How to Create a Year’s Worth of Content Ideas in 2 Hours

By Jennie Lyon / January 12, 2021
JLVAS-how-to-create-a-years-worth-of-content-in-2-hours

I hear a lot of people compare the New Year to a blank piece of paper.  On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars, and YouTube videos. Let me tell you, coming up with 52+ fresh ideas is NOT easy! And…

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Print is NOT Dead: You Need Print Media in Your Marketing

By Jennie Lyon / March 26, 2019

Back in the early 80s, there was a saying that gained tremendous popularity in computing circles. Today, we would call it a meme. “Print is dead.” It was so popular that it was even used as a joke in Ghostbusters. Back then, the concepts of the paperless office and electronic mail was just starting to pick up steam. Of course, we know now that it wouldn’t be until the mid-90s that email would really take off, and decades until the paperless office became a reality. So, here is the question: now that digital technology has reached the point where we…

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Is There a Secret to Writing the Perfect Blog Post?

By Jennie Lyon / March 11, 2019

Do you hate writing? With content marketing on the rise as one of the most effective ways to reach out to customers, having strong writing skills is more important than ever. Being able to come up with a compelling and well-written blog post is often the cornerstone of any content marketing strategy. Not everyone enjoys writing. You might have had a bad experience back in school, where writing every single word could be an exercise in frustration. Because of this, many people have no idea how to write a great blog post. Well, good news because I’m here to help.…

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The Best Free Tools to Monitor Your Blog’s Performance

By Jennie Lyon / February 19, 2019

How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…

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Having Trouble Keeping Your Website Alive and Active? Try Adding a Blog!

By Jennie Lyon / February 5, 2019

Let me ask you a hypothetical question. Imagine you are looking for a virtual assistant to help with your small business (a fairly good bet, seeing as you’re here right now). You narrow your choices down to two VAs. To make your decision, you bring up their websites. Both of the sites look good. They are cleaned and polished, not looking dated at all. There are lots of services offered, some solid testimonials, and the graphics and copy are all high quality. Ah, but then you visit the “Blog” sections. In one of them, you see that they haven’t updated…

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Starting a Business? A Virtual Assistant Can Help!

By Jennie Lyon / August 21, 2018

I honestly think that one of the bravest things a person can do is start a small business. They have to overcome so many obstacles, even before they take their first official steps. They have to deal with family and friends doubting them. They have to worry about the potential loss of income from their current job. They have to consider the current economic climate and judge if it’s a good time to open a small business. That’s an awful lot to have on your mind! As someone who has gone through it all, trust me, I know how much…

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Personality Infused Copywriting: The Difference Between Engaging and Forgettable Content

By Jennie Lyon / March 20, 2018
JLVAS personality infused copywriting

What is the difference between good copywriting and bad copywriting? I can sum it up in a word: readability. If you offer your customers a blog, email campaign, or web page that is difficult to read, that doesn’t flow, isn’t infused with your brand personality, or that bores them, they are going to dismiss and forget it. But if you give them something that’s easy to read, it will quickly engage them and draw them in! Readability in General Readability is simply how easy something is to read. If you write a piece of content full of difficult to pronounce…

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How to Plan for the Upcoming New Year: Looking Ahead at Success

By Jennie Lyon / December 27, 2017
JLVAS How to Plan for the upcoming new year

The holidays are when everything can seem like it is spinning out of control for small businesses. Everyone wants to spend time with their family, but you still need to keep your customers happy while getting everything at the office finished by the end of the year. On top of all that, you should already be thinking ahead about the upcoming new year. By making some plans right now, you can get ahead of the game for your business and know exactly where you want to head starting January 1st. Here are a few ideas of things you can do…

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5 Marketing Mistakes That Keep You From Having High-Paying Clients

By Jennie Lyon / September 12, 2017
JLVAS-5-marketing-mistakes-that-keep-you-from-having-high-paying-clients-all-year

As an entrepreneur, you know that the overall goal is to reach a steady flow of business. Amazing marketing techniques can help you have a steady stream of high-paying clients. There are quite a few marketing mistakes that many small business owners and entrepreneurs make, even if they are in-the-know. Here are a few of the most common marketing mistakes small businesses can make. Along with tips on how a Virtual Assistant can help you correct them: #1: Not Updating Your Weekly Blog There are so many reasons to have a blog post on your website on a weekly basis.…

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Content to Include in Your Email Marketing Campaign to Hook Your Clients

By Jennie Lyon / July 18, 2017
Content to Include in Your Email Marketing Campaign to Hook Your Clients

Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad Mimi, for the record). Designing a great email marketing campaign isn’t easy! But one of the most important parts is the content that you include in it. We aren’t just talking about advertisements here, we are talking about genuine and interesting content that will get your…

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