Hey friends! You’ve probably heard marketers talk about “fishing for clients.” It’s a popular metaphor because it sounds simple: cast a wide net, catch a lot of fish, fill your business with clients. But here’s the truth. Most people using that metaphor have never actually fished. I have. Growing up in Utah, I spent time fishing with my parents and spent time on the water in Montana with one of my best friends, who’s a fishing guide. I even fished the Florida Keys with my husband. But do you know how many fish I’ve caught in my life? Zero. Although…
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Hey friends, if you’ve ever hit pause on your marketing because client work got busy or life took over, this episode is for you. Maybe your inbox has been quiet. Maybe your email list has gone cold. Or maybe your once-busy client pipeline has turned into a trickle lately. I get it, I’ve been there too. After twenty years of helping solopreneurs and small business owners grow through marketing systems, I’ve learned that momentum can be lost. The good news? You can get it back, fast. Today, I’ll guide you through a step-by-step process to reignite your marketing momentum, rebuild…
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In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…
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Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we’ve seen a major shift towards profitable paid online workshops. It’s like the virtual red carpet for sharing your genius with a global audience! As we’re dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. Your online workshop not only grabs attention but also becomes a cash-flow celebration. Sounds like a dream, right? Well, dream no more! In this post, we’re diving deep into the must-know steps and strategies to make your workshop shine in the crowded…
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Life is busy, even busier if you’re a small business owner! One of the first steps to having a successful online business is having a robust email list full of raving fans and paying customers. If you’re like me, finding time to stay on top of your email marketing can feel very time intensive and overwhelming! What’s a small business owner to do? Automate your email marketing, of course! When you automate your email marketing, you not only save time but, more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like,…
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Are you the kind of person who finds it easy to make new friends? Or are you more the type that prefers to meet and chat with people online? Either way, your skills are going to come in handy if you’re creating an email nurture sequence to entice new subscribers to become paying customers! In business, it’s critical to always follow up on things. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A…
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If you are running a service-based business, you might be wondering if AI is something you need to pay attention to right now. Maybe you feel like it is too advanced, too expensive, or not relevant to your work. Let me reassure you, AI is relevant to you, and the sooner you start, the more competitive you will be. Your clients have higher expectations than ever. They want timely follow-ups, consistent experiences, and personalized touches. Meeting those needs manually can burn you out fast. That is why in this episode, I want to break down why service businesses in particular…
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If you are a business owner, you have likely heard about artificial intelligence taking over the marketing world. Everyone seems to be shouting about how AI can do all the work for you, from writing blog posts to managing emails to even closing sales. It sounds like a dream, right? But here is the thing. AI is mighty, but it is not magic. And it is not a replacement for a smart, human-centered strategy. If you dive in without a clear plan, you might damage your brand instead of improving it. Today, I want to discuss what AI can do…
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Email marketing is one of the most effective ways to nurture leads and convert them into customers. I keep hearing email marketing is dead or dying. However, this is far from the case. You can build trust and credibility with your audience by sending targeted, personalized messages to the right people at the right time. And ultimately drive more sales for your business. Email marketing has the highest ROI (return on investment) of all digital marketing, so if you aren’t actively building an email list, stop everything you’re doing and get started! An email list of raving fans and engaged…
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When you see a “sign up for my newsletter” on a website, do you click “Yes?” I would put money on your answer being “No, of course not!” And I understand why. We are conditioned to HATE email. Every time you check your email, you likely have dozens of messages sitting in your inbox telling you that “Won a free cruise” or “Your Outlook Email is About to Be Cancelled!” Spam has ruined email, plain and simple. So, why on earth would anyone want to give their email out to a random website? With all of that in mind, when…
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