only problem with creating a business plan is that it takes time. And around the holidays, time is the last thing you have (unless you have a virtual assistant)! You’re running around…
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Do you know why testimonials are so important? Say, you’re walking down the street and a bus passes with an ad on the side promoting the “best coffee ever,” do you believe it? In all likelihood, you probably instantly think “Pfft. What a load of bull!” This is one of the biggest problems facing advertisers nowadays. Countless people are so instinctively distrustful of marketing that they dismiss any claims made in ads as exaggerations or outright fabrications. Even if the product is genuinely the “best coffee ever,” the average person probably isn’t going to believe it until they try it…
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