Want a Successful Funnel? Add An Engaging Webinar! Plus, Free Workbook!

By Jennie Lyon / February 22, 2022

You hear me talk about it all the time. An excellent marketing strategy ensures that you target the right audience. Period. Not only does it allow you to build your brand organically, but it also creates a community of loyal customers. Webinars got a bad rap at one time; it was serious overkill. BUT, they are not to be discarded just yet. So let me ask you, when planning your marketing strategy did you include webinars? If not, you need to. Here’s why. With COVID restrictions, remote working conditions, and a need to stay informed, webinars’ popularity grew over the…

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Sales Funnel Not Converting? A Virtual Assistant to the Rescue!

By Jennie Lyon / April 6, 2021
JLVAS New Blog Images-Sales Funnel Not Converting Virtual Assistant to the Rescue

Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert!   I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…

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What Exactly is a Sales Funnel & Why Do I Need One?

By Jennie Lyon / December 29, 2020
What Is A Sales Funnel and Do I Need One

Have you taken the time to think about how people get to your website? A sales funnel is key. Even though we are firmly in the age of the internet, there are countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should.  First off, online IS the real world. Everything we do is online nowadays. Even before the pandemic hit, online sales and interactions were starting to outnumber in-person interactions. And now, well, there isn’t even a contest. Just look…

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How a Professional Landing Page Can Boost Your Sales

By Jennie Lyon / August 14, 2018

Do you want to know my favorite part of flying? The landing. I love the moment when the plane suddenly touches the ground after hours in the air. It’s the last part of the journey and carries with it a sense of arrival. It’s the climax of the whole flight! Customers can actually get a very similar feeling when they are about to buy a product. If you’ve built your sales funnel correctly, your customers should have already gone through the steps of being aware of your product/service and are now interested. It’s time to close the deal with a…

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Kick Your Income Into High Gear with a Sales Funnel!

By Jennie Lyon / July 24, 2018
Kick Your Income Into High Gear with a Sales Funnel!

Are you consciously aware of how you purchase products? I’m not talking about the process of paying for it, I mean the process that begins the moment you become aware of a product to the moment that you use it. This is known as a sales funnel and you need to be aware of it for any marketing strategy to work. No matter what your chosen method of advertising, whether it be Facebook Ads, email marketing, or social media, you need to have a sales funnel in place. A virtual assistant can help you build a sales funnel, writing all…

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When It Comes to Running a Small Business, Systems are EVERYTHING

By Jennie Lyon / June 5, 2018
JLVAS Systems are everything

You know the most difficult step of any endeavor? Getting started. It’s always those first few steps that are the trickiest, especially when you are starting a small business. As an entrepreneur, I remember the very early days of starting my own small business. I felt like I had everything to do and no time to do it. I didn’t have a team, it was just me, so everything was on my shoulders. That’s an incredible amount of stress and is, frankly, unsustainable. Thankfully, most small business owners don’t have to sustain it after the first few months because, by…

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