Happy October, and more importantly, Happy Q4 to you online business owners! If you’re wondering why I’m celebrating, online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end. So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it. Content Overview – Get Ahead of the Game–Specific…
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Launching a new offer is a massive milestone in your business. No matter how much time and planning has gone into this new offer of yours, you’ve probably had a moment of worry about what happens if no one purchases it. So, today, I’m giving you some expert marketing strategies we implement for our clients, launching a new offer to set up for success. Let’s get into it. Content Overview Create an Offer Your Customers WantEstablish Urgency and HypeCreate a FunnelOrganic MarketingPaid MarketingHow Jennie Lyon Digital Marketing Can Help Before the Launch DISCLAIMER: Launching a new offer should be a…
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Facebook is king. Don’t take my word for it; just ask someone if they have a Facebook account. The chances are that they will say “Yes!” So, let’s talk about Facebook ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Running Facebook ads is no longer just about whether or not you can afford it. But also if your targeting strategy ranks you high enough to be seen by the right audience. Chances are that your company will pay just as much money for fewer…
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Gosh. Sometimes it’s baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users. 2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it’s hard not to get excited by the prospect of all those people seeing your advertisement on the world’s most popular social networking platform. If I could sell 1 item for $1 to all of them, that’s $2.85 billion at month’s end; I’d be…
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The beauty of social media marketing is that a small business can make a major impact… with the right ads! Facebook has become one of the most indispensable digital marketing outlets for small businesses. Not only does it give them access to a potential audience of billions, but it’s also super cost-effective. Anyone can create a Facebook ad that can be seen by thousands of people every day; you only need to know how to do it effectively. Or you could always hire a virtual assistant to do that work for you! Rather than needing to worry about researching your…
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Writing a Facebook Ad is easy, right? You throw together some text with an image and watch the clicks roll in! Uh, I hate to be the bearer of bad news, but that’s a surefire way to end up with a Facebook Ad disaster! Social Media Ad creation is an art onto itself. Much like writing all kinds of social media, it’s a unique mixture of both marketing copy, target research and graphic design meant to attract the eye, intrigue the mind, and eventually, lead the user to your Website or Landing Page. There are a total of seven elements…
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How much time do you spend on Facebook every day? I’m not just talking about your personal account, but also your professional one. If you’re a small business owner, then you should absolutely have a significant professional presence on Facebook (and other social media networks). Facebook is one of the most popular social media channels in the world, with over 2.4 billion users and over 1.56 billion daily users. There are 9.3 million in Florida alone! That’s a lot of horn honking Floridians! Those kinds of numbers can give you a massive reach to connect with both current and potential…
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Do you remember MySpace? How about Friendster? Or a more recent example, Google Plus? These were some major players in the social media scene but today? They’re gone, replaced with newer, better social networks. It’s incredible how even giants can be worn down by time and innovation. Perhaps even… Facebook? Facebook is still the king of social media and should be a key component of every small business’s social media strategy, but it isn’t the only one out there. Other social media networks are popping up every year, looking to dethrone the king. As a marketer, I need to be…
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The funny thing about our social media networks is that we still don’t have any idea of their potential. Do you remember back when Facebook first made the scene? It was thought to be a digital Rolodex. Today, it’s a multimedia sharing hub and one of the premier marketing platforms in the world. Social media networks and other digital services often grow in ways that you can’t expect. Just look at Instagram. From its humble beginnings as a mobile-only Facebook knock-off, it’s emerged as the biggest competitor to Facebook (Well, sort of competitor, seeing as Facebook bought them). And we…
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Facebook is king. Don’t take my word for it, just ask someone if they have a Facebook account. Chances are that they will say “Yes!” Facebook and other social media channels have replaced our address books, photo albums, and even started to replace more traditional forms of advertising. By using Facebook as a marketing platform, you will be able to reach out to a huge group of potential clients for a fraction of the cost it would have just a few years ago. So let’s take a look at the reach, power, and ROI (Return-On-Investment) of Facebook Ads! The Reach…
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