Hey there, lovely entrepreneurs! Having a robust online presence is an absolute game-changer for any business eager to make waves and attract customers. Who doesn’t want to stand out in the digital crowd, right? And you need some solid online marketing strategies to make that happen! But let’s be real, my friend, the digital marketing universe is a vast, swirling galaxy of tactics and strategies. It’s like trying to choose your favorite flavor at an ice cream parlor with too many options. The good news is, I’ve got your back! There are some tried-and-true techniques and weekly game plans that’ll help…
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Hello, online entrepreneurs! Today, we’re about to explore an intriguing topic that might be off your radar: micro-moments marketing. Don’t worry if you’re wondering what micro-moments marketing is, don’t worry; I’ve got you covered. Let’s dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driving sales. Content Overview Understanding the Concept of Micro-Moments in MarketingMicro-Moments at the Top of Funnel: The Awareness StageGoals of the Awareness StageRole of the Awareness…
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Hey there, friends! Today, we’re diving into a topic near and dear to my heart – social media and the myths and misconceptions surrounding it. It’s hard to imagine a world without it now, as social media has transformed how we connect and share information in our personal lives and reshaped the landscape of online business. By seamlessly fitting it into your digital marketing strategy, social media is a game-changer for achieving online success. So, let’s delve deeper to help you unlock its incredible potential and debunk some myths and misconceptions. Overview: Debunking Common Social Media Misconceptions Before diving headfirst…
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Hey there, my fellow digital creators! I’m thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience’s attention in a heartbeat is the name of the game. Today, we’re embarking on an epic journey to utilize the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let’s immerse ourselves in the captivating realm of bite-sized content with short-form videos! Content Overview Understanding TikTok Reels and YouTube Shorts: Let’s roll up our sleeves and get to know our…
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Over the last year, did it ever feel like you’re working much more for less income? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It’s a trap! Haha! Working from home isn’t the pleasure cruise that many people think it is. When you work from an office, quitting time really is quitting time. Believe me, I know! I’m always a…
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Creating a lead magnet t hat Brings in a steady stream of leads is a great way to generate MONEY for your business. If you’ve been in business any amount of time, you already know this. So I am not revealing some industry-hidden secret here. However, choosing the right lead magnet is something of huge value. If done the right way, and is also something that is often done wrong. These days customers are not so quick to give up their information. With so many options to choose from, it can be difficult to know where to start. Well, today’s…
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Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they’ve already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! There’s a big difference between a free lead magnet and a core product offering. Stated it’s hard to get someone to go from a free offer to a high-priced one; that is where tripwires shine. Warming people up by upselling through tripwires can help guide customers to purchase products…
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Podcasting is a popular and effective way to reach a global audience and share your ideas or stories. Podcast production requires a lot of time and effort, from recording and editing to promoting and distributing. You might be wondering what’s involved in getting a podcast up and running and if there are parts of the podcast production that you could outsource, which would allow you to focus on creating great content without the stress of managing the entire process yourself! In this blog post, we’ll explore everything you need to know about podcasting and how you can add one to…
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Email marketing is one of the most effective ways to nurture leads and convert them into customers. I keep hearing email marketing is dead or dying. However, this is far from the case. You can build trust and credibility with your audience by sending targeted, personalized messages to the right people at the right time. And ultimately drive more sales for your business. Email marketing has the highest ROI (return on investment) of all digital marketing, so if you aren’t actively building an email list, stop everything you’re doing and get started! An email list of raving fans and engaged…
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While most people would agree that in order to succeed as a business, you need to grow your customer base, how you actually grow and monetize is a different story. This leads us to the concept of first-party data and how important it is for businesses of all shapes and sizes. First-party data is a term that refers to the specific data you need to acquire from your customers in order for them to become valuable. For example, if you run an online store and a customer buys something from you, they have just given you their email address. This…
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