Sales Funnel Not Converting? A Virtual Assistant to the Rescue!

By Jennie Lyon / April 6, 2021
JLVAS New Blog Images-Sales Funnel Not Converting Virtual Assistant to the Rescue

Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert!   I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…

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5 Ways a Virtual Assistant Can Fill Your Webinar

By Jennie Lyon / March 30, 2021
JLVAS 5 Ways a Virtual Assistant Can Fill Your Webinar

Do you ever worry that no one will show up at your webinar? Don’t worry; it’s a super common fear. Performers, speakers, politicians, and others who do public speaking always worry that, after weeks of preparation, that there will be no one in their audience. It’s the same for small business owners who decide to put together their very first webinar. But that doesn’t need to happen. With adequate webinar launch planning, a digital marketing strategy that includes content marketing, email marketing, and social media marketing and advertising, you can fill your webinars with prospective clients, just waiting to be…

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5 Surprising Ways a Graphic Designer Can Boost Your Business

By Jennie Lyon / March 16, 2021
JLVAS-5 Surprising Way a Graphic Designer Can Boost Your Business

Do you have any art hanging in your home? From the time when you’re a teenager, putting up posters of bands and movies, to when you’re an adult, putting up paintings, we all love being surrounded by lovely visuals! That’s certainly true in digital marketing. Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. That’s the whole reason why we have different kinds of fonts! As a copywriter, believe me, Times New Roman can get a bit boring after a while… Most small business owners obviously can’t afford a full-time graphic…

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5 Ways a Social Media Expert Can Grow Your Audience Quickly

By Jennie Lyon / March 5, 2021
JLVAS -5 Ways a social media expert can grow audience

Do you feel that your social media growth has stalled? One of the most frustrating parts about creating an online community is the feeling that it isn’t growing. Many small business owners start pages for their businesses on Instagram, Facebook, Pinterest and invest hours and hours into them, only to see their followers tick up one at a time in slow motion. Many social media “experts” will tell you that the trick to social media is perseverance, and I agree with that. However, it’s important to remember that spending hours every day on social media is NOT your job! And…

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5 Ways to Use a Virtual Assistant to Create Content

By Jennie Lyon / March 2, 2021
JLVAS -5 Ways to Use a Virtual Assistant to Create Content

What do you think when you hear the words “content creation.” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for.  Content creation is one of the most time-demanding aspects of being a small business owner. You can eat up an entire afternoon by writing a blog post, trying to fine tune every detail to get your message across to your audience. Or what if…

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How to Create a Year’s Worth of Content Ideas in 2 Hours

By Jennie Lyon / January 12, 2021
JLVAS-how-to-create-a-years-worth-of-content-in-2-hours

I hear a lot of people compare the New Year to a blank piece of paper.  On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars, and YouTube videos. Let me tell you, coming up with 52+ fresh ideas is NOT easy! And…

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What Exactly is a Sales Funnel & Why Do I Need One?

By Jennie Lyon / December 29, 2020
What Is A Sales Funnel and Do I Need One

Have you taken the time to think about how people get to your website? A sales funnel is key. Even though we are firmly in the age of the internet, there are countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should.  First off, online IS the real world. Everything we do is online nowadays. Even before the pandemic hit, online sales and interactions were starting to outnumber in-person interactions. And now, well, there isn’t even a contest. Just look…

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4 Ways To Grow Your Brand in the New Year for Business Success

By Jennie Lyon / December 22, 2020
4 Ways to Grow Your Brand in the New Year

Do you have big business plans for the new year? With the previous year in the rearview mirror, I’ve been putting a ton of thought into revamping my business plan. I’m a firm believer in coming up with a new business plan every January (And then of course, I revisit it quarterly to see if I need to tweak it). In this year’s plan, I’ve been specifically focusing on ways I can grow my brand through digital marketing.  Branding encompasses everything in a business, including your personality. Your personality, goals, business sense, beliefs, everything goes directly into your brand. And…

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How to Grow Your Business With Systems and a Team

By Jennie Lyon / December 15, 2020
How To Grow Your Business With a Team And Systems

Sometimes, I wonder how I manage to get through my daily to-do list in my business. Not to brag, but believe me, my to-do list can get a little crazy at times. I’m working with dozens of different clients who work in several industries. It takes a lot to keep everything straight (which is why I live by my project management system), I use Teamwork and it is my lifeline! I couldn’t work without it! It helps me keep every project organized and ensures that I never miss a detail or a deadline.  So keeping things organized is the easy…

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Hire a Virtual Assistant To Boost Your Social Media Engagement

By Jennie Lyon / December 1, 2020
Hire a Virtual Assistant to Boost Your Social Media Engagement

How much time every week do you spend on your social media? I’m not just talking about writing it. Creating compelling content is only one of the keys to social media marketing success. So much more needs to go into it if you genuinely want to build your audience and convert your followers into paying customers! Here’s an admission for you: I’ve been spending WAY too much time recently growing my Instagram! But I genuinely believe that it’s worth every second. Social media channels like Instagram and Facebook offer small businesses an invaluable (and remarkably cheap) advertising platform to reach…

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