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The Anatomy of a Successful Launch

By Jennie Lyon / May 22, 2018

You’re launching a new product! Now what? Small businesses need to walk on the edge of innovation to keep up in the market nowadays. You can’t just sit back on your laurels, you need to keep providing your customers with new and updated products and services. You need to keep things fresh! When you are about to launch a new product, it’s a time of celebration. It’s exciting! But it can also be a tremendous amount of work. Designing and creating a new product already takes a massive time commitment, marketing it and getting the word out to your customers…

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Try, Try Again: Why You Should Give Digital Advertising a Second Chance

By Jennie Lyon / March 27, 2018
Why You Should Give Digital Advertising a Second Chance

Digital advertising is easy. Effective digital advertising, that’s hard. One of the most common things I hear from many of my new clients is that they have always gotten poor results from their digital marketing efforts. It just “doesn’t work” for them, so they tend to fall back on more traditional advertising methods. But here is the problem: digital marketing IS the standard form of advertising these days. Nowhere else can offer you the same ROI for your advertising dollars. It’s completely understandable why so many companies get less than their desired ROI their first time designing an online marketing…

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4 Tips to Hiring the Right Virtual Assistant For Your Business

By Jennie Lyon / August 15, 2017
4 tips to hiring the right virtual assistant for your business

Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…

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Can You Try Virtual Assistant Services on a Trial Basis?

By Jennie Lyon / August 8, 2017
Can you try virtual assistant services on a trial basis?

As a small business owner, do you ever worry about getting locked into a contract when you need to outsource work? It’s a reasonable concern! There are many companies out there who look at small businesses like cows to be milked dry. To be frank, that isn’t good for your small business OR for the Virtual Assistant industry as a whole. Thankfully, with most reputable Virtual Assistant firms, you don’t have to worry about signing long-term contracts with them, locking you into their business and services. You can simply contract them for the period of time that you specify, and…

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How to Choose the Best Virtual Assistant Company for Your Business Needs

By Jennie Lyon / August 1, 2017
How to Choose the Best Virtual Assistant Company for your Business Needs

If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…

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The 6 Best Practices for Email Marketing Without Annoying Your Clients

By Jennie Lyon / July 25, 2017
Best Practices for Email Marketing Without Annoying Your Clients

Get contacted by any Nigerian princes lately? How about being sent an exclusive offer for cheap Canadian drugs? Or a free trip to Jamaica if you just fill out a survey? Spam email is an epidemic that has existed since the earliest days of the internet and, despite promises every few years, it doesn’t appear to be going away anytime soon. There are few things more annoying than spam email filling your inbox with unsolicited offers or attempts to scam you. As an entrepreneur, there is a good chance you know the frustration of your carefully crafted, targeted emails being…

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Content to Include in Your Email Marketing Campaign to Hook Your Clients

By Jennie Lyon / July 18, 2017
Content to Include in your email marketing campaign to hook your clients

  Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad Mimi, for the record). Designing a great email marketing campaign isn’t easy! But one of the most important parts is the content that you include in it. We aren’t just talking about advertisements here, we are talking about genuine and interesting content that will get…

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Write Better Email Blasts with Marketing Help from Your Virtual Assistant

By Jennie Lyon / July 11, 2017

Email marketing is an exciting and complicated arena in the field of business. For the affordable amount of money that you put into it, it can deliver remarkable results, with high levels of conversion. It can also be time-consuming and confusing to create a pitch-perfect email blast campaign. After you’ve worked so hard to develop a fantastic email list, you want to make sure that you will only be delivering them the best marketing blasts you can. An experienced virtual assistant can be the key to writing better email marketing blasts to send to your email list. With their copywriting…

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6 Steps to Designing a Successful Email Marketing Campaign

By Jennie Lyon / July 5, 2017

If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…

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