The funny thing about our social media networks is that we still don’t have any idea of their potential. Do you remember back when Facebook first made the scene? It was thought to be a digital Rolodex. Today, it’s a multimedia sharing hub and one of the premier marketing platforms in the world. Social media networks and other digital services often grow in ways that you can’t expect. Just look at Instagram. From its humble beginnings as a mobile-only Facebook knock-off, it’s emerged as the biggest competitor to Facebook (Well, sort of competitor, seeing as Facebook bought them). And we…
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When I talk to clients about what marketing technique usually gives them the best return on their investment, they are often shocked to discover that it’s their email list. A targeted and high-quality email list is one of the most valuable assets that a business can have. It enables all kinds of email marketing, allowing them to reach out to already existing or potentially interested customers with all kinds of marketing content, ranging from digital newsletters, to new product announcements, to marketing campaigns. An email list isn’t something that you can just buy off the internet (well, you can, but…
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Facebook is king. Don’t take my word for it, just ask someone if they have a Facebook account. Chances are that they will say “Yes!” Facebook and other social media channels have replaced our address books, photo albums, and even started to replace more traditional forms of advertising. By using Facebook as a marketing platform, you will be able to reach out to a huge group of potential clients for a fraction of the cost it would have just a few years ago. So let’s take a look at the reach, power, and ROI (Return-On-Investment) of Facebook Ads! The Reach…
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So, have you heard that Facebook’s been in the news lately?! The last few years have been pretty tough for Facebook, with advertising accountability issues and huge data breaches. Thankfully, it seems that the ship has steadied and Facebook is on track to make a big recovery! This makes it the perfect time to take a look at how your small business can best take advantage of the variety of advertising options Facebook offers. Although it was never originally designed as an advertising platform, Facebook has evolved over the years to become an incredibly valuable marketing tool. It enables brands…
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Do you have the edge? If you look back at the history of successful businesses, it is often just a single, tiny edge that made the difference between the winners and the losers. In many cases, that edge can simply be that you have more time to focus on the things that are important, leaving the small things in the hands of others. If you are an established business with a multitude of employees, this is easy. You can just delegate. If you are a small business with limited, if any, staff, then you might find yourself having to do…
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2017 was a huge year for Facebook, and not always in a good way. They got a lot of really bad publicity because of foreign countries using Facebook advertising to influence the opinions of Americans. Due to this and other factors, Facebook is planning on making a few changes to the way they do advertisements, along with introducing some new features that could impact how you use the service as a small business in 2018. Changes to the NewsfeedAt the beginning of the year, companies and brands of all sizes got the fright of their lives when Facebook announced they…
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The march of technology continues onwards! Every year, there is more and more innovation in the realm of digital marketing. With all of this changing technology comes new opportunities to get your advertising dollar to go a little further. A virtual assistant can help you take advantage of these digital marketing platforms and get the word about your business out to a wider audience using personality-infused storytelling and tested digital marketing techniques. Social Media MarketingSocial media isn’t going anywhere anytime soon. The increased engagement on platforms like Twitter means that 280 characters are more relevant than ever. Facebook has completely…
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The holidays are when everything can seem like it is spinning out of control for small businesses. Everyone wants to spend time with their family, but you still need to keep your customers happy while getting everything at the office finished by the end of the year. On top of all that, you should already be thinking ahead about the upcoming new year. By making some plans right now, you can get ahead of the game for your business and know exactly where you want to head starting January 1st. Here are a few ideas of things you can do…
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Time flies. To me, it feels like the year just got started, but now we are rapidly approaching the end of it. With Thanksgiving in just a few weeks, you can soon expect to see holiday decorations everywhere, with “Jingle Bell Rock” playing every time you walk into a mall. Between the chaos of the holidays and the end of year work crunch, you might be worried that you won’t be able to find the time to spend with your family and friends, let alone make time for a winter vacation. The last thing you want to do is get…
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With the advent of social media, the world of advertising has been blown wide open. It used to be that small businesses would have to pay through the nose to get print ads in major publications. I mean, how else could they get the attention of new customers? But social media and the internet changed all that. Now, small businesses can run specifically targeted ads on social media platforms, and best of all, they can do it at a price point that is WAY cheaper than it used to be. One of the best advertising platforms today is an app…
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