For me, landing a new client is a lot like Christmas! You know the feeling of excitement and anticipation seeing the gifts under the tree? You just can’t wait to unwrap them. That’s me with a new client. I can’t wait to dig into their business with them, learning everything I need to know to boost their business and help them reach the next level they’ve been striving for. Getting to know my new clients is an absolute joy… but boy oh boy, can it ever be time-consuming! Between the consult, the follow-ups, the contract signing, the welcome kit, invoicing,…
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How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
Read MoreNew Year’s Eve is fast approaching, and that means a brand-new year will be starting soon. Around this time, I tend to start looking back on everything that I’ve accomplished over the last 12 months and everything that has changed.
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Do me a favor? Check your junk mail. Seriously, go in and take a look at just how many well-crafted marketing emails from businesses that you know and frequent are mixed in with your junk mail. I am going to bet that there are tons of them. Even if you wanted to check out these emails, they are unfortunately surrounded by SPAM and scams, and it would be a huge pain to go through all of your junk mail to sort them out. Now, consider this. There is a pretty good chance that your own well-crafted marketing emails are sitting…
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Do you know what the most effective method of advertising was back in the golden age of “Main Street” America? The storefront window. Pedestrians would walk by and look in all of the storefront windows on main street to see the most interesting and expensive items sold. And it worked! People would come in off the street to take a look around the stores. If the store owner was a particularly effective salesperson, they would walk out with a bag full of products, maybe even the one they saw in the window. In the marketing world today, the storefront window…
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Yay, you’ve given your first webinar! Putting together a really fantastic webinar is no laughing matter. You have to do tons of research, write a script, create graphics, get together all of your slides, actually sign people up, advertise, and then finally present it. It can take a few months to get through all of that work and finally reach the big day. And once you do… then what? Hopefully, you got lots of people into your webinar and they opt into some of your services or buy your programs, but what about the webinar itself? You’ve done all of…
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Providing your customers with value is what business is all about, and that also goes for your advertising. No one wants to read dry, boring copy going on and on about how great your business is. Customers are far more savvy than that, they know how advertising sounds and they know to ignore it. The way you can connect with your customers today is with content. If you provide them with authentic, personality infused, valuable content, like blog posts, free downloads, email campaigns, etc, then you can sneak in under the advertising radar (stealthy selling, anyone?) by giving them what…
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Do you have an email list of your customers on your computer? Most companies do, but few companies properly take advantage of them. There is a reason why every single lottery, freebie, or giveaway asks for your email, and it isn’t actually to get in contact with you if you win. They want your information. The more emails they have, the more people they can potentially contact. Your company should be utilizing this exact same model of gathering emails and informations of potential and current clients. Developing your email list is not only a fantastic email marketing tool, but also…
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Let’s take a trip back in time for a minute… Direct mail marketing was an incredibly popular and effective form of advertising before the advent of the internet. Companies would send out printed newsletters or magazines that would keep their customers in the loop about any developments with their business, coupons or deals in the near future, and a personally written letter. Today, mailed physical newsletters have pretty much disappeared, but they’ve been replaced by something that is potentially much more effective and powerful: digital newsletters. An electronic newsletter, can help solidify your connection with your customers! Do you have…
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You’re launching a new product! Now what?Small businesses need to walk on the edge of innovation to keep up in the market nowadays. You can’t just sit back on your laurels, you need to keep providing your customers with new and updated products and services. You need to keep things fresh! When you are about to launch a new product, it’s a time of celebration. It’s exciting! But it can also be a tremendous amount of work. Designing and creating a new product already takes a massive time commitment, marketing it and getting the word out to your customers can…
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