6 Simple Email Strategies To Skyrocket Your Business Growth

By Jennie Lyon / November 14, 2023
6 Simple Email Strategies to Skyrocket Your Business Growth

In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…

Read More

The Ultimate Guide to Growing Your Email List: 10 Proven Strategies for Success

By Jennie Lyon / October 3, 2023
The Ultimate Guide to Growing Your Email List 10 Proven Strategies For Success

I’m a firm believer in the power of email. It’s not just about sending messages; it’s about building relationships, nurturing your audience, and ultimately, growing your business.

So, grab your favorite beverage, cozy up in your comfiest chair, and let’s unlock 10 proven strategies for growing your email list!

Read More

Can AI Replace Your Marketing Team (Um, No!)

By Jennie Lyon / August 15, 2023
Can AI Replace Your Marketing Team (Um, No!)

Hi there, Busy Entrepreneurs!  Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…

Read More

How To Choose A Lead Magnet That Brings In A Steady Stream of Leads

By Jennie Lyon / June 27, 2023
How To Choose A Lead Magnet That Brings In A Steady Stream of Leads

Creating a lead magnet t hat Brings in a steady stream of leads is a great way to generate MONEY for your business. If you’ve been in business any amount of time, you already know this. So I am not revealing some industry-hidden secret here. However, choosing the right lead magnet is something of huge value. If done the right way, and is also something that is often done wrong.  These days customers are not so quick to give up their information. With so many options to choose from, it can be difficult to know where to start. Well, today’s…

Read More

7 Steps To A Successful Cold Outreach Email Sequence

By Jennie Lyon / May 23, 2023
7 Steps to a Successful Cold Outreach Email Sequence

Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it’s crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible, and your response rates will be worse than that. In this article, we will discuss the essential steps that will help you craft successful cold emails that will tell a story in your authentic voice, capture your audiences’ attention and generate positive responses. Today’s Overview  Step 1: Define and Segment Your Target Audience …

Read More

3 Steps To Capturing And Converting Leads + Free Downloads

By Jennie Lyon / May 16, 2023
3 Steps To Capturing And Converting Leads

Over the past 22 years, we’ve worked with thousands of small business owners, helping them craft the perfect free offer! And while having a fantastic free offer is the first step in capturing and converting leads, it’s only one small piece of the puzzle.  Lead conversion isn’t just about getting eyes on your website; it’s about grabbing their attention (and email address!), nurturing them, and converting them into paying customers. It’s about creating an incredible customer journey and user experience that’s so compelling that leads can’t help but come back for more! Before you can get into converting a visitor…

Read More

Top 10 Proven Strategies to Build Your Email List + Freebies

By Jennie Lyon / April 18, 2023
Top 10 Proven Strategies to Build Your Email List + Freebies

How often do you sign up for a brand’s emails? If you’re like me, you most likely only subscribe to an email list if you KNOW you’re going to get VALUE from the emails. Because let’s face it, there are certain brands that I absolutely adore, but I’m only signing up for their newsletters if I believe in what they promote and the stories that they tell in their emails. BONUS, if their emails make me smile.  Email marketing is a highly effective way to reach out to customers, build relationships, and boost sales. In fact, email marketing has the…

Read More

How To Add Conversion Tripwires To Your Email Sequences

By Jennie Lyon / March 7, 2023
How To Add Conversion Tripwires To Your Email Sequences

Conversion tripwires are a powerful tool in any marketer’s arsenal, allowing you to increase sales and lifetime value with a targeted approach. By offering a low-priced product with a limited-time offer, you can encourage customers to take immediate action and make a purchase. In today’s post, I’ll show you how to add conversion tripwires to your email sequences from front to back. Whether you’re a seasoned marketer or just starting, this post will provide you with the tools and strategies you need to boost your sales and add this passive income string to your toolbox. Blog Overview:  Identify the Right…

Read More

How To Capture And Convert Leads (5-Day Email Challenge)

By Jennie Lyon / February 27, 2023
How To Capture And Convert Leads

Generating leads is essential for growing your business, but converting them into paying customers is the real challenge. If you need help turning leads into sales, it’s time to take a closer look at your lead generation and conversion strategies. We’re excited to introduce the 5-Day Email Challenge, designed to help you capture and convert leads. Here are some steps to ensure success: Blog Overview:  Define Your Objectives Clear objectives for your challenge are key to its success as they provide direction and focus for the entire challenge. When you clearly understand what you hope to achieve, you can tailor…

Read More

How To 10x Your Email List This Year Using Social Media

By Jennie Lyon / February 21, 2023
How To 10x Your Email List This Year Using Social Media

Email marketing is one of the most effective ways to reach and engage with your target audience. You need a solid email list, and social media can be a powerful tool if you’re looking to increase your list. In this episode, I’ll show you how to 10x your email list using exclusive strategies and expert tips to attract and retain more subscribers.  Blog Overview:  Grow Your Subscribers  What first comes to mind when you have to reach someone? Your phone, right? And then, you commonly reach out directly or via social media. Why? That’s because it’s the easiest and fastest…

Read More