Not Sure What’s Working in Your Marketing? Our Audit/Strategy Can Help!

By Jennie Lyon / May 17, 2022

Why Didn’t Your Latest Marketing Perform?  So you’ve launched your latest big marketing push, and you don’t see the response you had hoped. What went wrong? Did anything go wrong? Was it the right strategy? Were expectations out of scope? Was the correct audience targeted? Was the messaging on point?  I’m going to dive into your online presence to figure out how to focus your attention on specific opportunities to maximize your marketing’s potential to draw in new clients and grow your business!  Today’s Podcast Overview  Today I’m going to cover several of my important tips for planning and executing…

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How Growing And Cultivating Your Email List Generate New Leads

By Jennie Lyon / May 10, 2022

Time to Spice Up Your Email List!  An email list doesn’t have to feel boring to them: Everybody has one. Everyone’s asking you to sign up for theirs. They stuff our inboxes to the point where we wonder why we signed up in the first place.  Email lists are STILL one of the most direct and vital ways to connect with your audience. As well as grow your business. Even in this age of TikTok, most marketing these days hopes to funnel people into email lists!  So how is your email list? Do you have one? Do you know what…

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Earn More Money Quickly With a Targeted Sales Funnel!

By Jennie Lyon / May 3, 2022

Are You Ready To Capture More Clients?  You have a great product, and now you need to get it to the people who will benefit most from it! There are many different approaches to marketing products. You’ll need to discover the best method for you, but without a dedicated sales funnel, you’re missing out on who knows how many potential sales! Today’s Overview Today, I’ll explain the value of building a dedicated sales funnel and how it’s your responsibility to lead your potential clients from interest to purchase! You can click on the link below to jump to any section…

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6 Steps To Create An Ideal Week for Optimal Productivity & Focus + Free Template

By Jennie Lyon / April 26, 2022

Do you feel like you’re always busy but end your days feeling like you haven’t accomplished anything? Do you constantly push important tasks onto the next day? Are your weekends filled with “make-up” tasks leftover from the week before? Do you resign to the thought that you’ll never focus or catch up? “Too busy” to organize your schedule? If this sounds like you, you’re not alone. It’s so easy to get caught up. You have this feeling like the most immediate thing to do is the most pressing task at hand. Still, if you’re not organizing your time management beforehand,…

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Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!

By Jennie Lyon / April 19, 2022

Why do you need an editorial and social media marketing calendar you ask? Okay, so your company’s flowing, things are going alright, but you’re stagnating across your social media. Maybe you don’t think it’s worth the effort. Perhaps you’re satisfied with your current level of engagement.  If you’re not deploying content to social media consistently, at least several times a week, you’re leaving money and exponential growth on the table. By the end of this article, you’ll have fundamental tools you can use to organize an effective content and social media marketing strategy and the confidence to commit to one…

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How To Build A Fantastic Passive Income Stream Through Products

By Jennie Lyon / April 5, 2022

Passive income is the dream of every freelancer, entrepreneur, and small business owner. Who doesn’t want to make money while you sleep? I mean, we all do. There’s nothing more rewarding than waking up, checking your phone, and cha-ching – you’ve got more money in the bank!  Passive income has been a staple of the internet marketing world for years, but there are still a lot of misconceptions about what it is, how to obtain it, and why it works for some businesses but not for others. This episode will explore adding passive income into your marketing strategy by way…

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9 Expert Tips To Achieve Maximum Funnel Conversion

By Jennie Lyon / February 8, 2022

Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to achieve maximum funnel conversion. If you’ve been in business for any amount of time, then you already know it’s difficult to convert your ICA the first time they come across your site. And it’s even more difficult to get them to come back and buy from you.  Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on good copywriting and pretty…

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How To Make Your ICA The Center Of The Story & Lead Them On A Journey To YOU ! + Free Download

By Jennie Lyon / January 18, 2022
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The most common mistake I see small business owners make in their sales and marketing efforts is to cast themselves, company or product as the center of the story. But the truth is, if you want customers to buy from you, you must tell a story in which they are the star of the story, not you! Make Your Client the Center of the Story  When it comes to any big-budget film, the hero is the star of the story. The one who takes action to overcome difficulties in order to achieve something they desire. 9 times out of 10,…

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7 Secret Steps to Successful Content + Free Workbook

By Jennie Lyon / December 7, 2021

If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer’s block consistently, luckily writing content is easier than you think. It’s like riding a bike. Once you’ve got a system, you’ll never fret over it again.  Boosting productivity is an important goal for many e-commerce businesses and online entrepreneurs. Many of us know that by keeping it simple and focusing all our efforts on one thing at a time, we will streamline our outputs and…

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The Machine Learning Strategy That Makes Facebook Ads More Profitable

By Jennie Lyon / November 30, 2021
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Facebook is king. Don’t take my word for it; just ask someone if they have a Facebook account. The chances are that they will say “Yes!” So, let’s talk about Facebook ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Running Facebook ads is no longer just about whether or not you can afford it. But also if your targeting strategy ranks you high enough to be seen by the right audience. Chances are that your company will pay just as much money for fewer…

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