Collecting First Party Data – The Future Of Marketing

By Jennie Lyon / December 27, 2022
First Party Data - The Future of Marketing

While most people would agree that in order to succeed as a business, you need to grow your customer base, how you actually grow and monetize is a different story. This leads us to the concept of first-party data and how important it is for businesses of all shapes and sizes. First-party data is a term that refers to the specific data you need to acquire from your customers in order for them to become valuable. For example, if you run an online store and a customer buys something from you, they have just given you their email address. This…

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5 Landing Page Tools Proven To Boost Your Conversion Rates

By Jennie Lyon / December 6, 2022
5 Landing Page Tools Proven To Boost Your Conversion Rates

A landing page design can be daunting. And, if you are an overachiever like me, you can spend countless hours tweaking and adjusting fonts, colors and layout. If you struggle with conversion, your landing page’s copy and design most likely need a boost. Thankfully there are quite a few landing page tools that can help increase your conversion rates. It all boils down to optimizing the landing page and UX experience. Because technically speaking, getting a higher conversion rate comes down to: These tools below have been proven to be front runners in boosting conversions. Blog Overview: Hotjar Hotjar is…

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8 Things You Need To Know About Membership Sites

By Jennie Lyon / November 22, 2022

The Internet is full of business owners who are having great success with membership sites and online communities. Entrepreneurs just like you are using this profitable connective marketing model to build a stream of passive income that is second to none. And it’s much easier than you think. We all can agree there is no denying the popularity of membership sites skyrocketed during the pandemic. After all, online communities were the only way humans could gather together in safety. Not only did business become much more casual, but online connection became more of a preference in our newfound way of…

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Webinar Trends to Watch for an Explosive 2023

By Jennie Lyon / November 15, 2022
Webinar Trends to Watch for an Explosive 2023

In today’s chaotic and crowded world, it is imperative to have an effective webinar strategy.  Webinars will continue to have a place in marketing campaigns over the next decade, but only if you stay on top of what works now and what doesn’t. Let’s take a look at some key trends we expect to see more of next year.  But the question I often hear around the water cooler is if webinars will still be all the rave in 2023. In short, the answer is yes – let’s look at a few quick stats: The webinar market is projected to…

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YouTube SEO: 5 Tips to Boost Your Video Rankings

By Jennie Lyon / November 1, 2022
YouTube SEO: 5 Tips to Boost Your Video Rankings

If you want your videos to be seen by more people, you need to optimize them for YouTube’s search algorithm. Since YouTube is the second largest search engine, taking advantage of this platform is important if you want your videos to be seen by a wider audience. After all, engagement is key to your marketing efforts and conversions.  The good news is that YouTube SEO is not difficult to learn, and there are a few simple steps you can take to boost your video rankings. This article will give you five tips to optimize your videos for YouTube’s search algorithm.…

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Customer-Centric Marketing: How To Use It To Your Advantage 

By Jennie Lyon / September 13, 2022
Customer Centric Marketing How To Use It To Your Advantage

Customer-Centric Marketing. You’ve probably heard about it online, on another podcast, or in your inbox. But what exactly does it mean?  Customer-centric marketing is a business philosophy that prioritizes the customer’s needs and experience above all else. This type of marketing is based on the belief that if a company focuses on providing a great customer experience, the customer will be loyal and become repeat customers. Essentially, by putting the customer first, we create a positive cycle of customer satisfaction and success. In today’s business environment, customer-centric marketing is more important than ever. Gone are the days of direct marketing…

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My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!

By Jennie Lyon / May 31, 2022

A 100 Episode Retrospective  Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview  Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…

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The Machine Learning Strategy That Makes Facebook Ads More Profitable

By Jennie Lyon / November 30, 2021
1-JLVAS-Blog-7-The-Machine-Learning-Strategy-That-Makes-Facebook-Ads-More

Facebook is king. Don’t take my word for it; just ask someone if they have a Facebook account. The chances are that they will say “Yes!” So, let’s talk about Facebook ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Running Facebook ads is no longer just about whether or not you can afford it. But also if your targeting strategy ranks you high enough to be seen by the right audience. Chances are that your company will pay just as much money for fewer…

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How the iOS15 Update will Impact Email Marketing

By Jennie Lyon / October 26, 2021
How The iOS 15 Update Will Impact Email Marketing

Apple has done it again. Every small business owner and entrepreneur is well aware of the iOS14 updates and its impact on tracking paid marketing. Now, it’s time for email marketers to feel the same pain and panic that ensued between media buyers and ad agencies with the iOS15 update. We all remember the scramble to change our marketing plans and figure out the new way to have insights into our audience’s preferences and actions. Apple is taking it to the next level.  According to Apple CEO Tim Cook, Apple believes that privacy is “one of the top issues of the…

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What is List Fatigue? 5 Ways to Overcome it!

By Jennie Lyon / October 5, 2021
What is List Fatigue 5 Ways to Overcome it

Do you find yourself scrolling past articles with titles like “7 Ways to Increase Your Email Subscribers by 20%” or “How to Gain More Followers on Social Media” because they all say the same thing? You’re not alone. It’s called list fatigue and it’ll ruin most of your marketing efforts if left unchecked.  List fatigue happens when people are over-exposed to emails that don’t provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. I know you’re busy. You’ve got a million things on your plate, not to mention the fact…

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