We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for your post-sale strategies? Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business…
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Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That’s why in today’s episode, I will walk you through the steps of creating a plan that will help you to increase brand awareness, drive website traffic, and generate leads. Blog Overview: Define Your Social Media Goals Before creating any content, it is important to define your social media plan’s objectives clearly. This will help to ensure that all of your…
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You Can Take A Break Without Hitting The Brakes It’s so easy to feel like taking your eyes off the road for one second is enough to run your entire company into the ditch. We constantly compare ourselves to other entrepreneurs who brag about working eight days a week and never seeing their families, all in pursuit of the dream of building a business into a gleaming success. I’m here to tell you you don’t have to burn yourself out to succeed. After all, taking your hands off the wheel might be the secret to growing your business! In this…
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“I never have enough time”. Does this sound familiar? As business owners we often feel this way. Personally, it isn’t easy to accomplish my work goals and personal aspirations if I don’t manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you’re reading this, then the chances are that you’re feeling the same way. I believe time management is one of the most essential and valuable skills you can have in life. If you don’t use your time wisely,…
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Do you use LinkedIn to connect with clients? When you ask most people about LinkedIn, they think it’s only a place to post your resume online. Wrong! LinkedIn has become so much more than a repository of work histories and references. Now, it’s a full-blown social media network, just like Facebook. With that in mind, this makes LinkedIn the perfect platform for finding new clients. Unlike other social media services, LinkedIn is entirely focused on your professional life. That means active users are trying to connect with like-minded people in their industry. It’s the perfect place for you to reach…
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Happy New Year! Now that the parties, silly hats, and celebratory drinks are in the rearview mirror, it’s time to set your sights on what matters: your goals. I’m NOT talking about New Year’s Resolutions here. Those, for the most part, are more like general wishes for the new year. “I want to lose some weight,” or, “I want to earn more money.” What I’m talking about here are your concrete business goals. The things that you’re going to be focusing on at your small business throughout the next 12 months. It’s time to get your thoughts in order. But…
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Have you been meeting the goal or goals you set for your small business this year? Is something holding you back from making progress? Back in January, I talked about the importance of setting actionable goals and checking in on them regularly. Consider this your check-in if you’ve fallen off the wagon already! Even if you’re sticking to and completing your goals, I hope you’ll find this article useful for the goal revision strategies. Plus, at the end of this post, you can download my Goal Check-In Worksheet to help guide your check-in process. [Tweet “Hard data shows that business…
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Every successful industry mogul, from Jack Welch to Sara Blakely, has faced failure. Sara Blakely, creator of Spanx and self-made female billionaire, told CNBC in an interview that her father would often ask her and her brother the same question at dinner: “What have you failed at this week?” The exercise was not one of self-flagellation and wallowing in disappointment but to one that pointed out that there is no failure without trying—and that not trying is a worse alternative than failure. As an entrepreneur I have faced my share of failures, too. In fact, because my process is all about…
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