Lights, Camera, Action: Elevating Your Digital Marketing with Short-Form Videos

By Jennie Lyon / October 10, 2023
Elevating Your Digital Marketing with Short Form Videos

Hello, dear readers! Short-form videos have taken the digital marketing world by storm in recent years. 🎥 Platforms like TikTok, Instagram, and YouTube have paved the way for you to captivate your audience with bite-sized content that’s both engaging and memorable. These videos allow businesses like yours to convey their brand messages quickly and effectively while leveraging the power of visual storytelling.  I’m absolutely thrilled to have you join me as we explore the power of short-form video and unlock its marketing potential – it’s time to take your brand’s online presence to new heights! Content Overview Why Short-Form Video…

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The Ultimate Guide to Growing Your Email List: 10 Proven Strategies for Success

By Jennie Lyon / October 3, 2023
The Ultimate Guide to Growing Your Email List 10 Proven Strategies For Success

I’m a firm believer in the power of email. It’s not just about sending messages; it’s about building relationships, nurturing your audience, and ultimately, growing your business.

So, grab your favorite beverage, cozy up in your comfiest chair, and let’s unlock 10 proven strategies for growing your email list!

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Myths & Misconceptions: Is Social Media Necessary for My Online Business?

By Jennie Lyon / September 26, 2023
Is Social Media Necessary for My Online Business?

Hey there, friends! Today, we’re diving into a topic near and dear to my heart – social media and the myths and misconceptions surrounding it. It’s hard to imagine a world without it now, as social media has transformed how we connect and share information in our personal lives and reshaped the landscape of online business. By seamlessly fitting it into your digital marketing strategy, social media is a game-changer for achieving online success. So, let’s delve deeper to help you unlock its incredible potential and debunk some myths and misconceptions. Overview: Debunking Common Social Media Misconceptions Before diving headfirst…

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Does Your Business Need A High-Converting Website?

By Jennie Lyon / September 19, 2023
Does Your Business Need A High-Converting Website?

Overview: The Power of a High-Converting Website Hey there, fellow entrepreneurs! Today, I’m diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It’s not just a website; it’s your secret weapon for turning visitors into raving fans and boosting your business. A high-converting website is all about telling a captivating story. It’s not just a pretty design; it’s about crafting a narrative that guides your visitors toward taking meaningful actions. Whether you want them to buy your products, join your email list, or get in…

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Does SEO Really Matter? The Importance of Search Engine Optimization

By Jennie Lyon / September 5, 2023
Does SEO Really Matter? The Importance of Search Engine Optimization

Hey there! I’m excited to dive into the world of SEO with you. In today’s digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you’ve probably heard. But what exactly is SEO, and why does it matter? Content Overview: Understanding the Buzz around SEO and its Impact on Online Success In simple terms, SEO is all about optimizing your website to rank higher on search engine results pages (SERPs) organically. This means we’re not talking about paid ads…

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Navigating Pitfalls When Creating An Online Course + Free Guides

By Jennie Lyon / August 29, 2023
The Ultimate Guide to Navigating Pitfalls when Creating An Online Course

Welcome, course creators! Whether you’ve always been thinking about creating an online course or you’ve already started an expedition into the exciting world of online course development, I’m not just here to guide you through the process! I’m here to equip you with the knowledge, strategies, and wisdom you need to conquer the challenges and pitfalls that await on this exhilarating journey. Online courses represent a world of opportunity – a means to share your expertise, make a meaningful impact, and generate income. Yet, as with any grand adventure, there can be treacherous paths to navigate, unexpected twists to overcome,…

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Can AI Replace Your Marketing Team (Um, No!)

By Jennie Lyon / August 15, 2023
Can AI Replace Your Marketing Team (Um, No!)

Hi there, Busy Entrepreneurs!  Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…

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TikTok Reels vs. YouTube Shorts: Unique Short-Form Videos!

By Jennie Lyon / August 8, 2023
The Ultimate Showdown: TikTok Reels vs. YouTube Shorts - Unraveling the World of Short-Form Videos!

Hey there, my fellow digital creators! I’m thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience’s attention in a heartbeat is the name of the game. Today, we’re embarking on an epic journey to utilize the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let’s immerse ourselves in the captivating realm of bite-sized content with short-form videos! Content Overview Understanding TikTok Reels and YouTube Shorts: Let’s roll up our sleeves and get to know our…

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Video Marketing: Boosting Your Brand with Engaging Visual Content

By Jennie Lyon / July 25, 2023
Video Marketing: Boosting Your Brand with Engaging Visual Content

In today’s fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This article delves into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Instead of giving you the usual action list at the end of the blog, I will stop as we go through the content to provide you with actionable…

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What Type of Online Course Should You Create?

By Jennie Lyon / July 18, 2023
What Type of Online Course Should You Create?

We’re diving into the exciting world of online courses and exploring the question I get asked by our online course clients everyday, “What type of online course should you create?” In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it’s crucial to navigate this landscape strategically. So, let’s embark on a journey to discover your ideal online course and set you on the path to success! Content Overview Identifying Your Passion and Expertise:  The…

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