Troubleshoot Your Sales Funnel Like a Pro (and Figure Out What’s Holding Your Business Back)

By Jennie Lyon / October 22, 2024
Troubleshoot Your Sales Funnels Like a Pro

We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business.  To do that, you need to take a step back and examine how everything is converting currently so you know what to improve. But… how do you interpret what you need to do next?  I’m going to walk you through exactly what I look for when I do a sales funnel audit for my clients, explain what I’m looking for, and even what I suggest to fix these common issues. Are…

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5 Reasons Why Your Email List Contacts Aren’t Converting to Paid Customers

By Jennie Lyon / September 10, 2024

You’ve been working hard on growing your email list with a free offer, which we call a lead magnet. This has created some new contacts for your email list, but those contacts aren’t converting into paying customers.   Today, I will troubleshoot this very common problem with you and see if you can identify opportunities for improvement for your online business. Let’s get into it.  Content Overview –Things don’t match up–Lost in the funnel–Email epic fails– Lack of Clarity–“Set it and forget it” strategy– How Jennie Lyon Digital Marketing can help Things Don’t Match Up At this point in your business,…

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How To Create A Core Lead Magnet That Your Audience Can’t Ignore?

By Jennie / June 25, 2024

You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the core lead magnet. A lead magnet is your secret weapon to grab their attention with a value-packed free offer they can’t ignore. And you can keep their attention by nurturing those relationships.  How do you create a lead magnet that resonates? It’s a combination of items, including an irresistible offer with compelling messaging, beautiful design, and a call to action they can’t ignore.  Today, let’s explore the blueprint for crafting a lead magnet that embodies…

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The Roadmap to a Successful 5-Day Email Challenge

By Jennie Lyon / January 9, 2024
The Roadmap to a Successful 5-Day Email Challenge

I’m thrilled to dive into a crucial topic today: lead generation and conversion. We all know that generating leads is the first step to growing your business, but the real magic happens when you can successfully turn those leads into paying customers. It’s the ultimate challenge, right? Well, guess what? If you’re feeling a bit stuck or overwhelmed when it comes to converting your leads into sales, you’re not alone. We’ve all been there at some point. But today, I’ve got something special for you – a game-changer in your business strategy. I’m excited to introduce you to our transformative…

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Virtual Assistant vs. Digital Marketing Team: Which is Right for Your Business? 

By Jennie Lyon / January 3, 2024
Virtual Assistant vs. Digital Marketing Team: Which is Right for Your Business?

In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…

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