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Facebook Ads Got You Down? A Virtual Assistant Can Help!

By Jennie Lyon / July 17, 2018
Facebook Ads Got You Down? A Virtual Assistant Can Help!

Facebook is king. Don’t take my word for it, just ask someone if they have a Facebook account. Chances are that they will say “Yes!” Facebook and other social media channels have replaced our address books, photo albums, and even started to replace more traditional forms of advertising. By using Facebook as a marketing platform, you will be able to reach out to a huge group of potential clients for a fraction of the cost it would have just a few years ago. So let’s take a look at the reach, power, and ROI (Return-On-Investment) of Facebook Ads! The Reach…

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Is Your Small Business on Instagram? If Not, It’s Time!

By Jennie Lyon / July 3, 2018
Is Your Small Business on Instagram? If Not, It’s Time!

Do you have an Instagram account set up for your business? If not, you’re missing an incredibly valuable opportunity to connect with potential clients and customers in a way that is unique from every other social media channel. Instagram is currently the most used social media network out there today, with over 800 million monthly users. Even better, these are highly engaged users! They are actively looking for content, services, and products, all of which you and your small business could provide them with. So the 800 million dollar question is… Why aren’t you on Instagram yet? Is your small…

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6 Steps to Designing a Successful Email Marketing Campaign

By Jennie Lyon / July 5, 2017

If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…

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Taking a Vacation? Get Your Virtual Team in Place First + Free Pre-Vacation Checklist!

By Jennie / June 27, 2017

Everyone loves a summer vacation, but taking one can seem impossible for busy entrepreneurs! When you run your own small business, it can consume all of your time and energy if you aren’t careful, and letting go can be difficult. Trust me when I say that I understand! However, even passionate entrepreneurs need time to relax, and that means finding a team who can keep your business running smoothly in your absence. When you have a virtual team that you trust, it makes taking time off much less stressful. The trick to developing that trust is getting used to working…

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Are you Staying in Front of Your Clients during Vacation Season?

By Jennie Lyon / June 20, 2017

For a small business owner, taking a vacation often depends on staying ahead of clients’ needs. You can’t afford to let things slip or have radio silence reign in your absence. I’ve always found that clients appreciate an entrepreneur who makes every effort to maintain continuous service no matter what time of year it is. However, that doesn’t have to mean skipping your vacation(s)! Stay ahead of the curve in order to take a vacation while still satisfying clients. Click To Tweet Some clients are wonderful, and understand that everyone needs a break now and then. Others may have (unrealistically)…

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Beat Writer’s Block with a Copywriting Virtual Assistant

By Jennie Lyon / May 30, 2017

Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! The quality of your copy demonstrates…

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10 Ways to Avoid Social Media Burnout + Free Social Media Graphics

By Jennie Lyon / May 10, 2017

Social media is an essential component of marketing for small businesses, but it can also put a huge strain on busy entrepreneurs. The “always on” nature of our modern, interconnected world may mean your clients expect to be able to reach you via any communication channel at any time. This is a recipe for overworking yourself and living under constant stress. As entrepreneurs, we need to be especially careful to take care of ourselves. Small business owners are more likely to try and do it all when it comes to running our companies! The current expectation to maintain active social…

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5 Simple Ways to Grow Your Business Using Pinterest + Free Infographic

By Jennie Lyon / May 2, 2017

Have you paid much attention to Pinterest lately? It may not have the immediacy of Instagram, but it’s still a very important social media platform for small business owners! Pinterest combines visuals with powerful organizational and search capabilities. Content uploaded to it can still go “viral” like Instagram and Facebook posts, but also has more staying power and is easier to find months or years later. Pinterest is an incredible visual search engine that functions differently from other social media. Click To Tweet I’ve personally used Pinterest to great effect for my businesses. I’ve gained followers on multiple social media…

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How a Virtual Assistant Can Help with Your Next Big Launch

By Jennie Lyon / April 18, 2017

Product launches are exciting for small business owners, whether they’re for a new webinar, e-book, online course, or physical product. Seeing the results of your labor being used and appreciated by dozens, if not hundreds or thousands of people, is extremely satisfying! However, it’s also a lot of work to get to the point of launch, especially if you’re doing everything on your own. Make a big deal about your launch! Think Facebook ads and online promotions to mark the occasion. Click To Tweet Have you ever looked at other entrepreneurs and wondered how they get new products ready to launch…

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