Expert Strategic Business Planning Tips for 2023 That Move the Needle

By Jennie Lyon / November 30, 2022

Strategic planning goes hand in hand. It’s mind-boggling to me how many businesses get bootstrapped together with absolutely no plan. Now don’t get me wrong, some people have pulled it off and made a successful go at it. But trust me, that doesn’t last for long. The minute their hobby becomes a viable business, the business strategy comes into play. Strategic planning is a must for any business if you are ever going to scale or keep your sanity.  Strategic planning helps you set goals and direction for your business and helps with long-term planning, asset management, and risk management.…

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8 Things You Need To Know About Membership Sites

By Jennie Lyon / November 22, 2022

The Internet is full of business owners who are having great success with membership sites and online communities. Entrepreneurs just like you are using this profitable connective marketing model to build a stream of passive income that is second to none. And it’s much easier than you think. We all can agree there is no denying the popularity of membership sites skyrocketed during the pandemic. After all, online communities were the only way humans could gather together in safety. Not only did business become much more casual, but online connection became more of a preference in our newfound way of…

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Webinar Trends to Watch for an Explosive 2023

By Jennie Lyon / November 15, 2022
Webinar Trends to Watch for an Explosive 2023

In today’s chaotic and crowded world, it is imperative to have an effective webinar strategy.  Webinars will continue to have a place in marketing campaigns over the next decade, but only if you stay on top of what works now and what doesn’t. Let’s take a look at some key trends we expect to see more of next year.  But the question I often hear around the water cooler is if webinars will still be all the rave in 2023. In short, the answer is yes – let’s look at a few quick stats: The webinar market is projected to…

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Social Media Hacks for Optimal Brand Growth (+ Free Resource)

By Jennie Lyon / November 8, 2022
Social Media Hacks for Optimal Brand Growth

Social Media started in the early 2000s and has been pivotal in the growth of small businesses around the world. Like most business owners, you’re always looking for faster, easier, and more effective ways to build your brand online. This post will cover some proven and trending social media hacks that will grow your business. I totally understand that your time is too valuable to waste trying every social media fad out there. The good news is that these proven strategies will help you grow your brand organically and increase leads and sales while having fun. Blog Overview: Content: Be…

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YouTube SEO: 5 Tips to Boost Your Video Rankings

By Jennie Lyon / November 1, 2022
YouTube SEO: 5 Tips to Boost Your Video Rankings

If you want your videos to be seen by more people, you need to optimize them for YouTube’s search algorithm. Since YouTube is the second largest search engine, taking advantage of this platform is important if you want your videos to be seen by a wider audience. After all, engagement is key to your marketing efforts and conversions.  The good news is that YouTube SEO is not difficult to learn, and there are a few simple steps you can take to boost your video rankings. This article will give you five tips to optimize your videos for YouTube’s search algorithm.…

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5 Practical Tips To Boost Your Google Ads Conversion

By Jennie Lyon / October 25, 2022
5 Practical Tips To Boost Your Google Ads Conversion

Google Ads is a powerful tool that can help you reach your target audience and generate conversions. However, getting the most out of your Google Ads campaigns can be challenging. While there are many advanced tips and tricks for optimizing your Google Ads campaigns, beginners often struggle to get started. In this article, we’ll share five practical tips that will help you boost your Google Ads conversion rate. By following these tips, you can get the most out of your ad campaigns and improve your overall ROI. Keep Your Ads Relevant One of the most important things you can do…

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Website & SEO Optimization Audit: Stay on Top of Search Results

By Jennie Lyon / October 18, 2022
Website and SEO Optimization for Staying on Top of Search Results

It’s important to reflect on the past year and set ourselves up for success in the year ahead. The truth is the landscape of SEO and website optimization is always changing, and what worked last year might not work this year, and what works this year might not work next year. This is why it’s so important to stay ahead of the curve and continually evolve your optimization strategies. Why is website optimization so important? With the ever-changing landscape of SEO, it’s more important than ever to stay ahead of the curve and optimize your website. So, the rise of mobile…

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8 Hot Digital Trends to Watch for in 2023

By Jennie Lyon / October 11, 2022
8 Hot Digital Trends to Watch for in 2023

As we move into the new year, it’s time to start thinking about the latest digital marketing trends. What will the next year bring? Which trends should you be on the lookout for? It’s exciting but also confusing. I get that. That’s why I am continuously tracking trends, testing things out in my own business, and making sure the team and I are on top of what’s hot and what’s not. Keep an eye on these trends, and you’ll be ahead of the curve. Here are eight of the hottest digital marketing trends to watch for in 2023: Influencer Relationships…

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7 Tips For A Successful Black Friday Marketing Campaign

By Jennie Lyon / October 4, 2022
7 Tips For A Successful Black Friday Marketing Campaign

The holiday season is a critical time for businesses, large and small. And while the post-Thanksgiving shopping bonanza known as Black Friday has become increasingly important in recent years, it’s also become more competitive. With so many businesses vying for consumers’ attention and dollars, it can be hard to stand out from the crowd.  But the good news is that you can do plenty of things to make sure your Black Friday marketing campaign is successful. Here are 7 tips to get you started: 1. Start early One of the best things you can do to ensure a successful Black…

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Is Podcasting A Good Addition To Your Business Model?

By Jennie Lyon / September 26, 2022
Is Podcasting A Good Addition To Your Business?

Are you thinking about starting a podcast for your business? I know a thing or two about podcasting. From first-hand experience, it has been very valuable for my audience and business. I am here to tell you a podcast can be a great way for your business to connect with customers and build its brand. In fact, studies show that Americans listen to approximately 21,117,000 hours of podcast audio every single day. That’s crazy, right? And with listening being extremely easy on mobile devices, iTunes, and podcast apps, this number will continue to rise. Podcasts offer valuable information, great networking…

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