Everyone knows that running social media ads can be a game-changer for any online business. The possibilities are endless, but it’s more complicated than just hitting publish and watching the money roll in. (Wouldn’t that be nice?!) As an online business owner, you may have wondered if running social media ads is worth the extra money or if you should play it safe and stick to organic marketing. My goal today isn’t to influence you one way or another but instead to offer some actionable advice that you can use to run social media ads on a budget that will…
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As they prepare for holiday promotions, my clients ask, “How can I stand out from the competition during the holidays?” If you’re wondering how to outshine your competition, this is for you! I get asked about being competitive all year, but the answers are slightly different now. Holiday promotions have a different energy and strategy, and I wanted to share how you can make your online business more competitive over the next several weeks. Let’s get into it. Content Overview: –The Grunt Test–Leverage Personalization–Follow the Numbers–Amp Up the Social Proof–Optimize for Mobile Shoppers–Upgrade Your Digital Marketing Strategy The Grunt Test…
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As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget. Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing. The key to maximizing your digital marketing budget for the holiday season is smart budgeting, strategic allocation, and leveraging every marketing dollar to maximize your return on investment (ROI). How? Let’s get into it. Content Overview: –Prioritize Your Winning Promotions–Invest in Retargeting Campaigns–Use Social Media to Your Advantage–Leverage Your Email List–Diversify Your Content…
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We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for your post-sale strategies? Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business…
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With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes. Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want…
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Happy October, and more importantly, Happy Q4 to you online business owners! If you’re wondering why I’m celebrating, online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end. So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it. Content Overview – Get Ahead of the Game–Specific…
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Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal…
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Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and work. As business owners, we know work is worth it, but what if you’re missing an essential element holding you back? What if there is a secret to a successful online business? When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their calendar for their business’s lack of growth. I can usually guess they haven’t done this essential step in the first 15…
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Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future. With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it. Content Overview…
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First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share 8 controversial digital marketing opinions I hold as a digital marketing agency owner with over 23 years of experience. I’ve seen it ALL. Some things are popular right now that I just don’t get the hype for, and some things marketing “gurus” on the internet are sharing that I don’t fully agree with. Of course, these are just my opinions based on my personal experiences. If you’re…
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