When I talk to clients about what marketing technique usually gives them the best return on their investment, they are often shocked to discover that it’s their email list. A targeted and high-quality email list is one of the most valuable assets that a business can have. It enables all kinds of email marketing, allowing them to reach out to already existing or potentially interested customers with all kinds of marketing content, ranging from digital newsletters, to new product announcements, to marketing campaigns. An email list isn’t something that you can just buy off the internet (well, you can, but…
Read MoreDo you have the edge? If you look back at the history of successful businesses, it is often just a single, tiny edge that made the difference between the winners and the losers. In many cases, that edge can simply be that you have more time to focus on the things that are important, leaving the small things in the hands of others. If you are an established business with a multitude of employees, this is easy. You can just delegate. If you are a small business with limited, if any, staff, then you might find yourself having to do…
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