What would happen if I woke up tomorrow and my business was gone? Here’s how I would build a successful online business from scratch if I had to start over! So, I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn’t necessarily work today. I’m constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same. But…
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Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and work. As business owners, we know work is worth it, but what if you’re missing an essential element holding you back? What if there is a secret to a successful online business? When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their calendar for their business’s lack of growth. I can usually guess they haven’t done this essential step in the first 15…
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Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future. With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it. Content Overview…
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First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share 8 controversial digital marketing opinions I hold as a digital marketing agency owner with over 23 years of experience. I’ve seen it ALL. Some things are popular right now that I just don’t get the hype for, and some things marketing “gurus” on the internet are sharing that I don’t fully agree with. Of course, these are just my opinions based on my personal experiences. If you’re…
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What I love about running a digital marketing services agency is playing detective. When running an online business, things are not always what they seem. I love working with my team to help business owners determine the REAL reason for their challenges and struggles. You’re here because you feel like something is “off” with your business, but you can’t put your finger on it. If you’re facing any of these six issues, then it’s time to upgrade your marketing strategy. Let’s get into it! Content Overview Let’s State the Obvious#1: Declining Sales#2: Outdated StrategiesTime to Play Detective#3: Social Media Stagnancy#4:…
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Launching a new offer is a massive milestone in your business. No matter how much time and planning has gone into this new offer of yours, you’ve probably had a moment of worry about what happens if no one purchases it. So, today, I’m giving you some expert marketing strategies we implement for our clients, launching a new offer to set up for success. Let’s get into it. Content Overview Create an Offer Your Customers WantEstablish Urgency and HypeCreate a FunnelOrganic MarketingPaid MarketingHow Jennie Lyon Digital Marketing Can Help Before the Launch DISCLAIMER: Launching a new offer should be a…
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Hey there, friends! Today, I’m thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business’s growth and success. Let’s break it down in detail. CONTENT OVERVIEW Marketing Strategy: The Big PictureValue PropositionTarget AudienceKey MessagingLong-Term GoalsCompetitive AnalysisMarket PositioningMarketing Plan: The RoadmapMarketing CampaignsTimelines and MilestonesBudget AllocationMarketing ChannelsContent CalendarKey Performance IndicatorsWhy a Marketing Strategy and Marketing Plan are Both EssentialAlignment and FocusIntegration and AdaptionMeasurement and ImprovementContinual EvolutionHow…
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Hey there, small business owner! I get it—running a business is no small feat, and when your marketing efforts hit a wall, it can feel like you’re spinning your wheels. You’ve got some great paid offers, but you’re riding a roller coaster of feast and famine without a steady income stream. You’ve been writing content, posting on social media, and sending the occasional email, but something’s just not clicking. Well, guess what? You’re not alone! You can revitalize your strategy! Many business owners find themselves in this exact position. Today, I’m here to help you breathe new life into your marketing…
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Starting a membership program can seem daunting. Especially when your audience size is small. You might ask, “Can I start a membership with a small audience?” The answer is a resounding yes. A small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community. This blog will guide you through the process. It will provide actionable insights on leveraging a small audience for membership growth. Let’s get started! Understanding the Power of a Small AudienceDefining Your Value PropositionCreating Exclusive Content for MembersLeveraging Social Proof to Attract MembersEmail Marketing: Converting Subscribers to…
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Cranking out weekly content is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important? And what strategies are there for cranking out weekly content? As you most likely know, content is king. It’s the lifeblood of your online presence, fueling your marketing engine. Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates. But creating good content is easier said than done. You need to know what your audience wants, deliver it…
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