Does the idea of running Facebook or Instagram ads feel overwhelming? You’re not alone! Many small business owners feel stuck designing great ads, targeting the right audience, or managing costs. The good news? You don’t need a huge budget or endless hours to make your ads work for you, instead, use our best ad resources. That’s why we’ve rounded up our favorite tech tools and resources to help you create, manage, and optimize your social media ads. We use and love these tools and are excited to share this list with you! From designing attention-grabbing visuals to understanding your audience…
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Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we’ve seen a major shift towards profitable paid online workshops. It’s like the virtual red carpet for sharing your genius with a global audience! As we’re dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. Your online workshop not only grabs attention but also becomes a cash-flow celebration. Sounds like a dream, right? Well, dream no more! In this post, we’re diving deep into the must-know steps and strategies to make your workshop shine in the crowded…
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You want to know the real problem with content creation? It’s like being on a treadmill. Every single week, you need to have a new blog or a new podcast ready. This is accompanied by social media posts, an email campaign, and all of your other digital marketing content. It never ends! That’s one of the reasons why so many small business owners fall off the content creation train after just a few weeks. They start out strong, keeping up with the pace. But soon, they start to fall behind, maybe missing a single week. Then it’s two weeks. And…
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If you have been paying attention to marketing trends lately, you know that artificial intelligence is everywhere. From tools that write your social captions to software that promises to run your entire funnel, it can feel like you are being bombarded with promises of “plug and play” success. But here is the truth: if you are a small business owner, you do not need to become an AI expert or a programmer overnight. You can utilize AI to simplify and enhance the effectiveness of your marketing, but you need to do so intentionally. In today’s episode, I want to give…
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If you are a business owner, you have likely heard about artificial intelligence taking over the marketing world. Everyone seems to be shouting about how AI can do all the work for you, from writing blog posts to managing emails to even closing sales. It sounds like a dream, right? But here is the thing. AI is mighty, but it is not magic. And it is not a replacement for a smart, human-centered strategy. If you dive in without a clear plan, you might damage your brand instead of improving it. Today, I want to discuss what AI can do…
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Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…
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In today’s fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This article delves into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Instead of giving you the usual action list at the end of the blog, I will stop as we go through the content to provide you with actionable…
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There’s a reason reality shows are still wildly popular—we’re all drawn to what’s happening behind the curtain. In business, your audience feels the same. People don’t just want to know what you offer… they want to know who you are, how you work, and why you do what you do. That’s where behind-the-scenes (BTS) content comes in. If your marketing feels too polished, too curated, or too distant, it may be missing the one ingredient that builds real connection: authenticity. 🎯 In this blog, I’ll show you how to use BTS content to: 📌 Table of Contents Why Behind-the-Scenes Content…
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You’ve poured your heart into creating an incredible product or service. You’ve built a beautiful website. You’re excited and ready to launch. But then… crickets. Many business owners believe customers will automatically show up if they create something great. Unfortunately, that’s not how business works. 🚨 The hard truth: No matter how fantastic your offer is, people won’t just “find” it. If you’re struggling with low visibility, slow sales, or an unengaged audience, you don’t have a product problem—you have a marketing problem. In today’s blog, I’ll explain why the “Build it and they will come” mindset is a business killer…
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The social media advertising landscape is never stagnant, and 2024 is no exception. The past year of evolving strategies and technologies forced businesses to adapt, innovate, and rethink how they connect with their customers and use social media ads to grow in 2025 For online small business owners, staying ahead in this dynamic environment wasn’t just about following trends—it was about learning to navigate constraints like tight budgets and saturated markets while still delivering impactful campaigns. As we begin 2025, the lessons learned from the past year provide a roadmap for crafting smarter, more effective ad strategies, and today, I’m…
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