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Kick Your Income Into High Gear with a Sales Funnel!

By Jennie Lyon / July 24, 2018
Kick Your Income Into High Gear with a Sales Funnel!

Are you consciously aware of how you purchase products? I’m not talking about the process of paying for it, I mean the process that begins the moment you become aware of a product to the moment that you use it. This is known as a sales funnel and you need to be aware of it for any marketing strategy to work. No matter what your chosen method of advertising, whether it be Facebook Ads, email marketing, or social media, you need to have a sales funnel in place. A virtual assistant can help you build a sales funnel, writing all…

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Refresh Your Website and Blog Content With a Virtual Assistant

By Jennie Lyon / July 10, 2018
Refresh Your Website and Blog Content With a Virtual Assistant

How many old blog posts do you have on your website? If you’ve been in business for a while, there is a good chance that you have a gigantic back library of blog posts that stretch back years. Blog posts that were written in 2015 or earlier, although still potentially valuable, can seem out-of-date and not relevant to your current business and services. But what if you could recycle and refresh them? What if you could take all of that valuable, old material you invested tremendous time and effort into and bring them back to life with a copywriting “punch-up”,…

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Content is Still King! 5 Pieces of Content You Should Be Sharing Online

By Jennie Lyon / June 26, 2018

Providing your customers with value is what business is all about, and that also goes for your advertising. No one wants to read dry, boring copy going on and on about how great your business is. Customers are far more savvy than that, they know how advertising sounds and they know to ignore it. The way you can connect with your customers today is with content. If you provide them with authentic, personality infused, valuable content, like blog posts, free downloads, email campaigns, etc, then you can sneak in under the advertising radar (stealthy selling, anyone?) by giving them what…

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How to Boost Your Business Through Webinars

By Jennie Lyon / April 17, 2018
How to Boost Your Business Through webinars

Webinars are fantastic ways to position yourself as a leader in your field. Not only will a well-designed and informative webinar bring new customers in, it can also help you upsell many of your other services. The problem is, of course, that webinars can be a ton of work. You need to research your topic, write a script, create graphics and slides, and then advertise the entire thing to your clients. You don’t have time to do all that, so let us help you create your webinar! You can hire a virtual assistant to take care of all of your…

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Content May Be King but Your Copywriting Has to Rule!

By Jennie Lyon / April 3, 2018
Content may be king but your copywriting has to rule

Content marketing really is king! But only if your copywriting is high quality, personality-infused and engaging. By hiring a great virtual assistant who does copywriting along with other services such as graphic design, you can develop an entire library of blogs, social media posts, and eblasts that you can pull out at a moment’s notice whenever you need to provide your customers with content that rules! Blogs Blogs are basically the bread and butter as far as content marketing goes. If you instantly want something to boost your SEO, improve your social media engagement and prove to your audience that…

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Personality Infused Copywriting: The Difference Between Engaging and Forgettable Content

By Jennie Lyon / March 20, 2018
Personality Infused Copywriting: The Difference Between Engaging and Forgettable Content

What is the difference between good copywriting and bad copywriting? I can sum it up in a word: readability. If you offer your customers a blog, email campaign, or web page that is difficult to read, that doesn’t flow, isn’t infused with your brand personality, or that bores them, they are going to dismiss and forget it. But if you give them something that’s easy to read, it will quickly engage them and draw them in! Readability in General Readability is simply how easy something is to read. If you write a piece of content full of difficult to pronounce…

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Give Your Content Marketing a Boost with Professional Copywriting

By Jennie Lyon / March 6, 2018
Give your content marketing a boost with professional copywriting

Content marketing is the name of the game when it comes to promoting engagement with your posts and ezines. By hiring a great virtual assistant who does copywriting, you can develop an entire editorial calendar of blogs that you can pull out at a moment’s notice whenever you need to provide your customers with quality and worthwhile content. Why Hire Someone Else to Write My Copy? Simple. Because you are too busy. Copywriting is simply a necessary component of a modern digital marketing plan. You need to be able to provide your customers with valuable, well-written content, especially if you…

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Digital Marketing in the New Year: Your Options Explained

By Jennie Lyon / February 6, 2018
Digital Marketing in the New Year

The march of technology continues onwards! Every year, there is more and more innovation in the realm of digital marketing. With all of this changing technology comes new opportunities to get your advertising dollar to go a little further. A virtual assistant can help you take advantage of these digital marketing platforms and get the word about your business out to a wider audience using personality-infused storytelling and tested digital marketing techniques. Social Media MarketingSocial media isn’t going anywhere anytime soon. The increased engagement on platforms like Twitter means that 280 characters are more relevant than ever. Facebook has completely…

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How to Use Storytelling in Your Marketing Copy to Drive Sales

By Jennie Lyon / October 10, 2017
How to use storytelling in your marketing copy to drive sales

Did you love bedtime stories when you were a kid? Storytelling is an intrinsic part of being human. We thrive on stories and crave the journey that a great story can take us on. Storytelling is more than just entertainment, it is a part of how we communicate with each other. When I say, “storytelling”, you probably think, “Once upon a time”, but that isn’t quite what I’m talking about. A story doesn’t necessarily need characters, settings, or even a plot. In a marketing sense, telling a story means that you are trying to create a personal connection between you…

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4 Tips to Hiring the Right Virtual Assistant For Your Business

By Jennie Lyon / August 15, 2017
4 tips to hiring the right virtual assistant for your business

Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…

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