We Have Big Plans for 2020!

By Jennie Lyon / December 17, 2019

Do you already have exciting plans in place for your small business in 2020? One of the smartest things you can do as a small business owner is to always think about the future. You should constantly have something on the horizon, whether it’s planning a webinar, starting a podcast, developing a new product or service, or building a spectacular website. It also can make for the perfect time to completely revamp your brand. And as we’ve almost reached the end of 2019, I’ve started to put some real thought into the services that I’m going to be offering you…

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How a Virtual Assistant Can Help Create Your Business Plan for the New Year

By Jennie Lyon / December 10, 2019

When did you last take a look at your business plan? One of the smartest things that a small business owner can do is create a yearly business plan. It’s an invaluable resource that helps them lay out their goals, challenges, and growth for the upcoming year. Whenever you feel like you are going off-course, you can always refer to the “north star” of your business plan! The only problem with creating a business plan is that it takes time. And around the holidays, time is the last thing you have (unless you have a virtual assistant)! You’re running around…

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Do you Have an Entrepreneur Emergency Survival Kit?

By Jennie / December 3, 2019

Want to know the worst feeling in the world when you’re a small business owner?  It’s when you feel the first inklings that you’re getting sick. You know the signs. Sleep the night before may not happen. Your energy is running dry, or you get a tickle in the back of your throat. You think, “I’m getting sick. I can’t afford to get sick! I have too much to do this week!!!” As a small business owner, it’s not unusual that everything is on your shoulders. Your customer service, marketing, daily tasks, sales, EVERYTHING goes through you. And if you’re…

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Website Down? Never with Maintenance Help!

By Jennie Lyon / November 26, 2019

Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the site. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset everything, and it inevitably doesn’t work. So, you’re left annoyed. And that’s all it is: annoying. But what if the thing that was down was an essential part of your business? When your website goes down, not only does it appear to send a terrible…

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Testimonials are So Important!

By Jennie Lyon / November 11, 2019
Why testimonials are so important

Do you know why testimonials are so important? Say, you’re walking down the street and a bus passes with an ad on the side promoting the “best coffee ever,” do you believe it? In all likelihood, you probably instantly think “Pfft. What a load of bull!” This is one of the biggest problems facing advertisers nowadays. Countless people are so instinctively distrustful of marketing that they dismiss any claims made in ads as exaggerations or outright fabrications. Even if the product is genuinely the “best coffee ever,” the average person probably isn’t going to believe it until they try it…

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How to Revive a Struggling Brand

By Jennie Lyon / October 22, 2019

What happens when a brand gets a “bad name?” I consider a brand to be a container that holds everything about a business, both tangible and intangible. From logo to customer service to reputation, your brand encompasses all of the qualities that your customers think when they see the name of your company.  The problem happens when some of those qualities are less than desirable. Maybe in the early days of your business, your customer service needed a little more work. Or that your prices were just a little too high. After enough time, many of those negative qualities got…

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How Great Graphic Design Can Define Your Small Business Branding

By Jennie Lyon / October 15, 2019

When I’m working with a client to either create a new brand or reimagine their existing one, a common question I hear is, “What’s the difference between graphic design and branding?” Conflating the two is an easy mistake to make. After all, when people think of brands, they think of logos. Coca-Cola, McDonalds, Nike… All of these brands have logos that instantly identify them. At a glance, a customer knows everything about those businesses, just by seeing their logo. However, logos and other graphic components are only one part of branding. As I’ve said in the past, think of a…

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Why Good Branding is So Important to Your Business Strategy

By Jennie Lyon / October 8, 2019

Ok, pop quiz time! What exactly is branding? I wouldn’t bother trying to look online for the answer. You look at 100 marketing websites, you’re going to find at least 100 slightly different ideas.  Why is it so difficult to nail down a single definition of branding? It’s because branding… is huge. It’s massive. It encompasses everything about your business. Trying to shrink that down to a single sentence is nearly impossible. So I’m not going to try! Instead, I’m going to break it down that massive concept into some smaller pieces, helping you understand what branding means for YOU…

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How to Create a Core Lead Magnet that Converts

By Jennie Lyon / September 3, 2019
How to create a core lead magnet that converts

Does your website have a core lead magnet attached? Imagine this: You’re looking for a digital marketer (a pretty big stretch, huh?) You go onto a website, but the only things that are offered on it are paid products. There is no real way to see what kind of content they create for free. Instead, you have to go in blind and hope that they can meet your content creation/social media/email marketing/ funnel creation/ technical needs etc. And for some, that can be too high a price. Now, when you come to my website, I offer free content right off…

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6 Steps to Creating an Onboarding System that Wows Your Clients!

By Jennie Lyon / August 6, 2019

Congratulations, you’ve landed the client of your dreams! Now the trick is to keep them!  Being a small business owner is a series of ups and downs. One minute, you’re on top of the world, doing the work you want to do with tons of clients. The next minute, some of those clients drop off, leaving you scrambling to find new ones. (Unless of course, you are ALWAYS marketing in the background!)  However, at times, it can be like the world’s most un-fun roller coaster. As you gain more experience. You realize that the trick is to build up a…

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