One of our primary services as a digital marketing agency is helping online businesses of all sizes and stages run social media ads to grow their business. I’ve realized when talking to these clients that there are so many misconceptions about social media ad campaigns and the strategies that go into making those campaigns successful. Maybe you’ve been thinking about social media ads but are hesitant about adding them to your digital marketing strategy. Or maybe you’ve run ad campaigns and weren’t very pleased with your results. Either way, let’s debunk these top 10 misconceptions about social media advertising so…
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Running social media ads on a tight budget can feel tricky, but you can make the most of every dollar with careful planning. As your business grows, your advertising strategy must evolve to ensure you meet new goals. Whether you’re just starting, ready to take your business to the next level, or scaling it to new heights, there are smart, budget-friendly ways to use social media ads to boost your business! Here’s how to do it at each growth stage. Content Overview: Startup Stage: Building Brand Awareness on a Budget You aim to get your brand noticed during the startup…
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As they prepare for holiday promotions, my clients ask, “How can I stand out from the competition during the holidays?” If you’re wondering how to outshine your competition, this is for you! I get asked about being competitive all year, but the answers are slightly different now. Holiday promotions have a different energy and strategy, and I wanted to share how you can make your online business more competitive over the next several weeks. Let’s get into it. Content Overview: –The Grunt Test–Leverage Personalization–Follow the Numbers–Amp Up the Social Proof–Optimize for Mobile Shoppers–Upgrade Your Digital Marketing Strategy The Grunt Test…
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We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for your post-sale strategies? Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business…
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Having been in the digital marketing industry for over twenty years, I’ve noticed how the culture of social media changes. With these cultural changes come new requests from clients. In the last couple of years, with the popularity of short-form content, the big question has been, “How can I go viral?” And it’s a fair question. As online businesses, we often think of going viral as the ultimate goal for building an online presence. After all, who wouldn’t want their content to explode in popularity overnight, reaching millions of potential customers? But the truth is that going viral isn’t a…
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Happy October, and more importantly, Happy Q4 to you online business owners! If you’re wondering why I’m celebrating, online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end. So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it. Content Overview – Get Ahead of the Game–Specific…
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Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal…
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Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future. With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it. Content Overview…
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First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share 8 controversial digital marketing opinions I hold as a digital marketing agency owner with over 23 years of experience. I’ve seen it ALL. Some things are popular right now that I just don’t get the hype for, and some things marketing “gurus” on the internet are sharing that I don’t fully agree with. Of course, these are just my opinions based on my personal experiences. If you’re…
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From experience, I can say that launching a new offer can be exciting, inspiring… and overwhelming. You’re excited to put something new into the world and ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will succeed and you won’t fall into one of these digital marketing mistakes. Content Overview Information OverloadPost and GhostGiving It AwayAd-tastropheFlying SoloAsk Me Anything Information Overload Oh man, I LOVE talking about this because it is SO common, and honestly, this shift has been a game-changer in the businesses I’ve worked with. Raise…
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