6 Simple Email Strategies To Skyrocket Your Business Growth

By Jennie Lyon / November 14, 2023
6 Simple Email Strategies to Skyrocket Your Business Growth

In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…

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Lights, Camera, Action: Elevating Your Digital Marketing with Short-Form Videos

By Jennie Lyon / October 10, 2023
Elevating Your Digital Marketing with Short Form Videos

Hello, dear readers! Short-form videos have taken the digital marketing world by storm in recent years. 🎥 Platforms like TikTok, Instagram, and YouTube have paved the way for you to captivate your audience with bite-sized content that’s both engaging and memorable. These videos allow businesses like yours to convey their brand messages quickly and effectively while leveraging the power of visual storytelling.  I’m absolutely thrilled to have you join me as we explore the power of short-form video and unlock its marketing potential – it’s time to take your brand’s online presence to new heights! Content Overview Why Short-Form Video…

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The Ultimate Guide to Growing Your Email List: 10 Proven Strategies for Success

By Jennie Lyon / October 3, 2023
The Ultimate Guide to Growing Your Email List 10 Proven Strategies For Success

I’m a firm believer in the power of email. It’s not just about sending messages; it’s about building relationships, nurturing your audience, and ultimately, growing your business.

So, grab your favorite beverage, cozy up in your comfiest chair, and let’s unlock 10 proven strategies for growing your email list!

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Does Your Business Need A High-Converting Website?

By Jennie Lyon / September 19, 2023
Does Your Business Need A High-Converting Website?

Overview: The Power of a High-Converting Website Hey there, fellow entrepreneurs! Today, I’m diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It’s not just a website; it’s your secret weapon for turning visitors into raving fans and boosting your business. A high-converting website is all about telling a captivating story. It’s not just a pretty design; it’s about crafting a narrative that guides your visitors toward taking meaningful actions. Whether you want them to buy your products, join your email list, or get in…

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5 Powerful Steps To Selecting The Perfect Online Course Topic

By Jennie Lyon / September 12, 2023
5 Powerful Steps To Selecting The Perfect Online Course Topic

In today’s ever-evolving digital landscape, the power of online learning has never been more evident. I’ve been helping individuals like you unleash their potential through online courses for over a decade. Let’s dive into why choosing the right course topic is a game-changer for your online course journey. Content Overview: Selecting the ideal course topic is a cornerstone of your success in the world of online education. This decision is key to your audience’s engagement and the course’s overall impact. It all starts with understanding your audience – their dreams, desires, and aspirations. Online learning offers unparalleled flexibility and also,…

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Does SEO Really Matter? The Importance of Search Engine Optimization

By Jennie Lyon / September 5, 2023
Does SEO Really Matter? The Importance of Search Engine Optimization

Hey there! I’m excited to dive into the world of SEO with you. In today’s digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you’ve probably heard. But what exactly is SEO, and why does it matter? Content Overview: Understanding the Buzz around SEO and its Impact on Online Success In simple terms, SEO is all about optimizing your website to rank higher on search engine results pages (SERPs) organically. This means we’re not talking about paid ads…

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Navigating Pitfalls When Creating An Online Course + Free Guides

By Jennie Lyon / August 29, 2023
The Ultimate Guide to Navigating Pitfalls when Creating An Online Course

Welcome, course creators! Whether you’ve always been thinking about creating an online course or you’ve already started an expedition into the exciting world of online course development, I’m not just here to guide you through the process! I’m here to equip you with the knowledge, strategies, and wisdom you need to conquer the challenges and pitfalls that await on this exhilarating journey. Online courses represent a world of opportunity – a means to share your expertise, make a meaningful impact, and generate income. Yet, as with any grand adventure, there can be treacherous paths to navigate, unexpected twists to overcome,…

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Can AI Replace Your Marketing Team (Um, No!)

By Jennie Lyon / August 15, 2023
Can AI Replace Your Marketing Team (Um, No!)

Hi there, Busy Entrepreneurs!  Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…

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10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / June 20, 2023
JLVAS-10-Things-To-Never-Do-On-Instagram

Wait! Stop! Don’t post that photo of your dog on your Instagram! Maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their businesses. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you follow people…

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Steps To Automate Your Email Marketing & Why It’s So Important!

By Jennie Lyon / June 13, 2023
How To Automate Your Email Marketing & Why It's So Important!

Life is busy, even busier if you’re a small business owner! One of the first steps to having a successful online business is having a robust email list full of raving fans and paying customers. If you’re like me, finding time to stay on top of your email marketing can feel very time intensive and overwhelming! What’s a small business owner to do? Automate your email marketing, of course!  When you automate your email marketing, you not only save time but, more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like,…

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