How To Outsource Your Podcast Production + Free Workbook

By Jennie Lyon / March 14, 2023
How To Outsource Your Entire Podcast Team

Podcasting is a popular and effective way to reach a global audience and share your ideas or stories. Podcast production requires a lot of time and effort, from recording and editing to promoting and distributing. You might be wondering what’s involved in getting a podcast up and running and if there are parts of the podcast production that you could outsource, which would allow you to focus on creating great content without the stress of managing the entire process yourself! In this blog post, we’ll explore everything you need to know about podcasting and how you can add one to…

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How To Capture And Convert Leads (5-Day Email Challenge)

By Jennie Lyon / February 27, 2023
How To Capture And Convert Leads

Generating leads is essential for growing your business, but converting them into paying customers is the real challenge. If you need help turning leads into sales, it’s time to take a closer look at your lead generation and conversion strategies. We’re excited to introduce the 5-Day Email Challenge, designed to help you capture and convert leads. Here are some steps to ensure success: Blog Overview:  Define Your Objectives Clear objectives for your challenge are key to its success as they provide direction and focus for the entire challenge. When you clearly understand what you hope to achieve, you can tailor…

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8 Fun Types of Social Media Content That Converts + FREE Templates

By Jennie Lyon / January 17, 2023
8 Fun Types of Social Media Content That Converts

Any digital marketing strategy must include social media. Since it enables businesses to interact with their customers, develop lasting relationships, and increase conversion rates. It’s critical to produce and distribute content that connects with your audience and generates results. And especially if you want to succeed on social media.  We’ll look at eight different types of social media content that can help businesses connect with their customers and drive conversions. Also, we’ll look at user-generated content, video, infographics, blog posts, live videos, competitions and giveaways, interactive content, and personalized content. Businesses may effectively engage with their audience and encourage conversions…

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8 Ways A Social Media Marketing Virtual Assistant Can Grow Your Presence + FREE Workbooks

By Jennie Lyon / January 10, 2023

Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…

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Collecting First Party Data – The Future Of Marketing

By Jennie Lyon / December 27, 2022
First Party Data - The Future of Marketing

While most people would agree that in order to succeed as a business, you need to grow your customer base, how you actually grow and monetize is a different story. This leads us to the concept of first-party data and how important it is for businesses of all shapes and sizes. First-party data is a term that refers to the specific data you need to acquire from your customers in order for them to become valuable. For example, if you run an online store and a customer buys something from you, they have just given you their email address. This…

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5 Ways A Virtual Assistant Can Attract A LinkedIn Audience

By Jennie Lyon / December 12, 2022
5-Professional-LinkedIn Tips To Attract A Larger Audience

Do you have questions about LinkedIn? I get questions about LinkedIn all of the time and our virtual assistant team does dozens of LinkedIn audits and redesigns every year!  LinkedIn currently has 850 million members! LinkedIn is an excellent tool for finding clients, networking and getting your work noticed by the right people. Have you ever looked at other people’s LinkedIn profiles and wondered how exactly they got their LinkedIn presence to look so professional? Or how did they come up with such great content to post to LinkedIn on a regular basis? You’re not alone. We’ve all seen beautifully…

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Expert Strategic Business Planning Tips for 2023 That Move the Needle

By Jennie Lyon / November 30, 2022

Strategic planning goes hand in hand. It’s mind-boggling to me how many businesses get bootstrapped together with absolutely no plan. Now don’t get me wrong, some people have pulled it off and made a successful go at it. But trust me, that doesn’t last for long. The minute their hobby becomes a viable business, the business strategy comes into play. Strategic planning is a must for any business if you are ever going to scale or keep your sanity.  Strategic planning helps you set goals and direction for your business and helps with long-term planning, asset management, and risk management.…

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Webinar Trends to Watch for an Explosive 2023

By Jennie Lyon / November 15, 2022
Webinar Trends to Watch for an Explosive 2023

In today’s chaotic and crowded world, it is imperative to have an effective webinar strategy.  Webinars will continue to have a place in marketing campaigns over the next decade, but only if you stay on top of what works now and what doesn’t. Let’s take a look at some key trends we expect to see more of next year.  But the question I often hear around the water cooler is if webinars will still be all the rave in 2023. In short, the answer is yes – let’s look at a few quick stats: The webinar market is projected to…

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Social Media Hacks for Optimal Brand Growth (+ Free Resource)

By Jennie Lyon / November 8, 2022
Social Media Hacks for Optimal Brand Growth

Social Media started in the early 2000s and has been pivotal in the growth of small businesses around the world. Like most business owners, you’re always looking for faster, easier, and more effective ways to build your brand online. This post will cover some proven and trending social media hacks that will grow your business. I totally understand that your time is too valuable to waste trying every social media fad out there. The good news is that these proven strategies will help you grow your brand organically and increase leads and sales while having fun. Blog Overview: Content: Be…

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The Best SEO Tips for Q4

By Jennie Lyon / August 30, 2022
The Best SEO Tips for Q4

The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers.  Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…

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