How to Run Profitable Paid Online Workshops

By Jennie Lyon / November 30, 2023

Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we’ve seen a major shift towards profitable paid online workshops. It’s like the virtual red carpet for sharing your genius with a global audience! As we’re dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. Your online workshop not only grabs attention but also becomes a cash-flow celebration. Sounds like a dream, right? Well, dream no more! In this post, we’re diving deep into the must-know steps and strategies to make your workshop shine in the crowded…

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6 Simple Email Strategies To Skyrocket Your Business Growth

By Jennie Lyon / November 14, 2023
6 Simple Email Strategies to Skyrocket Your Business Growth

In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…

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5 Powerful Steps To Selecting The Perfect Online Course Topic

By Jennie Lyon / September 12, 2023
5 Powerful Steps To Selecting The Perfect Online Course Topic

In today’s ever-evolving digital landscape, the power of online learning has never been more evident. I’ve been helping individuals like you unleash their potential through online courses for over a decade. Let’s dive into why choosing the right course topic is a game-changer for your online course journey. Content Overview: Selecting the ideal course topic is a cornerstone of your success in the world of online education. This decision is key to your audience’s engagement and the course’s overall impact. It all starts with understanding your audience – their dreams, desires, and aspirations. Online learning offers unparalleled flexibility and also,…

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Does SEO Really Matter? The Importance of Search Engine Optimization

By Jennie Lyon / September 5, 2023
Does SEO Really Matter? The Importance of Search Engine Optimization

Hey there! I’m excited to dive into the world of SEO with you. In today’s digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you’ve probably heard. But what exactly is SEO, and why does it matter? Content Overview: Understanding the Buzz around SEO and its Impact on Online Success In simple terms, SEO is all about optimizing your website to rank higher on search engine results pages (SERPs) organically. This means we’re not talking about paid ads…

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Can AI Replace Your Marketing Team (Um, No!)

By Jennie Lyon / August 15, 2023
Can AI Replace Your Marketing Team (Um, No!)

Hi there, Busy Entrepreneurs!  Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…

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TikTok Reels vs. YouTube Shorts: Unique Short-Form Videos!

By Jennie Lyon / August 8, 2023
The Ultimate Showdown: TikTok Reels vs. YouTube Shorts - Unraveling the World of Short-Form Videos!

Hey there, my fellow digital creators! I’m thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience’s attention in a heartbeat is the name of the game. Today, we’re embarking on an epic journey to utilize the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let’s immerse ourselves in the captivating realm of bite-sized content with short-form videos! Content Overview Understanding TikTok Reels and YouTube Shorts: Let’s roll up our sleeves and get to know our…

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Expanding Your Social Media Presence With Diverse Content Types

By Jennie Lyon / August 1, 2023
Expanding Your Social Media Presence: Unleashing the Power of Diverse Content Types

Hey there, fabulous entrepreneurs! You know as well as I do that social media is the heartbeat of your business. It’s where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let’s be honest – you can’t just post anything and hope for the best. That’s where I come in! In today’s blog post, we’re diving deep into the world of social media content – all the juicy stuff that will make your audience swoon, share, and keep coming back for more. Buckle up because we’re about to unleash the power of different…

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Video Marketing: Boosting Your Brand with Engaging Visual Content

By Jennie Lyon / July 25, 2023
Video Marketing: Boosting Your Brand with Engaging Visual Content

In today’s fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This article delves into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Instead of giving you the usual action list at the end of the blog, I will stop as we go through the content to provide you with actionable…

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What Type of Online Course Should You Create?

By Jennie Lyon / July 18, 2023
What Type of Online Course Should You Create?

We’re diving into the exciting world of online courses and exploring the question I get asked by our online course clients everyday, “What type of online course should you create?” In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it’s crucial to navigate this landscape strategically. So, let’s embark on a journey to discover your ideal online course and set you on the path to success! Content Overview Identifying Your Passion and Expertise:  The…

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10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / June 20, 2023
JLVAS-10-Things-To-Never-Do-On-Instagram

Wait! Stop! Don’t post that photo of your dog on your Instagram! Maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their businesses. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you follow people…

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