Over the past 22 years, we’ve worked with thousands of small business owners, helping them craft the perfect free offer! And while having a fantastic free offer is the first step in capturing and converting leads, it’s only one small piece of the puzzle. Lead conversion isn’t just about getting eyes on your website; it’s about grabbing their attention (and email address!), nurturing them, and converting them into paying customers. It’s about creating an incredible customer journey and user experience that’s so compelling that leads can’t help but come back for more! Before you can get into converting a visitor…
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Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they’ve already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! There’s a big difference between a free lead magnet and a core product offering. Stated it’s hard to get someone to go from a free offer to a high-priced one; that is where tripwires shine. Warming people up by upselling through tripwires can help guide customers to purchase products…
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