Selling digital products should be seamless, scalable, and stress-free, especially if you automate your digital product sales. But too often, you might handle sales manually—chasing invoices, managing downloads, and repeatedly answering the same customer questions. What if you could put your digital sales on autopilot? 🚀 With the right automation strategy, you can generate consistent revenue while freeing up your time to focus on growing your business. Today, I’ll walk you through a simple system for automating your digital product sales—from lead capture to checkout and delivery. Don’t forget to grab our digital product launch planner to streamline your setup!…
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Is your client experience costing you referrals? I have an essential stat to share if you’re an online business owner. Studies show that 92% of people trust recommendations from friends and family more than any other form of advertising. Even better, word-of-mouth referrals are 2 to 10 times more effective than paid ads, and people are four times more likely to buy when someone they know recommends something. That’s why influencers are still so valued by brands worldwide! For businesses, referrals aren’t just a nice-to-have—they’re a total game-changer. They boost your credibility, help you reach more people, and often bring…
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Has this ever happened to you? You had a lead enter your pipeline or a promising sales call, and then poof – they ghosted you! Whether it’s a potential client never following through or customers abandoning their cart at checkout, every business experiences this. It sure is frustrating, but here’s the good news: you can reconnect with those people and turn missed opportunities into success stories. Here’s an easy way to win back lost leads and sales using my all-time favorite automated strategy: retargeting ads. Let’s dive in! Quick Links Jump to the section that inspires you most: Why Leads…
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Valentine’s Day isn’t just for Hallmark. These days, it’s an excellent opportunity for businesses to find ways to celebrate the holiday with their customers and clients. Whether you’re a coach hosting a Self Care Challenge or an eCommerce business wanting to showcase your most gift-worthy products – there’s a strategy for you to make the most of the season. This can be the perfect chance to strengthen your relationships with clients and customers because, let’s be honest, where would your business be without them?! The key, however, is authenticity. It’s not about a money grab or shallow promotions; it’s about…
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The social media advertising landscape is never stagnant, and 2024 is no exception. The past year of evolving strategies and technologies forced businesses to adapt, innovate, and rethink how they connect with their customers and use social media ads to grow in 2025 For online small business owners, staying ahead in this dynamic environment wasn’t just about following trends—it was about learning to navigate constraints like tight budgets and saturated markets while still delivering impactful campaigns. As we begin 2025, the lessons learned from the past year provide a roadmap for crafting smarter, more effective ad strategies, and today, I’m…
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One of our primary services as a digital marketing agency is helping online businesses of all sizes and stages run social media ads to grow their business. I’ve realized when talking to these clients that there are so many misconceptions about social media ad campaigns and the strategies that go into making those campaigns successful. Maybe you’ve been thinking about social media ads but are hesitant about adding them to your digital marketing strategy. Or maybe you’ve run ad campaigns and weren’t very pleased with your results. Either way, let’s debunk these top 10 misconceptions about social media advertising so…
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Running social media ads on a tight budget can feel tricky, but you can make the most of every dollar with careful planning. As your business grows, your advertising strategy must evolve to ensure you meet new goals. Whether you’re just starting, ready to take your business to the next level, or scaling it to new heights, there are smart, budget-friendly ways to use social media ads to boost your business! Here’s how to do it at each growth stage. Content Overview: Startup Stage: Building Brand Awareness on a Budget You aim to get your brand noticed during the startup…
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Everyone knows that running social media ads can be a game-changer for any online business. The possibilities are endless, but it’s more complicated than just hitting publish and watching the money roll in. (Wouldn’t that be nice?!) As an online business owner, you may have wondered if running social media ads is worth the extra money or if you should play it safe and stick to organic marketing. My goal today isn’t to influence you one way or another but instead to offer some actionable advice that you can use to run social media ads on a budget that will…
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As they prepare for holiday promotions, my clients ask, “How can I stand out from the competition during the holidays?” If you’re wondering how to outshine your competition, this is for you! I get asked about being competitive all year, but the answers are slightly different now. Holiday promotions have a different energy and strategy, and I wanted to share how you can make your online business more competitive over the next several weeks. Let’s get into it. Content Overview: –The Grunt Test–Leverage Personalization–Follow the Numbers–Amp Up the Social Proof–Optimize for Mobile Shoppers–Upgrade Your Digital Marketing Strategy The Grunt Test…
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As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget. Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing. The key to maximizing your digital marketing budget for the holiday season is smart budgeting, strategic allocation, and leveraging every marketing dollar to maximize your return on investment (ROI). How? Let’s get into it. Content Overview: –Prioritize Your Winning Promotions–Invest in Retargeting Campaigns–Use Social Media to Your Advantage–Leverage Your Email List–Diversify Your Content…
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