Interactive Digital Marketing Audit: Is Your Strategy Working for You?
Are you struggling to see results from your digital marketing?
Many small business owners invest time, effort, and budget into marketing without a clear strategy, leading to low conversions, wasted ad spend, and frustratingly slow growth.
If you’re unsure whether your marketing is effective or leaving money on the table, this interactive digital marketing audit will help you:
- Identify gaps in your website, email, social media, and SEO strategies
- Spot opportunities to improve engagement and conversions
- Get actionable tips to optimize your marketing for better results
Ready? Let’s dive in!
Table of Contents
Website Optimization: Is Your Site Converting Visitors into Customers?
Social Media: Are You Reaching the Right Audience?
Email Marketing: Are Your Subscribers Buying?
SEO: Are You Ranking for the Right Keywords?
Marketing Funnel: Do You Have a Clear Customer Journey?
Next Steps: Optimize, Track, and Scale
- Website Optimization: Is Your Site Converting Visitors into Customers?
Your website is your digital storefront, but you could lose leads and sales without realizing it if it’s not optimized.
🔍 Audit Your Website for These Red Flags:
- High bounce rate (visitors leave without taking action)
- No clear call-to-action (CTA) guiding visitors to buy, book, or subscribe
- Slow load times (Google ranks slow websites lower!)
- No mobile optimization (over 60% of users browse on their phones)
FREE RESOURCE: Ultimate Step-by-Step Website Audit
✅ Fix These Issues to Increase Conversions:
- Speed Optimization: Run a free test with Google PageSpeed Insights and optimize slow-loading pages
- Lead Capture Forms: Add a lead magnet (like a free checklist or ebook) to collect emails
- SEO-Friendly CTAs: Ensure every page has keyword-rich calls to action (e.g., “Download Your Free Guide” or “Schedule Your Free Consultation”)
- Internal Links: Link related pages to improve user navigation & SEO (e.g., our Website Copywriting Services)
💡 Pro Tip: Your homepage should clearly explain what you do and how you help within the first 5 seconds. If it doesn’t, visitors will leave!
- Social Media: Are You Reaching the Right Audience?
Social media should drive engagement and sales, but without a strategy, it can feel like shouting into the void.
🔍 Audit Your Social Media for These Mistakes:
- ❌ Low engagement (few likes, shares, or comments)
- ❌ Followers who never convert into paying customers
- ❌ Inconsistent posting or lack of valuable content
✅ Improve Your Social Media Strategy:
- Use SEO-Optimized Hashtags & Keywords – Research trending terms in your niche with Hashtagify
- Post Consistently – Aim for 3-5 posts per week with engaging, shareable content
- Engage With Your Audience – Respond to comments, ask questions, and start conversations
💡 Pro Tip: Quality engagement matters more than vanity metrics. Even a smaller, engaged audience is more valuable than thousands of passive followers.
📲 Check out our Social Media Marketing Services for expert help.
- Email Marketing: Are Your Subscribers Buying?
An email list is a high-converting marketing tool—but only if nurtured correctly!
🔍 Audit Your Email Marketing for These Problems:
- ❌ Low open rates (below 20%)
- ❌ No automation or follow-up sequences
- ❌ Generic, uninspiring email copy
✅ Optimize Your Email Marketing:
- Segment Your List: Send targeted emails based on subscriber behavior
- Personalize Your Subject Lines: Personalized emails get 26% higher open rates (Campaign Monitor)
- Automate a Nurture Sequence: Create a 5-7 email sequence to warm up leads
💡 Pro Tip: Need done-for-you email sequences? Check out our Email Marketing Services.
- SEO: Are You Ranking for the Right Keywords?
SEO helps bring in organic traffic—but only if you rank for high-value keywords your audience is searching for.
🔍 Audit Your SEO Strategy:
- ❌ Your website isn’t showing up on Page 1 of Google
- ❌ You have low organic traffic
- ❌ You don’t have a blog strategy targeting relevant search queries
✅ Optimize Your SEO for Higher Rankings:
- Keyword Research: Use free tools like Ubersuggest to find low-competition, high-traffic keywords
- On-Page SEO: Optimize title tags, meta descriptions, and internal links
- Content Marketing: Publish weekly blog content with SEO-focused topics (Our Blogging Services)
💡 Pro Tip: Blogging boosts SEO & credibility—see how we increased a client’s organic traffic by 400%!
- Marketing Funnel: Do You Have a Clear Customer Journey?
Your marketing funnel is broken if you’re posting content, running ads, and emailing leads but not seeing conversions.
🔍 Common Marketing Funnel Issues:
- ❌ You don’t have a clear path from the first touchpoint to the sale
- ❌ Your ads are running but not converting
- ❌ Your traffic isn’t leading to sales or bookings
✅ Build a High-Converting Funnel:
- Automate a Lead Nurture Sequence – Email new leads immediately
- Create a Retargeting Ad Strategy – Use Facebook Pixel & Google Ads to re-engage website visitors
- Optimize Your Landing Pages – Each page should have one goal & clear CTA (Landing Page Optimization Guide)
💡 Pro Tip: Funnels make marketing predictable & scalable—let’s build yours!
RESOURCE: High-Converting Follow-Up Email Sequence
Next Steps: Optimize, Track, and Scale
🚀 Want to increase traffic, engagement, and conversions? Get started with a FREE SEO Audit here: jennielyon.com/seo-checklist
FREE RESOURCE: SEO Checklist
Let’s chat about how we can fix your strategy!
📞 Book a FREE Call Today → https://jennielyon.com/chatwithjennie
🧩 Connect with Jennie:
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