It’s almost the first quarter of 2022, and ‘momentum’ is a worrying word if you want your business to stay competitive. To avoid slipping off the radar and being forgotten in a sea of competitors, it’s time to rethink your goals for this quarter. What worked last quarter won’t necessarily work again, so take a look at your business and where you think it could benefit from new motivation. With so much change, it’s hard to know what works and what doesn’t. But if you make time for innovation each quarter, you’re sure to stay relevant. With constant change comes…
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There are undoubtedly a lot of opportunities for an entrepreneur. I know; you’re probably overwhelmed with excitement! But the truth is, if you want to be successful in business, you’ll have to face one reality: social media is one of the most important tools in a modern entrepreneur’s marketing arsenal. Social media marketing has changed the way businesses reach their customers’ hands down. Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core…
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It’s inevitable: at some point, every business experiences a natural slowdown. I have it happen myself, and to be honest, every single time it happens, I’m shocked! My husband teases me saying, yes – it happens, use that extra time to your advantage! Many people are navigating their business through what has become known as the “new economic landscape.” Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity – but it doesn’t mean you can’t make lemonade out of these situations! Regardless if…
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If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer’s block consistently, luckily writing content is easier than you think. It’s like riding a bike. Once you’ve got a system, you’ll never fret over it again. Boosting productivity is an important goal for many e-commerce businesses and online entrepreneurs. Many of us know that by keeping it simple and focusing all our efforts on one thing at a time, we will streamline our outputs and…
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Facebook is king. Don’t take my word for it; just ask someone if they have a Facebook account. The chances are that they will say “Yes!” So, let’s talk about Facebook ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Running Facebook ads is no longer just about whether or not you can afford it. But also if your targeting strategy ranks you high enough to be seen by the right audience. Chances are that your company will pay just as much money for fewer…
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Is your business ready for the holiday season? It’s here! Whether your business is large or small, you need to be prepared for one day (hello, Black Friday!) or the entire holiday season. It’s not enough to have a “great product” or even a great price.” You must also be prepared to offer exceptional customer service and build long-term relationships if you expect to do well during this particular time of year. Now is the time to get serious about improving your marketing skills. In this issue, we’ve outlined seven powerful (but easy) strategies you can use to supercharge your…
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“I never have enough time”. Does this sound familiar? As business owners we often feel this way. Personally, it isn’t easy to accomplish my work goals and personal aspirations if I don’t manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you’re reading this, then the chances are that you’re feeling the same way. I believe time management is one of the most essential and valuable skills you can have in life. If you don’t use your time wisely,…
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A discovery call is the first step to building a solid relationship with clients. The conversation touches on goals, challenges, and priorities that you can address in future interactions. It’s an opportunity for both parties to learn about each other, find commonalities, and determine if there’s a good fit. The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around certain times of the year, for example New Year’s, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you…
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Running a business means taking on a lot of hard work, and one way to stay aware and optimize poorly performing areas is with an audit. The scope of a business audit varies depending on what you’re looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you’ll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can’t just set up a business and hope for the best. For companies to prosper, they…
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Apple has done it again. Every small business owner and entrepreneur is well aware of the iOS14 updates and its impact on tracking paid marketing. Now, it’s time for email marketers to feel the same pain and panic that ensued between media buyers and ad agencies with the iOS15 update. We all remember the scramble to change our marketing plans and figure out the new way to have insights into our audience’s preferences and actions. Apple is taking it to the next level. According to Apple CEO Tim Cook, Apple believes that privacy is “one of the top issues of the…
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