What would you do if you had two extra hours every week? As a small business owner, chances are that you’re constantly under incredible time constraints. Your to-do list is continually growing, and it seems like you’re the only one who can get things done. I remember back when I first started this business, and it was crazy. I was working insane hours to get my business off the ground, but eventually, I had to admit to myself that I was ONE person trying to do the work of an entire team. And yeah, that’s doable over a short period,…
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Are you consciously aware of how you purchase products and conduct sales transactions? I’m not talking about the process of paying for the items in your cart. I mean the process that begins the moment you become aware of a product or service to the moment that you use it. It’s known as a sales funnel, and you need to be mindful of it for any marketing strategy to work. Sales funnels are essential for any business that sells its products or services online. They are one of the most important pieces of automation that you can invest in. They…
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The beauty of social media marketing is that a small business can make a major impact… with the right ads! Facebook has become one of the most indispensable digital marketing outlets for small businesses. Not only does it give them access to a potential audience of billions, but it’s also super cost-effective. Anyone can create a Facebook ad that can be seen by thousands of people every day; you only need to know how to do it effectively. Or you could always hire a virtual assistant to do that work for you! Rather than needing to worry about researching your…
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I hear a lot of people compare the New Year to a blank piece of paper. On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars, and YouTube videos. Let me tell you, coming up with 52+ fresh ideas is NOT easy! And…
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What is the secret to finding and working with a virtual assistant team? Simple: you need to connect with the right people. Trust me, I know this from personal experience! Years ago, I was a “lone wolf” virtual assistant. If my clients needed social media written, blogs edited, sales funnels designed, or email newsletters sent, it would be me behind the computer. While my business was thriving, I certainly wasn’t. The stress was starting to get to me. And even worse, because I was doing EVERYTHING myself, I was limiting my business’s growth. I couldn’t take on new clients because…
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Sometimes, I wonder how I manage to get through my daily to-do list in my business. Not to brag, but believe me, my to-do list can get a little crazy at times. I’m working with dozens of different clients who work in several industries. It takes a lot to keep everything straight (which is why I live by my project management system), I use Teamwork and it is my lifeline! I couldn’t work without it! It helps me keep every project organized and ensures that I never miss a detail or a deadline. So keeping things organized is the easy…
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Wouldn’t it be great to have an assistant at your beck and call? All you’d need to do is hit the intercom on your desk, and like a flash, they appear! Unfortunately, that’s beyond the means of most small business owners. Many of them work out of their home. Unless they draft their kids into the role, (take it from me, this isn’t a great idea! haha!) having an assistant might seem like it simply isn’t possible. Or is it? The Internet Created Countless Jobs The internet has created countless brand-new types of jobs over the last twenty years, including…
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Have you ever heard the phrase, “Aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated, or even worse, doesn’t function properly anymore! In fact, many websites look like they’ve gone without any updates for over a decade! Although, to be 100% honest, there are far fewer of them than there used to be. Over the last few months, COVID-19 has pivoted millions of small businesses…
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You know the old saying that mistakes are why they put erasers on the end of pencils? Well, that might do the trick when you’re in the 6th grade, but when you’re a small business owner, mistakes have slightly higher stakes! As a small business owner, I’ve faced countless difficulties throughout my career. Heck, like everyone else in the world in 2020, I’ve faced incredible challenges over the last few months! The good thing is that I’ve learned how to take those mistakes and learn from them. But trust me, that wasn’t easy! I’ve always found that the next best…
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Everyone needs a helping hand, now and then. A webinar launch is no different. No matter what business you work in, you can’t do everything yourself. Sometimes, you need to bring in specialists who have experience, skills, and knowledge you don’t currently possess. Many small business owners might want to hire an accountant/bookkeeper to take care of their finances and taxes, so they don’t need to deal with all of those numbers. If you can’t answer the phone all day, perhaps hiring a receptionist could be a good idea. And if you don’t have time to write content for your…
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