Biggest Mistakes I’ve Made in 20 Years of Business

By Jennie Lyon / October 13, 2020
Biggest Mistakes Ive Made in 20 Years of Business

You know the old saying that mistakes are why they put erasers on the end of pencils? Well, that might do the trick when you’re in the 6th grade, but when you’re a small business owner, mistakes have slightly higher stakes! As a small business owner, I’ve faced countless difficulties throughout my career. Heck, like everyone else in the world in 2020, I’ve faced incredible challenges over the last few months! The good thing is that I’ve learned how to take those mistakes and learn from them. But trust me, that wasn’t easy!  I’ve always found that the next best…

Read More

How to Use a Virtual Assistant to Launch Your Webinar

By Jennie Lyon / October 6, 2020
How To use a Virtual Assistant to Launch Your Webinar

Everyone needs a helping hand, now and then. A webinar launch is no different. No matter what business you work in, you can’t do everything yourself. Sometimes, you need to bring in specialists who have experience, skills, and knowledge you don’t currently possess.  Many small business owners might want to hire an accountant/bookkeeper to take care of their finances and taxes, so they don’t need to deal with all of those numbers. If you can’t answer the phone all day, perhaps hiring a receptionist could be a good idea. And if you don’t have time to write content for your…

Read More

How to Create a Lead Magnet Funnel (+ Free Workbook!)

By Jennie Lyon / September 29, 2020
How to Create a Lead Magnet Funnel

The Dangers of Relying on Social Media One thing that I say to my clients over and over again is how important it is for them to be building up their own email list. And countless clients come back to me with, “Jennie, I don’t need an email list. I have thousands of followers on Facebook!” So many people focus solely on building their social media following. They end up forgetting that they don’t actually OWN their followers. You’re at the mercy of Facebook, or Twitter, or Instagram. If something happens, you’re out of luck. That is exactly what happened…

Read More

How To Complete A Social Media Audit

By Jennie Lyon / September 15, 2020
How to Complete a Social Media Audit

Are you on social media? Of course you are! Who isn’t! Do you remember your very first exposure to social media? Oh my gosh, for me it was Classmates.com! Haha. But for many of you, it may have been MySpace! Do you remember what it felt like to, for the very first time, have unlimited reach? You could make friends and connect with anyone in the entire world. Communication was the way of the future. That was the promise of social media in the late 90s. But no one could have predicted what it would become in the 2010s! Facebook,…

Read More

How to Complete A Website Audit (Workbook)

By Jennie Lyon / September 9, 2020
How to Complete a Website Audit Workbook

2020 has been quite a year! I mean it’s already September! How did that happen? Since the new year is right around the corner, I’ve been thinking a lot about my marketing strategy and where I want to see my business in the new year.   So with that being said, my first stop is always my website. Several times a year, I take a good look at my website, the services offered, the messaging, design, and everything else that makes for an excellent user experience. If things have broken, I need to get them fixed. If some copy doesn’t flow…

Read More

How to Create a 3-Month Content Marketing Calendar in 1 Hour (Free Template!)

By Jennie Lyon / August 4, 2020
How to Create a 3-Month Content Calendar in 1 Hour + Free Template

Want to know an online business secret? Content equals growth!  It’s true! Content creation has been the core of everything I’ve done with my businesses for the past 20 years. However, when I took my content creation to the next level that is when my business really took off.  Take my green lifestyle blog, Sweet Greens. Haha! Are you thinking, What? She has a green lifestyle blog too? Sweet Greens was born of my passion for environmental causes and green products. It started as a simple blog (I thought it would be a fun way to document the fun eco-friendly…

Read More

Best Steps to Automating Your Client Onboarding + New Checklist

By Jennie Lyon / July 29, 2020

How much time does it take you to onboarding for a new client? In short, a lot!  If you know me, you know that I LOVE meeting new people. And that especially goes for new clients! When I have the opportunity to work with someone for the first time, I get super excited. I want to get to know them, their business, and their dreams and goals for the future. It’s one of my favorite parts of my job and I’m sure that you feel the same way when you land a new client of your own! Do you know…

Read More

10 Ways to Write Instagram Captions that Win Customers

By Jennie Lyon / June 16, 2020

How much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren’t huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! It’s one of the most effective, budget-friendly and hottest platforms right now! Instagram will reach 112.5 million U.S. users this year! That’s a 5.4% increase over 2019! It’s the fastest growing social media platform with 37% of American adults using it. And the gender mix is pretty fantastic with 52% of…

Read More

How to Use a Podcast to Grow Your Business

By Jennie Lyon / June 2, 2020

As a digital marketer, I have to admit that I’m a little surprised at how many people don’t know what a podcast is. Especially given their rapidly increasing visibility. The word “podcast” is a combination of the words “broadcast” and “iPod.” Over the last decade, podcasts have become one of the most popular forms of spoken-audio entertainment. Replacing radio as the background noise during our morning commutes.  There are countless podcasts out there in hundreds of different genres, including true crime, technology, fiction, comedy, and, of course, marketing. You can check out some of my favorite productivity podcasts here!  So,…

Read More

Getting Back to Work with a Virtual Assistant!

By Jennie Lyon / May 19, 2020
Getting Back to Work with a Virtual Assistant

Finally, some good news! States all over the country are in various stages of reopening after more than two months of COVID-19 quarantine, including Florida. While physical distancing guidelines and the use of masks won’t be going away, this does mean that businesses of all sizes can reopen again!  But after being closed for weeks, you likely can’t just reopen your doors without doing a ton of prep. Things have changed. New health and safety policies are in place. Your physical location will likely need to go through some changes to make it ready for customers again. That’s going to…

Read More